{"id":240314,"date":"2026-05-11T11:43:13","date_gmt":"2026-05-11T09:43:13","guid":{"rendered":"https:\/\/ipmark.com\/?p=240314"},"modified":"2026-05-11T17:16:33","modified_gmt":"2026-05-11T15:16:33","slug":"google-busca-reducir-caida-de-trafico-que-ocasiona-su-ia","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=240314","title":{"rendered":"Google busca reducir la ca\u00edda de tr\u00e1fico que ocasiona su IA"},"content":{"rendered":"<p><strong>Google ha actualizado AI Mode y AI Overviews con cambios orientados a dar mayor protagonismo a los enlaces en los resultados de b\u00fasqueda, seg\u00fan ha informado la empresa en una publicaci\u00f3n en su blog corporativo.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">La actualizaci\u00f3n incorpora cinco funciones. Entre ellas se encuentran las<strong> inmersiones profundas<\/strong>, que muestran puntos destacados y enlaces adicionales tras la respuesta generada por IA, y las <strong>suscripciones<\/strong>, que identifican contenido de sitios a los que el usuario est\u00e1 suscrito, incluidos grupos de Facebook. Para los editores, Google ha a\u00f1adido enlaces de suscripci\u00f3n dentro de su centro de editores con el objetivo de impulsar los clics.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">AI Overviews tambi\u00e9n ha incorporado la opci\u00f3n de <strong>consejo de experto<\/strong>, con p\u00e1ginas de rese\u00f1as, publicaciones en redes sociales y conversaciones, atribuyendo las recomendaciones a los creadores originales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adem\u00e1s, los<strong> enlaces en l\u00ednea<\/strong> aparecen junto a los puntos destacados en la parte derecha, mientras que las <strong>previsualizaciones de webs<\/strong> permiten ver en desktop un titular con enlace, una breve descripci\u00f3n y el nombre del sitio al pasar el cursor sobre un enlace.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Con estos cambios, Google busca responder a la ca\u00edda del CTR y a la p\u00e9rdida de tr\u00e1fico que han se\u00f1alado distintos editores por el crecimiento de las b\u00fasquedas cero-clic.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan datos de Ahrefs, AI Overviews reduce el CTR en la parte superior de la p\u00e1gina de resultados un 58%, frente al 34,5% registrado en abril de 2025. Seer Interactive apunta que los CTR de enlaces de pago han ca\u00eddo entre un 6% y un 13% cuando aparecen AI Overviews, mientras que Digital Content Next cifra en un 25% el descenso del tr\u00e1fico referido a publishers.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La tecnol\u00f3gica ha incorporado nuevas funciones en AI Mode y AI Overviews para mejorar la visibilidad de las fuentes ante el avance de las b\u00fasquedas cero-clic. <\/p>\n","protected":false},"author":29,"featured_media":240316,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[554,6658,50],"class_list":["post-240314","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-google","tag-inteligencia-artifcial","tag-tecnologia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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