{"id":240401,"date":"2026-05-12T12:52:04","date_gmt":"2026-05-12T10:52:04","guid":{"rendered":"https:\/\/ipmark.com\/?p=240401"},"modified":"2026-05-12T15:46:20","modified_gmt":"2026-05-12T13:46:20","slug":"mango-escoge-hailey-bieber-embajadora-global-campana-verano","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=240401","title":{"rendered":"Mango escoge a Hailey Bieber como embajadora global de su campa\u00f1a de verano"},"content":{"rendered":"<p data-start=\"84\" data-end=\"371\"><strong>Mango ficha a Hailey Bieber como nueva embajadora global para su campa\u00f1a de verano 2026, en un movimiento orientado a reforzar el posicionamiento internacional de la marca y su propuesta de valor a trav\u00e9s de una figura con fuerte influencia en moda, belleza y cultura contempor\u00e1nea.<\/strong><\/p>\n<p data-start=\"373\" data-end=\"819\">La supermodelo, empresaria y fundadora de la marca de cuidado de la piel y maquillaje rhode protagoniza la nueva colecci\u00f3n de verano de <strong>Mango<\/strong>, disponible desde el 12 de mayo en tiendas seleccionadas y canales online de todo el mundo. La campa\u00f1a se enmarca en el concepto de marca <strong data-start=\"653\" data-end=\"679\">\u201cCraft Your Own Story\u201d<\/strong>, con el que la compa\u00f1\u00eda busca conectar con sus clientes desde la autenticidad, la expresi\u00f3n personal y la construcci\u00f3n de un estilo propio.<\/p>\n<h2 data-section-id=\"1812xpj\" data-start=\"821\" data-end=\"858\">Una colaboraci\u00f3n con foco en marca<\/h2>\n<p data-start=\"860\" data-end=\"1154\">Inspirada en el <em data-start=\"876\" data-end=\"890\">street style<\/em> de Los \u00c1ngeles, la colecci\u00f3n recoge la esencia del armario de verano de Bieber a trav\u00e9s de microshorts, <em data-start=\"995\" data-end=\"1006\">crop tops<\/em> estructurados, prendas de abrigo <em data-start=\"1040\" data-end=\"1050\">oversize<\/em> y minivestidos desenfadados, con toques en azul y rojo que refuerzan la energ\u00eda visual de la temporada.<\/p>\n<p data-start=\"1156\" data-end=\"1364\"><strong>La propuesta ha sido creada en el atelier propio de Mango en Barcelona, integrado por m\u00e1s de 500 expertos<\/strong>, y responde al compromiso de la compa\u00f1\u00eda con la calidad, el dise\u00f1o atemporal y la atenci\u00f3n al detalle.<\/p>\n<p data-start=\"1366\" data-end=\"1751\">Con esta alianza, <strong>Bieber se incorpora a una larga lista de embajadoras y colaboraciones internacionales de Mango<\/strong>, entre las que figuran Claudia Schiffer, Naomi Campbell, Kate Moss, Scarlett Johansson, Pen\u00e9lope Cruz, Kendall Jenner y Kaia Gerber. En Mango Man, la marca tambi\u00e9n ha trabajado con perfiles como Jon Kortajarena, Gerard Piqu\u00e9, Adrien Brody, Antoine Griezmann y Casper Ruud.<\/p>\n<h2 data-section-id=\"y1652t\" data-start=\"1753\" data-end=\"1786\">Impulso al Plan Estrat\u00e9gico 4E<\/h2>\n<p data-start=\"1788\" data-end=\"2046\">La colaboraci\u00f3n se integra en el Plan Estrat\u00e9gico 4E 2024-2026 de Mango, basado en los pilares <strong data-start=\"1883\" data-end=\"1918\">Elevate, Expand, Earn y Empower<\/strong>, y refuerza especialmente el objetivo de elevar la marca mediante aspiraci\u00f3n, calidad y un estilo propio dise\u00f1ado en Barcelona.<\/p>\n<p data-start=\"2048\" data-end=\"2376\">El lanzamiento llega tras un ejercicio de crecimiento r\u00e9cord para Mango, que <strong>cerr\u00f3 2025 con una facturaci\u00f3n cercana a los 3.800 millones de euros<\/strong>, un 13% m\u00e1s. La compa\u00f1\u00eda est\u00e1 presente en m\u00e1s de 120 mercados, cuenta con una red de m\u00e1s de 2.900 tiendas y genera alrededor de un tercio de su negocio a trav\u00e9s del canal online.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La nueva colecci\u00f3n, que cuenta con la modelo y empresaria, est\u00e1 disponible desde el 12 de mayo en tiendas seleccionadas y canales online de todo el mundo.<\/p>\n","protected":false},"author":10966,"featured_media":240402,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[6526,2341],"class_list":["post-240401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-nombramientos","tag-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mango escoge a Hailey 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