{"id":240329,"date":"2026-05-11T13:24:33","date_gmt":"2026-05-11T11:24:33","guid":{"rendered":"https:\/\/ipmark.com\/?p=240329"},"modified":"2026-05-11T13:24:33","modified_gmt":"2026-05-11T11:24:33","slug":"dec-inicia-su-actividad-en-portugal-y-refuerza-su-expansion-internacional","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=240329","title":{"rendered":"DEC inicia su actividad en Portugal y refuerza su expansi\u00f3n internacional"},"content":{"rendered":"<p data-start=\"462\" data-end=\"883\">La llegada de DEC a Portugal supone <strong>un nuevo paso en la consolidaci\u00f3n de la experiencia de cliente como eje estrat\u00e9gico para las organizaciones<\/strong>. Seg\u00fan explica la Asociaci\u00f3n, el objetivo de esta nueva entidad es <strong>impulsar modelos de gesti\u00f3n m\u00e1s humanos, competitivos y sostenible<\/strong>s, situando tanto la experiencia de cliente como la de empleado en el centro de la estrategia empresarial.<\/p>\n<p data-start=\"885\" data-end=\"1279\">\u201cEsta nueva apertura se integra en una estrategia de expansi\u00f3n que ya mira a nuevos pa\u00edses\u201d, se\u00f1ala <strong>Mario Taguas, presidente de DEC<\/strong>, quien destaca que la implantaci\u00f3n en Portugal refuerza el posicionamiento internacional de la Asociaci\u00f3n y su capacidad para acompa\u00f1ar a las compa\u00f1\u00edas en su transformaci\u00f3n hacia modelos de gesti\u00f3n centrados en las personas.<\/p>\n<h3 data-start=\"885\" data-end=\"1279\">Socios fundadores<\/h3>\n<p data-start=\"1281\" data-end=\"1662\">DEC Portugal inicia su actividad con un grupo de socios fundadores procedentes de sectores como la distribuci\u00f3n, la consultor\u00eda, los servicios o la tecnolog\u00eda. Entre las compa\u00f1\u00edas participantes figuran <strong>Altice, Bain &amp; Company, Cofidis, Grupo Ageas Portugal, Izo, KPMG, MC Sonae, MetLife, Prio, Repsol, Teleperformance y The Square<\/strong>, entre otras.<\/p>\n<p data-start=\"1664\" data-end=\"2035\">Para <strong>Gustavo Barreto, presidente de la junta directiva de DEC Portugal<\/strong>, la colaboraci\u00f3n empresarial ser\u00e1 uno de los pilares de esta nueva etapa. \u201cLa mejor experiencia de cliente no se construye de forma aislada. Desde su fundaci\u00f3n, DEC ha demostrado que la colaboraci\u00f3n entre empresas eleva los est\u00e1ndares de la experiencia\u201d, afirma.<\/p>\n<p data-start=\"2037\" data-end=\"2299\">Por su parte, <strong>Jo\u00e3o Filipe Torneiro, director ejecutivo de DEC Portugal<\/strong>, subraya que el proyecto nace \u201ccon una ambici\u00f3n y unos objetivos claros\u201d, orientados a impulsar organizaciones \u201cm\u00e1s humanas, competitivas y sostenibles\u201d.<\/p>\n<p data-start=\"2301\" data-end=\"2758\">Durante el acto de presentaci\u00f3n, que reuni\u00f3 a profesionales y directivos de distintos sectores, la Asociaci\u00f3n dio a conocer su hoja de ruta para 2026. <strong>El plan contempla el desarrollo de estudios, programas de formaci\u00f3n y certificaci\u00f3n, publicaciones, metodolog\u00edas propias, iniciativas de <em data-start=\"2589\" data-end=\"2603\">benchmarking<\/em> y espacios de <em data-start=\"2618\" data-end=\"2630\">networking<\/em><\/strong>, con el objetivo de profesionalizar la gesti\u00f3n de la experiencia en el mercado portugu\u00e9s.<\/p>\n<p data-start=\"2760\" data-end=\"3058\">Entre las primeras iniciativas previstas destaca \u201c<a href=\"https:\/\/dec-pt.org\/dec-experiencias-em-acao-15-de-maio\/\">DEC_Experi\u00eancias em A\u00e7\u00e3o<\/a>\u201d, un encuentro empresarial que <strong>se celebrar\u00e1 el pr\u00f3ximo 15 de mayo en Oporto<\/strong> y que servir\u00e1 como espacio para el intercambio de ideas, experiencias y buenas pr\u00e1cticas entre profesionales.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Asociaci\u00f3n DEC contin\u00faa avanzando en su estrategia de internacionalizaci\u00f3n con la puesta en marcha de DEC Portugal, una nueva implantaci\u00f3n con la que ampl\u00eda su presencia en la Pen\u00ednsula Ib\u00e9rica y alcanza ya cinco pa\u00edses: Espa\u00f1a, Chile, Argentina, M\u00e9xico y Portugal. Adem\u00e1s, la organizaci\u00f3n trabaja actualmente en su expansi\u00f3n hacia el Caribe.<\/p>\n","protected":false},"author":14,"featured_media":240343,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[],"class_list":["post-240329","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DEC inicia su actividad en Portugal y refuerza su expansi\u00f3n internacional - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=240329\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DEC inicia su actividad en Portugal y refuerza su expansi\u00f3n internacional - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"og:description\" content=\"La Asociaci\u00f3n DEC contin\u00faa avanzando en su estrategia de internacionalizaci\u00f3n con la puesta en marcha de DEC Portugal, una nueva implantaci\u00f3n con la que ampl\u00eda su presencia en la Pen\u00ednsula Ib\u00e9rica y alcanza ya cinco pa\u00edses: Espa\u00f1a, Chile, Argentina, M\u00e9xico y Portugal. 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