{"id":239945,"date":"2026-04-30T14:08:57","date_gmt":"2026-04-30T12:08:57","guid":{"rendered":"https:\/\/ipmark.com\/?p=239945"},"modified":"2026-04-30T16:13:12","modified_gmt":"2026-04-30T14:13:12","slug":"las-audiencias-de-pinterest-disponibles-en-television-conectada-ctv","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=239945","title":{"rendered":"Las audiencias de Pinterest, disponibles en Televisi\u00f3n Conectada (CTV)"},"content":{"rendered":"<p><strong>Pinterest avanza en su oferta publicitaria con la integraci\u00f3n de sus datos de audiencia en la plataforma tvScientific, lo que permite a agencias y anunciantes lanzar campa\u00f1as en Televisi\u00f3n Conectada (CTV) segmentadas con el inventario de la primera.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Esta integraci\u00f3n es consecuencia directa de la adquisici\u00f3n de esta \u00faltima por parte de la compa\u00f1\u00eda de social media, y supone que las audiencias de Pinterest puedan activarse por primera vez fuera de la red social &#8211; aunque de momento solo en entornos de televisi\u00f3n en streaming-.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La integraci\u00f3n permite a los anunciantes utilizar datos de intenci\u00f3n de Pinterest para conectar con espectadores en entornos premium de CTV mediante la optimizaci\u00f3n con IA de tvScientific. Seg\u00fan Jason Fairchild, CEO de tvScientific, Pinterest genera m\u00e1s de 80.000 millones de b\u00fasquedas al mes, unas se\u00f1ales que ahora se incorporan a la plataforma de tvScientific para su activaci\u00f3n en televisi\u00f3n conectada.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De acuerdo con Lee Brown, chief business officer de Pinterest, desde su incorporaci\u00f3n a Pinterest en enero, marcas y agencias le han trasladado que antes ve\u00edan la plataforma como una oportunidad de parte alta del funnel, mientras que ahora identifican opciones tambi\u00e9n en consideraci\u00f3n y conversi\u00f3n. El directivo ha defendido que Pinterest ya no se considera una red social, sino una plataforma de b\u00fasqueda y compra con un componente visual.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En las pruebas iniciales con audiencias de Pinterest, tvScientific ha registrado un incremento medio del 27% en resultados por cada 100 d\u00f3lares de inversi\u00f3n frente a otros segmentos de terceros utilizados previamente por la firma. Tambi\u00e9n se ha observado un aumento del 65% en compras. En una prueba con LG, la activaci\u00f3n ha contribuido a elevar un 73% el alcance de hogares \u00fanicos y a incrementar un 24% los nuevos clientes del fabricante.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La integraci\u00f3n de tvScientific permite a los anunciantes utilizar datos de intenci\u00f3n de Pinterest para conectar con espectadores en entornos premium de CTV. <\/p>\n","protected":false},"author":29,"featured_media":239947,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[2341,148],"class_list":["post-239945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-publicidad","tag-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Las audiencias de Pinterest, disponibles en Televisi\u00f3n Conectada (CTV) - 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