{"id":240537,"date":"2026-05-13T17:26:12","date_gmt":"2026-05-13T15:26:12","guid":{"rendered":"https:\/\/ipmark.com\/?p=240537"},"modified":"2026-05-13T17:26:12","modified_gmt":"2026-05-13T15:26:12","slug":"nil-ojeda-lanza-batido-su-propia-agencia-creativa","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=240537","title":{"rendered":"Nil Ojeda lanza Batido, su propia agencia creativa"},"content":{"rendered":"<div class=\"qMYqUG_convSearchResultHighlightRoot\">\n<div class=\"\" data-turn-id-container=\"request-WEB:e3c027b6-1442-4b48-81b1-1ac9dc379957-8\" data-is-intersecting=\"true\">\n<div class=\"relative w-full overflow-visible\">\n<section class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:e3c027b6-1442-4b48-81b1-1ac9dc379957-8\" data-turn-id-container=\"request-WEB:e3c027b6-1442-4b48-81b1-1ac9dc379957-8\" data-testid=\"conversation-turn-2\" data-scroll-anchor=\"false\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"flex max-w-full flex-col gap-4 grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+&amp;]:mt-1\" dir=\"auto\" tabindex=\"0\" data-message-author-role=\"assistant\" data-message-id=\"d0368aba-be6d-4667-a344-6dc0290507b6\" data-turn-start-message=\"true\" data-message-model-slug=\"gpt-5-5-thinking\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden\">\n<div class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\">\n<p data-start=\"544\" data-end=\"828\">Tras m\u00e1s de diez a\u00f1os creando contenido, colaborando con marcas de distintas categor\u00edas y desarrollando su proyecto Milfshakes, <strong>Ojeda pone ahora su experiencia y su forma de entender el universo digital al servicio de terceros<\/strong>. En Batido, el creador asume el rol de director creativo.<\/p>\n<p><iframe loading=\"lazy\" title=\"hola\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/FiGzABn1Ue8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p data-start=\"830\" data-end=\"1103\">\u201cMe di cuenta de que no es lo mismo crear contenido que construir una marca. Precisamente a partir de este hecho nace Batido: para poner mi creatividad, mis ideas y mi forma de entender la cultura digital al servicio de otros proyectos\u201d, explica Ojeda.<\/p>\n<p data-start=\"1105\" data-end=\"1420\">El proyecto nace con <strong>la premisa de ayudar a marcas y creadores a encontrar nuevas formas de conectar con sus audiencias en un entorno cultural y digital en constante cambio<\/strong>. Seg\u00fan Ojeda, \u201cno basta con ejecutar campa\u00f1as, tambi\u00e9n hay que atreverse a confiar en procesos creativos m\u00e1s abiertos, flexibles y valientes\u201d.<\/p>\n<p data-start=\"1422\" data-end=\"1649\">Batido se plantea como <strong>un espacio de exploraci\u00f3n creativa en el que cada idea se trabaja de forma personalizada, con el objetivo de transformarla en campa\u00f1as, acciones, piezas culturales, rebrandings, videoclips o experiencias<\/strong>.<\/p>\n<h3 data-start=\"1422\" data-end=\"1649\">Proyectos<\/h3>\n<p data-start=\"1651\" data-end=\"2032\">La firma ya ha presentado sus primeros trabajos: <strong>la direcci\u00f3n creativa del videoclip \u201cBANE\u201d, de LaPanterabby y Lucho.rk, y el rebranding del creador CeciArmy<\/strong>, articulado alrededor de la campa\u00f1a del Ferrari destrozado. Sobre esta \u00faltima acci\u00f3n, Ojeda se\u00f1ala que est\u00e1 pensada para \u201cgenerar conversaci\u00f3n desde el impacto y construir una nueva narrativa alrededor del creador\u201d.<\/p>\n<p data-start=\"2034\" data-end=\"2484\">Aunque nace de la visi\u00f3n creativa de Nil Ojeda, <strong>Batido cuenta con un equipo con experiencia en creatividad, estrategia digital, gesti\u00f3n de proyectos, producci\u00f3n y trabajo con marcas<\/strong>. \u201cBatido nace con la voluntad de ayudar a otros a pensar diferente. Hoy ya no va solo de hacer campa\u00f1as, sino de construir ideas con identidad, capaces de generar conversaci\u00f3n y conectar de verdad con la cultura y las audiencias\u201d, afirma <strong>Toni Mostazo, socio de Batido<\/strong>.<\/p>\n<p data-start=\"2486\" data-end=\"2568\" data-is-last-node=\"\" data-is-only-node=\"\">La firma trabaja ya en nuevas campa\u00f1as y acciones que se presentar\u00e1n pr\u00f3ximamente.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"z-0 flex min-h-[46px] justify-start\"><\/div>\n<div class=\"mt-3 w-full empty:hidden\">\n<div class=\"text-center\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<div class=\"contents\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"pointer-events-none -mt-px h-px translate-y-[calc(var(--scroll-root-safe-area-inset-bottom)-14*var(--spacing))]\" aria-hidden=\"true\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>El creador de contenido Nil Ojeda ha lanzado Batido, un nuevo proyecto de direcci\u00f3n creativa orientado a marcas, artistas y creadores que buscan desarrollar ideas diferentes y romper con las narrativas habituales. La iniciativa supone un nuevo paso en la trayectoria del influencer, que suma m\u00e1s de 4,8 millones de seguidores en YouTube y m\u00e1s de 2,6 millones en Instagram.<\/p>\n","protected":false},"author":14,"featured_media":240539,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[6590,2114,383],"class_list":["post-240537","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-agencias-creativas","tag-creatividad","tag-influencers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nil Ojeda lanza Batido, su propia agencia creativa - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=240537\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nil Ojeda lanza Batido, su propia agencia creativa - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"og:description\" content=\"El creador de contenido Nil Ojeda ha lanzado Batido, un nuevo proyecto de direcci\u00f3n creativa orientado a marcas, artistas y creadores que buscan desarrollar ideas diferentes y romper con las narrativas habituales. La iniciativa supone un nuevo paso en la trayectoria del influencer, que suma m\u00e1s de 4,8 millones de seguidores en YouTube y m\u00e1s de 2,6 millones en Instagram.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=240537\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-13T15:26:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/Nil-Ojeda_Batido_agencia_creativa.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ana Egido\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ana Egido\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=240537#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=240537\"},\"author\":{\"name\":\"Ana Egido\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ba89645183b346feacff0538aa54a375\"},\"headline\":\"Nil Ojeda lanza Batido, su propia agencia creativa\",\"datePublished\":\"2026-05-13T15:26:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=240537\"},\"wordCount\":355,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=240537#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Nil-Ojeda_Batido_agencia_creativa.jpg\",\"keywords\":[\"agencias creativas\",\"creatividad\",\"influencers\"],\"articleSection\":[\"Agencias\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=240537\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=240537\",\"name\":\"Nil Ojeda lanza Batido, su propia agencia creativa - 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