{"id":240492,"date":"2026-05-13T13:58:44","date_gmt":"2026-05-13T11:58:44","guid":{"rendered":"https:\/\/ipmark.com\/?p=240492"},"modified":"2026-05-13T16:47:30","modified_gmt":"2026-05-13T14:47:30","slug":"drager-presenta-50-millones-reivindicar-tecnologia-neonatal","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=240492","title":{"rendered":"Dr\u00e4ger presenta \u201850 millones\u2019 para reivindicar la tecnolog\u00eda neonatal"},"content":{"rendered":"<p data-start=\"297\" data-end=\"741\"><strong>Dr\u00e4ger Hispania presenta la campa\u00f1a \u201850 millones\u2019, una iniciativa de concienciaci\u00f3n que busca destacar el papel de la tecnolog\u00eda sanitaria en uno de los momentos m\u00e1s delicados de la vida: el nacimiento de un beb\u00e9.<\/strong><\/p>\n<p data-start=\"297\" data-end=\"741\">La acci\u00f3n coincide con el contexto demogr\u00e1fico actual en Espa\u00f1a, donde la poblaci\u00f3n residente se acerca al umbral de los 50 millones de habitantes, seg\u00fan los \u00faltimos datos provisionales del Instituto Nacional de Estad\u00edstica. Con el respaldo de<strong> Puentia<\/strong> y bajo el concepto creativo <strong data-start=\"769\" data-end=\"842\">\u201cSi por un casual, el beb\u00e9 se adelanta, en Dr\u00e4ger estamos preparados\u201d<\/strong>, la compa\u00f1\u00eda vincula este hito social con la necesidad de contar con entornos hospitalarios capaces de responder ante cualquier imprevisto.<\/p>\n<p data-start=\"297\" data-end=\"741\"><strong>La campa\u00f1a pone en valor la experiencia de Dr\u00e4ger en soluciones de neonatolog\u00eda<\/strong> y cuidados cr\u00edticos, especialmente a trav\u00e9s de sus incubadoras. La pieza central ser\u00e1 un v\u00eddeo principal, acompa\u00f1ado de adaptaciones para canales digitales, especialmente LinkedIn.<\/p>\n<p data-start=\"297\" data-end=\"741\">Los mensajes girar\u00e1n en torno al impacto social del hito demogr\u00e1fico, el aniversario de la <strong data-start=\"1336\" data-end=\"1365\">Dr\u00e4ger Incubator II-M-100<\/strong>, desarrollada en 1951 y considerada la primera incubadora moderna de uso en Europa, y la importancia de un parto libre, respetado y seguro en el entorno hospitalario.<\/p>\n<p data-start=\"1534\" data-end=\"1932\"><strong>La campa\u00f1a se dirige principalmente a gestores hospitalarios y profesionales sanitarios de hospitales p\u00fablicos y privados<\/strong>, con especial atenci\u00f3n a \u00e1reas como Neonatolog\u00eda, Ginecolog\u00eda y Obstetricia, Cuidados Intensivos y Pediatr\u00eda. Su objetivo es reforzar el papel de los equipos sanitarios y de la tecnolog\u00eda en escenarios donde la anticipaci\u00f3n, la seguridad y la confianza resultan determinantes.<\/p>\n<p><iframe loading=\"lazy\" title=\"Dr\u00e4ger presenta \u201850 millones\u2019 para reivindicar la tecnolog\u00eda neonatal\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/07dP8e8g9xo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La campa\u00f1a, que contado con la agencia Puentia, se dirige principalmente a gestores hospitalarios y profesionales sanitarios de hospitales p\u00fablicos y privados.<\/p>\n","protected":false},"author":10966,"featured_media":240493,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2226],"class_list":["post-240492","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dr\u00e4ger estrena \u201850 millones\u2019 para reivindicar la tecnolog\u00eda neonatal<\/title>\n<meta name=\"description\" content=\"La campa\u00f1a cuenta con la agencia Puentia y se dirige a gestores hospitalarios y profesionales sanitarios de hospitales p\u00fablicos y privados.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=240492\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dr\u00e4ger estrena \u201850 millones\u2019 para reivindicar la tecnolog\u00eda neonatal\" \/>\n<meta property=\"og:description\" content=\"La campa\u00f1a cuenta con la agencia Puentia y se dirige a gestores hospitalarios y profesionales sanitarios de hospitales p\u00fablicos y privados.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=240492\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-13T11:58:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-13T14:47:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/DRAGER-TECNOLOGIA-IP-.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Patricia Fern\u00e1ndez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patricia Fern\u00e1ndez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=240492#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=240492\"},\"author\":{\"name\":\"Patricia Fern\u00e1ndez\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\"},\"headline\":\"Dr\u00e4ger presenta \u201850 millones\u2019 para reivindicar la tecnolog\u00eda neonatal\",\"datePublished\":\"2026-05-13T11:58:44+00:00\",\"dateModified\":\"2026-05-13T14:47:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=240492\"},\"wordCount\":295,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=240492#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/DRAGER-TECNOLOGIA-IP-.jpg\",\"keywords\":[\"marcas\"],\"articleSection\":[\"Publicidad\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=240492\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=240492\",\"name\":\"Dr\u00e4ger estrena \u201850 millones\u2019 para reivindicar la tecnolog\u00eda neonatal\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=240492#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=240492#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/DRAGER-TECNOLOGIA-IP-.jpg\",\"datePublished\":\"2026-05-13T11:58:44+00:00\",\"dateModified\":\"2026-05-13T14:47:30+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\"},\"description\":\"La campa\u00f1a cuenta con la agencia Puentia y se dirige a gestores hospitalarios y profesionales sanitarios de hospitales p\u00fablicos y privados.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=240492#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=240492\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=240492#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/DRAGER-TECNOLOGIA-IP-.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/DRAGER-TECNOLOGIA-IP-.jpg\",\"width\":1140,\"height\":635,\"caption\":\"La campa\u00f1a pone en valor la experiencia de Dr\u00e4ger en soluciones de neonatolog\u00eda y cuidados cr\u00edticos.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=240492#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Dr\u00e4ger presenta \u201850 millones\u2019 para reivindicar la tecnolog\u00eda neonatal\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\",\"name\":\"Patricia Fern\u00e1ndez\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"caption\":\"Patricia Fern\u00e1ndez\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=10966\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Dr\u00e4ger estrena \u201850 millones\u2019 para reivindicar la tecnolog\u00eda neonatal","description":"La campa\u00f1a cuenta con la agencia Puentia y se dirige a gestores hospitalarios y profesionales sanitarios de hospitales p\u00fablicos y privados.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=240492","og_locale":"es_ES","og_type":"article","og_title":"Dr\u00e4ger estrena \u201850 millones\u2019 para reivindicar la tecnolog\u00eda neonatal","og_description":"La campa\u00f1a cuenta con la agencia Puentia y se dirige a gestores hospitalarios y profesionales sanitarios de hospitales p\u00fablicos y privados.","og_url":"https:\/\/ipmark.com\/?p=240492","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2026-05-13T11:58:44+00:00","article_modified_time":"2026-05-13T14:47:30+00:00","og_image":[{"width":1140,"height":635,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/DRAGER-TECNOLOGIA-IP-.jpg","type":"image\/jpeg"}],"author":"Patricia Fern\u00e1ndez","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Patricia Fern\u00e1ndez","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=240492#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=240492"},"author":{"name":"Patricia Fern\u00e1ndez","@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f"},"headline":"Dr\u00e4ger presenta \u201850 millones\u2019 para reivindicar la tecnolog\u00eda neonatal","datePublished":"2026-05-13T11:58:44+00:00","dateModified":"2026-05-13T14:47:30+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=240492"},"wordCount":295,"image":{"@id":"https:\/\/ipmark.com\/?p=240492#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/DRAGER-TECNOLOGIA-IP-.jpg","keywords":["marcas"],"articleSection":["Publicidad"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=240492","url":"https:\/\/ipmark.com\/?p=240492","name":"Dr\u00e4ger estrena \u201850 millones\u2019 para reivindicar la tecnolog\u00eda neonatal","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=240492#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=240492#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/DRAGER-TECNOLOGIA-IP-.jpg","datePublished":"2026-05-13T11:58:44+00:00","dateModified":"2026-05-13T14:47:30+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f"},"description":"La campa\u00f1a cuenta con la agencia Puentia y se dirige a gestores hospitalarios y profesionales sanitarios de hospitales p\u00fablicos y privados.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=240492#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=240492"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=240492#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/DRAGER-TECNOLOGIA-IP-.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/DRAGER-TECNOLOGIA-IP-.jpg","width":1140,"height":635,"caption":"La campa\u00f1a pone en valor la experiencia de Dr\u00e4ger en soluciones de neonatolog\u00eda y cuidados cr\u00edticos."},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=240492#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Dr\u00e4ger presenta \u201850 millones\u2019 para reivindicar la tecnolog\u00eda neonatal"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f","name":"Patricia Fern\u00e1ndez","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","caption":"Patricia Fern\u00e1ndez"},"url":"https:\/\/ipmark.com\/?author=10966"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/240492","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/10966"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=240492"}],"version-history":[{"count":2,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/240492\/revisions"}],"predecessor-version":[{"id":240524,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/240492\/revisions\/240524"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/240493"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=240492"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=240492"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=240492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}