{"id":240321,"date":"2026-05-11T12:17:43","date_gmt":"2026-05-11T10:17:43","guid":{"rendered":"https:\/\/ipmark.com\/?p=240321"},"modified":"2026-05-11T17:23:03","modified_gmt":"2026-05-11T15:23:03","slug":"madison-nombra-alejandro-marcos-director-bpo-contact-center","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=240321","title":{"rendered":"Madison nombra a Alejandro Marcos director de BPO Contact Center"},"content":{"rendered":"<p data-start=\"70\" data-end=\"290\"><strong>Madison Digital Experience Marketing nombra a Alejandro Marcos nuevo director de BPO Contact Center, la unidad de negocio fundacional de la compa\u00f1\u00eda y una de sus \u00e1reas m\u00e1s representativas desde sus or\u00edgenes en 1992.<\/strong><\/p>\n<p data-start=\"292\" data-end=\"697\">Marcos toma el relevo de <strong>Alberto Vielba<\/strong>, que pasa a liderar <strong>BPO Contact Center &amp; Digital Intelligence.<\/strong> Desde esta nueva posici\u00f3n, Vielba impulsar\u00e1 la integraci\u00f3n entre la actividad tradicional del Contact Center y las capacidades digitales de Madison en automatizaci\u00f3n, robotizaci\u00f3n, consultor\u00eda, omnicanalidad, Data Science e IA ag\u00e9ntica aplicada a la digitalizaci\u00f3n de procesos de relaci\u00f3n con clientes.<\/p>\n<p data-start=\"699\" data-end=\"1060\">El nombramiento se produce en un momento clave para el sector Contact Center, marcado por la transformaci\u00f3n tecnol\u00f3gica, la automatizaci\u00f3n de procesos y la omnicanalidad. Con este movimiento, <strong>Madison refuerza la especializaci\u00f3n de una de sus \u00e1reas estrat\u00e9gicas<\/strong> y avanza en la combinaci\u00f3n del conocimiento experto del negocio BPO con nuevas soluciones digitales.<\/p>\n<p data-start=\"1062\" data-end=\"1354\"><strong>Alejandro Marcos cuenta con m\u00e1s de 13 a\u00f1os de trayectoria en Madison<\/strong>, compa\u00f1\u00eda a la que se incorpor\u00f3 en 2013 como asesor de telemarketing. Desde entonces ha asumido responsabilidades en gesti\u00f3n de servicios, planificaci\u00f3n y control, hasta convertirse en director adjunto de la unidad en 2025.<\/p>\n<p data-start=\"1356\" data-end=\"1705\">Su recorrido interno le ha permitido conocer de cerca la realidad operativa del Contact Center, la gesti\u00f3n de equipos, la planificaci\u00f3n de recursos, el control de servicios y las necesidades de clientes de distintos sectores.<strong> Esta experiencia ser\u00e1 clave para seguir impulsando la competitividad, la calidad y la capacidad de adaptaci\u00f3n de la unidad.<\/strong><\/p>\n<p data-start=\"1707\" data-end=\"2063\">Alejandro Marcos afirma que el nombramiento supone \u201cuna enorme responsabilidad\u201d y una oportunidad para seguir haciendo crecer una unidad que forma parte de la historia de Madison. <strong>\u201cNuestro reto es seguir avanzando apoy\u00e1ndonos en la tecnolog\u00eda, los datos y el talento de nuestros equipos<\/strong> para ofrecer soluciones eficaces, flexibles y diferenciales\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Toma el relevo de Alberto Vielba, hasta ahora en el cargo, qui\u00e9n  liderar\u00e1 BPO Contact Center &#038; Digital Intelligence de la compa\u00f1\u00eda.<\/p>\n","protected":false},"author":10966,"featured_media":240323,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[6526],"class_list":["post-240321","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-nombramientos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Madison nombra a Alejandro Marcos director de BPO Contact Center<\/title>\n<meta name=\"description\" content=\"Toma el relevo de Alberto Vielba, hasta ahora en el cargo, qui\u00e9n 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