{"id":240526,"date":"2026-05-11T16:56:46","date_gmt":"2026-05-11T14:56:46","guid":{"rendered":"https:\/\/ipmark.com\/?p=240526"},"modified":"2026-05-13T17:02:40","modified_gmt":"2026-05-13T15:02:40","slug":"cupra-ficha-tomfelton-campana-inspirada-harry-potter","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=240526","title":{"rendered":"Cupra ficha a Tom Felton para su campa\u00f1a global inspirada en Harry Potter"},"content":{"rendered":"<p data-start=\"85\" data-end=\"599\"><strong>Cupra presenta \u2018The Chosen One\u2019, su nueva campa\u00f1a global protagonizada por el actor brit\u00e1nico Tom Felton, conocido por su papel de Draco Malfoy en la saga de Harry Potter. La acci\u00f3n, disponible desde hoy en el canal oficial de YouTube de la marca, se inspira en la ic\u00f3nica escena de la elecci\u00f3n de la varita en Ollivanders, de <em data-start=\"417\" data-end=\"453\">Harry Potter y la piedra filosofal.<\/em><\/strong><\/p>\n<p data-start=\"85\" data-end=\"599\">El objetivo es trasladar al mundo del autom\u00f3vil una idea central: a veces no es el conductor quien elige el coche, sino el coche quien elige al conductor. La campa\u00f1a sit\u00faa al conductor en el centro de la experiencia y explora la conexi\u00f3n emocional entre la persona y el veh\u00edculo a trav\u00e9s de conceptos como el instinto, la identidad y el sentido de pertenencia. En la pieza principal, de dos minutos de duraci\u00f3n, <strong>Felton prueba distintos volantes hasta encontrar aquel con el que realmente conecta: el de Cupra.<\/strong><\/p>\n<p data-start=\"957\" data-end=\"1337\">Seg\u00fan <strong>Ignasi Prieto,<\/strong><em> chief brand officer<\/em> de Cupra, la campa\u00f1a busca reflejar \u201cese momento decisivo en el que todo encaja\u201d, cuando el conductor se convierte en el verdadero protagonista de la experiencia de conducci\u00f3n. La marca considera que Felton encaja con este relato por su identidad reconocible y por su v\u00ednculo con una referencia cultural compartida por varias generaciones.<\/p>\n<p data-start=\"1339\" data-end=\"1670\"><strong>\u2018The Chosen One\u2019 se plantea como una campa\u00f1a de gama que abarca modelos de combusti\u00f3n interna e h\u00edbridos enchufables<\/strong> de Cupra, con ejecuciones espec\u00edficas para Terramar, Formentor y Leon. La iniciativa refuerza la estrategia de la compa\u00f1\u00eda de apostar por un relato de marca m\u00e1s emocional, creativo y vinculado a la cultura popular.<\/p>\n<p data-start=\"1672\" data-end=\"2033\" data-is-last-node=\"\" data-is-only-node=\"\"><strong>La campa\u00f1a ha sido desarrollada junto a la agencia creativa &amp;Ros\u00e0s<\/strong>, con la coordinaci\u00f3n de talento, banda sonora y derechos a cargo de Vampire, y se ha rodado entre Toronto, en Canad\u00e1, y Navarra. Con este lanzamiento, Cupra busca reforzar su posicionamiento como una marca poco convencional, centrada en el dise\u00f1o, el rendimiento y la experiencia de conducci\u00f3n.<\/p>\n<p><iframe loading=\"lazy\" title=\"The chosen one\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/PiSPYPvDHnY?start=3&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El objetivo es trasladar una idea central: a veces no es el conductor quien elige el coche, sino el coche quien elige al conductor.<\/p>\n","protected":false},"author":10966,"featured_media":240531,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2226],"class_list":["post-240526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cupra ficha a Tom Felton para su campa\u00f1a inspirada en Harry Potter<\/title>\n<meta name=\"description\" content=\"El objetivo es trasladar una idea central: a veces no es el conductor quien elige el coche, sino el coche quien elige al conductor.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=240526\" \/>\n<meta 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