{"id":239780,"date":"2026-04-27T16:56:17","date_gmt":"2026-04-27T14:56:17","guid":{"rendered":"https:\/\/ipmark.com\/?p=239780"},"modified":"2026-04-28T16:57:00","modified_gmt":"2026-04-28T14:57:00","slug":"la-buena-debuta-con-riu-party-en-una-campana-global","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=239780","title":{"rendered":"La Buena debuta con RIU Party en una campa\u00f1a global"},"content":{"rendered":"<p data-start=\"99\" data-end=\"424\"><strong>La agencia creativa La Buena se estrena con RIU Party, la divisi\u00f3n de RIU Hotels &amp; Resorts dedicada a las fiestas con espect\u00e1culos dentro de sus hoteles, con una campa\u00f1a que pone en valor uno de los grandes diferenciales de la marca: una experiencia de Hotel Todo Incluido donde la diversi\u00f3n est\u00e1 garantizada.<\/strong><\/p>\n<p data-start=\"426\" data-end=\"632\">Bajo el concepto <strong data-start=\"443\" data-end=\"505\">\u201cLlevas la party dentro, ll\u00e9vala tambi\u00e9n a tus vacaciones\u201d<\/strong>, la campa\u00f1a conecta con un p\u00fablico al que le gusta la fiesta, la m\u00fasica y la diversi\u00f3n, desde familias hasta grupos de amigos.<\/p>\n<p data-start=\"634\" data-end=\"971\">La propuesta se articula en una <strong data-start=\"666\" data-end=\"684\">multiejecuci\u00f3n<\/strong> que refleja los dos grandes territorios del producto. Por un lado, las <strong data-start=\"756\" data-end=\"778\">fiestas familiares<\/strong>, donde distintas generaciones comparten momentos \u00fanicos; y, por otro, las ic\u00f3nicas <strong data-start=\"862\" data-end=\"878\">Pool Parties<\/strong>, dirigidas a un p\u00fablico adulto que busca una experiencia m\u00e1s vibrante, social y desenfadada.<\/p>\n<p data-start=\"973\" data-end=\"1284\">Rodada en distintos hoteles <strong data-start=\"1001\" data-end=\"1018\">RIU en M\u00e9xico<\/strong>, la campa\u00f1a apuesta por un tono fresco y desenfadado, alineado con el esp\u00edritu de <strong data-start=\"1101\" data-end=\"1114\">RIU Party<\/strong>. Con vocaci\u00f3n internacional, ha sido concebida para un despliegue global en medios digitales, impactando tanto al cliente final como a canales de distribuci\u00f3n y agentes.<\/p>\n<p data-start=\"1286\" data-end=\"1468\">La producci\u00f3n incluye <strong data-start=\"1308\" data-end=\"1349\">dos piezas principales de 30 segundos<\/strong> y <strong data-start=\"1352\" data-end=\"1392\">seis versiones cortas de 10 segundos<\/strong>, dise\u00f1adas para maximizar su alcance y adaptabilidad en entornos digitales.<\/p>\n<p data-start=\"1470\" data-end=\"1704\" data-is-last-node=\"\" data-is-only-node=\"\">Con este lanzamiento, <strong data-start=\"1492\" data-end=\"1516\">La Buena y RIU Party<\/strong> refuerzan el posicionamiento de la marca como referente en <strong data-start=\"1576\" data-end=\"1604\">entretenimiento hotelero<\/strong>, demostrando que, cuando la fiesta forma parte de ti, tambi\u00e9n puede formar parte de tus vacaciones.<\/p>\n<p><iframe loading=\"lazy\" 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