{"id":240313,"date":"2026-05-11T11:45:32","date_gmt":"2026-05-11T09:45:32","guid":{"rendered":"https:\/\/ipmark.com\/?p=240313"},"modified":"2026-05-11T17:14:11","modified_gmt":"2026-05-11T15:14:11","slug":"bestn-auto-2026-estrena-nueva-campana-comunicacion","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=240313","title":{"rendered":"The Cyranos firma la campa\u00f1a de presentaci\u00f3n de Best!N Auto 2026"},"content":{"rendered":"<p data-start=\"62\" data-end=\"311\"><strong>A poco m\u00e1s de un mes para la entrega de premios de los Best!N Auto 2026 que se celebrar\u00e1 el 18 de junio en Madrid, el festival presenta su nueva campa\u00f1a de comunicaci\u00f3n desarrollada junto a la agencia The Cyranos.\u00a0<\/strong><\/p>\n<p data-start=\"62\" data-end=\"311\">La propuesta recurre al humor y a gui\u00f1os a anuncios m\u00edticos de la categor\u00eda de automoci\u00f3n para destacar el car\u00e1cter diferencial del certamen. <strong>La campa\u00f1a est\u00e1 construida como un homenaje a algunas de las piezas m\u00e1s ic\u00f3nicas de la publicidad dentro del sector de automoci\u00f3n<\/strong>, incluidas varias campa\u00f1as espa\u00f1olas.<\/p>\n<p data-start=\"62\" data-end=\"311\">Seg\u00fan explican desde<strong> The Cyranos<\/strong>, la idea era crear una propuesta que funcionara<strong> \u201ccasi como una conversaci\u00f3n entre creativos publicitarios\u201d<\/strong>, especialmente reconocible para quienes conocen la comunicaci\u00f3n del sector motor.<\/p>\n<p data-start=\"686\" data-end=\"1065\">Con esta acci\u00f3n, <strong>Best!n Auto refuerza su v\u00ednculo con la comunidad creativa especializada en automoci\u00f3n<\/strong> y reivindica el peso hist\u00f3rico de este sector dentro de la industria publicitaria. La automoci\u00f3n ha sido hist\u00f3ricamente una de las categor\u00edas con mayor relevancia e influencia dentro del sector publicitario, algo que el festival busca poner en valor con esta nueva campa\u00f1a.<\/p>\n<p data-start=\"1067\" data-end=\"1241\">La producci\u00f3n de la pieza ha corrido a cargo de <strong>Antiest\u00e1tico\/Rift<\/strong> y contar\u00e1 con difusi\u00f3n en redes sociales, medios especializados y distintos soportes vinculados al certamen. <a href=\"https:\/\/bestinauto.koolfest.com\/#\/login\">Las inscripciones<\/a> para la actual edici\u00f3n de Best!n Auto permanecer\u00e1n abiertas hasta el pr\u00f3ximo 18 de mayo.<\/p>\n<p data-start=\"1489\" data-end=\"1950\" data-is-last-node=\"\" data-is-only-node=\"\"><strong>La campa\u00f1a lleva la firma creativa de Leandro Raposo como presidente creativo,<\/strong> junto a los directores creativos <strong>Mat\u00edas L\u00f3pez y Eduard Cubel<\/strong>, con supervisi\u00f3n creativa de Facundo Reinoso. En la producci\u00f3n tambi\u00e9n han participado Alba Riart como directora de producci\u00f3n de agencia, <strong>Mat\u00edas Dumont<\/strong> como <em>chief executive producer<\/em> de Antiest\u00e1tico, Adolfo Gonz\u00e1les como CCO de Rift <em>cre(ai)tive studio<\/em>, <strong>Gonzalo Maass<\/strong> como <em>producer<\/em> y Yolo World en IA Artist y realizaci\u00f3n.<\/p>\n<p><iframe loading=\"lazy\" title=\"Best!N_Auto\" src=\"https:\/\/player.vimeo.com\/video\/1190069272?dnt=1&amp;app_id=122963\" width=\"800\" height=\"445\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La propuesta, desarrollada por la agencia The Cyranos, recurre al humor y a gui\u00f1os a anuncios m\u00edticos de la categor\u00eda de automoci\u00f3n.<\/p>\n","protected":false},"author":10966,"featured_media":240317,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2184,1866,6511,2114],"class_list":["post-240313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-agencias","tag-best-awards","tag-bestn-auto","tag-creatividad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Best!N Auto 2026 estrena su campa\u00f1a de comunicaci\u00f3n<\/title>\n<meta name=\"description\" content=\"La propuesta, desarrollada por la agencia The Cyranos, recurre al humor y a gui\u00f1os a anuncios m\u00edticos de la categor\u00eda de automoci\u00f3n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=240313\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Best!N Auto 2026 estrena su campa\u00f1a de comunicaci\u00f3n\" \/>\n<meta property=\"og:description\" content=\"La propuesta, desarrollada por la agencia The Cyranos, recurre al humor y a gui\u00f1os a anuncios m\u00edticos de la categor\u00eda de automoci\u00f3n.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=240313\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-11T09:45:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-11T15:14:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/BestN-Auto-campana-.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Patricia Fern\u00e1ndez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patricia Fern\u00e1ndez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=240313#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=240313\"},\"author\":{\"name\":\"Patricia Fern\u00e1ndez\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\"},\"headline\":\"The Cyranos firma la campa\u00f1a de presentaci\u00f3n de Best!N Auto 2026\",\"datePublished\":\"2026-05-11T09:45:32+00:00\",\"dateModified\":\"2026-05-11T15:14:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=240313\"},\"wordCount\":360,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=240313#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/BestN-Auto-campana-.jpg\",\"keywords\":[\"agencias\",\"Best Awards\",\"Best!N Auto\",\"creatividad\"],\"articleSection\":[\"Publicidad\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=240313\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=240313\",\"name\":\"Best!N Auto 2026 estrena su campa\u00f1a de comunicaci\u00f3n\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=240313#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=240313#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/BestN-Auto-campana-.jpg\",\"datePublished\":\"2026-05-11T09:45:32+00:00\",\"dateModified\":\"2026-05-11T15:14:11+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\"},\"description\":\"La propuesta, desarrollada por la agencia The Cyranos, recurre al humor y a gui\u00f1os a anuncios m\u00edticos de la categor\u00eda de automoci\u00f3n.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=240313#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=240313\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=240313#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/BestN-Auto-campana-.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/BestN-Auto-campana-.jpg\",\"width\":1140,\"height\":635,\"caption\":\"La campa\u00f1a est\u00e1 construida como un homenaje a algunas de las piezas m\u00e1s ic\u00f3nicas de la publicidad dentro del sector de automoci\u00f3n.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=240313#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Cyranos firma la campa\u00f1a de presentaci\u00f3n de Best!N Auto 2026\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\",\"name\":\"Patricia Fern\u00e1ndez\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"caption\":\"Patricia Fern\u00e1ndez\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=10966\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Best!N Auto 2026 estrena su campa\u00f1a de comunicaci\u00f3n","description":"La propuesta, desarrollada por la agencia The Cyranos, recurre al humor y a gui\u00f1os a anuncios m\u00edticos de la categor\u00eda de automoci\u00f3n.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=240313","og_locale":"es_ES","og_type":"article","og_title":"Best!N Auto 2026 estrena su campa\u00f1a de comunicaci\u00f3n","og_description":"La propuesta, desarrollada por la agencia The Cyranos, recurre al humor y a gui\u00f1os a anuncios m\u00edticos de la categor\u00eda de automoci\u00f3n.","og_url":"https:\/\/ipmark.com\/?p=240313","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2026-05-11T09:45:32+00:00","article_modified_time":"2026-05-11T15:14:11+00:00","og_image":[{"width":1140,"height":635,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/BestN-Auto-campana-.jpg","type":"image\/jpeg"}],"author":"Patricia Fern\u00e1ndez","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Patricia Fern\u00e1ndez","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=240313#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=240313"},"author":{"name":"Patricia Fern\u00e1ndez","@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f"},"headline":"The Cyranos firma la campa\u00f1a de presentaci\u00f3n de Best!N Auto 2026","datePublished":"2026-05-11T09:45:32+00:00","dateModified":"2026-05-11T15:14:11+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=240313"},"wordCount":360,"image":{"@id":"https:\/\/ipmark.com\/?p=240313#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/BestN-Auto-campana-.jpg","keywords":["agencias","Best Awards","Best!N Auto","creatividad"],"articleSection":["Publicidad"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=240313","url":"https:\/\/ipmark.com\/?p=240313","name":"Best!N Auto 2026 estrena su campa\u00f1a de comunicaci\u00f3n","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=240313#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=240313#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/BestN-Auto-campana-.jpg","datePublished":"2026-05-11T09:45:32+00:00","dateModified":"2026-05-11T15:14:11+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f"},"description":"La propuesta, desarrollada por la agencia The Cyranos, recurre al humor y a gui\u00f1os a anuncios m\u00edticos de la categor\u00eda de automoci\u00f3n.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=240313#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=240313"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=240313#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/BestN-Auto-campana-.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/BestN-Auto-campana-.jpg","width":1140,"height":635,"caption":"La campa\u00f1a est\u00e1 construida como un homenaje a algunas de las piezas m\u00e1s ic\u00f3nicas de la publicidad dentro del sector de automoci\u00f3n."},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=240313#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"The Cyranos firma la campa\u00f1a de presentaci\u00f3n de Best!N Auto 2026"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f","name":"Patricia Fern\u00e1ndez","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","caption":"Patricia Fern\u00e1ndez"},"url":"https:\/\/ipmark.com\/?author=10966"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/240313","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/10966"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=240313"}],"version-history":[{"count":3,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/240313\/revisions"}],"predecessor-version":[{"id":240369,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/240313\/revisions\/240369"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/240317"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=240313"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=240313"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=240313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}