{"id":239831,"date":"2026-04-29T11:22:57","date_gmt":"2026-04-29T09:22:57","guid":{"rendered":"https:\/\/ipmark.com\/?p=239831"},"modified":"2026-04-29T12:54:36","modified_gmt":"2026-04-29T10:54:36","slug":"comscore-gfk-y-nielsen-se-disputan-ser-el-medidor-de-audiencias-digitales","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=239831","title":{"rendered":"Comscore, GfK y Nielsen se disputan ser el medidor de audiencias digitales"},"content":{"rendered":"<p><strong>Las empresas de investigaci\u00f3n Comscore, GfK y Nielsen han sido las compa\u00f1\u00edas que han presentado su propuesta de medici\u00f3n de audiencias digitales, seg\u00fan ha informado la Asociaci\u00f3n para la Investigaci\u00f3n de Medios de Comunicaci\u00f3n (AIMC), responsable del concurso.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan ha informado AIMC, el pasado 28 de abril finaliz\u00f3 el plazo para la presentaci\u00f3n de ofertas para el concurso de medici\u00f3n de audiencias de internet. Las propuestas recibidas por parte de Comscore, GfK y Nielsen pasar\u00e1n ahora a ser valoradas por el comit\u00e9 t\u00e9cnico digital.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Una vez realizado dicho an\u00e1lisis, se estima que en junio de 2026 se conozca la soluci\u00f3n recomendada para la medici\u00f3n de audiencias digitales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El comit\u00e9 t\u00e9cnico digital para el concurso del nuevo medidor est\u00e1 formado por Santiago G\u00f3mez (Atresmedia), Fernando Hern\u00e1iz (Mediaset), Mar\u00eda \u00c1lvarez (Hola), Virginia Vides (Atresmedia Radio), Jordi Catal\u00e1 (CCMA), Sergio Martinez Otero (Publicis Groupe), Diego Rosillo (Dentsu), Juan Francisco Bermejo (Prisa), Alfonso Puras (Vocento), Rodrigo Laso (<\/span><a href=\"http:\/\/eldiario.es\/\"><span style=\"font-weight: 400;\">Eldiario.es<\/span><\/a><span style=\"font-weight: 400;\">), Jaime Agull\u00f3 (aea), Jose Manuel Sierra (Boreal Media), Pablo Alonso (AIMC) y V\u00edctor Escribano (AIMC).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan se expuso en el pliego t\u00e9cnico lanzado el pasado marzo, las propuestas deben asegurar \u201cla correcta medici\u00f3n total de audiencias de los diferentes soportes, as\u00ed como de todas y cada una de las acciones publicitarias realizadas sobre estos, de manera un\u00edvoca y diferenciada, pero en cualquier caso contrastable y homologable\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adem\u00e1s de \u201cestar disponible y ser homologable para los proyectos que la industria est\u00e1 desarrollando con el objetivo de lograr an\u00e1lisis y resultados cross media (Halo, Origin, Aquila, Multiverso, Brand Media\u2026), teniendo a su vez la empresa adjudicataria de la medici\u00f3n una estructura s\u00f3lida de operaci\u00f3n en Espa\u00f1a\u201d.\u00a0\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Las tres compa\u00f1\u00edas han presentado su propuesta de medici\u00f3n, que ser\u00e1n analizadas a partir de ahora por el comit\u00e9 t\u00e9cnico digital. <\/p>\n","protected":false},"author":29,"featured_media":239833,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[398,76],"class_list":["post-239831","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-investigacion","tag-marketing-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comscore. 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