{"id":240322,"date":"2026-05-11T12:25:19","date_gmt":"2026-05-11T10:25:19","guid":{"rendered":"https:\/\/ipmark.com\/?p=240322"},"modified":"2026-05-11T17:18:50","modified_gmt":"2026-05-11T15:18:50","slug":"la-mensajeria-social-sumara-4-300-millones-de-usuarios-en-2027","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=240322","title":{"rendered":"La mensajer\u00eda social sumar\u00e1 4.300 millones de usuarios en 2027"},"content":{"rendered":"<p><strong>Los mensajes enviados a trav\u00e9s de redes sociales alcanzar\u00e1n los 4.300 millones de usuarios a nivel global en 2027, lo que supone 95 millones de usuarios m\u00e1s que hace un a\u00f1o.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">De acuerdo a los datos y el an\u00e1lisis compartido por la firma de investigaci\u00f3n Juniper Research, el crecimiento habr\u00e1 venido impulsado por la mayor adopci\u00f3n de smartphones y la mejora de las infraestructuras de red en mercados emergentes, dos factores necesarios para el funcionamiento de las aplicaciones sociales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan la consultora, esta mayor cobertura refuerza el atractivo de la mensajer\u00eda social dentro de las estrategias de comunicaci\u00f3n empresarial. El canal ofrece medidas de seguridad m\u00e1s robustas y nuevas oportunidades de interacci\u00f3n con los usuarios frente a otros formatos de mensajer\u00eda m\u00f3vil.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cLa mensajer\u00eda social permite a los usuarios verificar de forma independiente la identidad de una empresa revisando el perfil de su cuenta. Esto evita la suplantaci\u00f3n de las empresas y protege a los usuarios, algo que resultar\u00e1 convincente para las organizaciones ante el alto nivel de fraude\u201d, ha se\u00f1alado <strong>Ardit Ballhysa<\/strong>,<em> senior research analyst<\/em> de <strong>Juniper Research<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El estudio tambi\u00e9n ha identificado la falta de apoyo a los canales sociales por parte de los proveedores de mensajer\u00eda m\u00f3vil como una limitaci\u00f3n para su crecimiento. Juniper Research atribuye esta situaci\u00f3n a la ausencia de APIs estandarizadas en las plataformas sociales, lo que reduce el valor que las empresas pueden obtener de la mensajer\u00eda social.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cPese a los beneficios en prevenci\u00f3n del fraude e interacci\u00f3n con el usuario, existe una clara falta de apoyo a los canales sociales entre los proveedores de mensajer\u00eda m\u00f3vil. Estos proveedores deben incorporar los canales sociales a sus ofertas omnicanal, especialmente a medida que la IA ag\u00e9ntica comienza a proliferar y refuerza el atractivo del canal entre las empresas\u201d, ha concluido Ballhysa.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La falta de APIs estandarizadas y de apoyo de los proveedores limita su adopci\u00f3n empresarial. <\/p>\n","protected":false},"author":29,"featured_media":240327,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[148],"class_list":["post-240322","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La mensajer\u00eda social sumar\u00e1 4.300 millones de 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