{"id":239718,"date":"2026-04-28T12:26:16","date_gmt":"2026-04-28T10:26:16","guid":{"rendered":"https:\/\/ipmark.com\/?p=239718"},"modified":"2026-04-28T12:28:21","modified_gmt":"2026-04-28T10:28:21","slug":"doubleverify-acreditacion-medicion-video-tiktok","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=239718","title":{"rendered":"DoubleVerify logra la acreditaci\u00f3n del MRC para medir la viewability de v\u00eddeo en TikTok"},"content":{"rendered":"<p data-start=\"93\" data-end=\"520\"><strong>DoubleVerify (DV) se ha convertido en el primer proveedor de medici\u00f3n en obtener la acreditaci\u00f3n del Media Rating Council (MRC) para la medici\u00f3n de la viewability de v\u00eddeo en TikTok. La certificaci\u00f3n cubre la medici\u00f3n directa y los informes de anuncios de v\u00eddeo servidos en la aplicaci\u00f3n m\u00f3vil de la plataforma, incluyendo impresiones, impresiones visibles, m\u00e9tricas de viewability y filtrado de tr\u00e1fico inv\u00e1lido sofisticado (SIVT).<\/strong><\/p>\n<p data-start=\"522\" data-end=\"825\">La compa\u00f1\u00eda refuerza as\u00ed sus capacidades de verificaci\u00f3n independiente en entornos sociales centrados en v\u00eddeo, un \u00e1rea cada vez m\u00e1s relevante para la inversi\u00f3n publicitaria digital. Los datos estar\u00e1n disponibles a trav\u00e9s de <strong>DV Pinnacle,<\/strong> la plataforma unificada de servicios y anal\u00edtica de DoubleVerify.<\/p>\n<p data-start=\"827\" data-end=\"1264\">\u201cEstamos orgullosos de ser <strong>el primer proveedor de medici\u00f3n en lograr la acreditaci\u00f3n del MRC para los reportes de viewability de v\u00eddeo en TikTok<\/strong>\u201d, ha se\u00f1alado Mark Zagorski, CEO de DoubleVerify. El directivo ha destacado que, a medida que crece la inversi\u00f3n en plataformas sociales de v\u00eddeo, la verificaci\u00f3n independiente resulta clave para garantizar transparencia, rendici\u00f3n de cuentas y mayor confianza en la eficacia de las campa\u00f1as.<\/p>\n<p data-start=\"1516\" data-end=\"1927\">Adem\u00e1s, DoubleVerify <strong>ha ampliado su acreditaci\u00f3n para DV Authentic Attention<\/strong>, que ahora cubre m\u00e9tricas de impresiones aut\u00e9nticas no visibles e impresiones de v\u00eddeo con modelos aut\u00e9nticos. Tambi\u00e9n ha obtenido nuevas acreditaciones en verificaci\u00f3n publicitaria a nivel de propiedad por idioma, con cobertura para 55 idiomas en dominios y aplicaciones m\u00f3viles, y 10 idiomas en aplicaciones de televisi\u00f3n conectada.<\/p>\n<p data-start=\"1929\" data-end=\"2106\" data-is-last-node=\"\" data-is-only-node=\"\">DoubleVerify obtuvo su primera acreditaci\u00f3n del MRC en 2013 y mantiene un amplio portfolio de soluciones pre-bid y post-bid acreditadas en display, v\u00eddeo y televisi\u00f3n conectada.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Media Rating Council, organismo que valida est\u00e1ndares de medici\u00f3n publicitaria, acredita a DV para medir impresiones visibles, viewability y tr\u00e1fico inv\u00e1lido en los anuncios de v\u00eddeo de TikTok.<\/p>\n","protected":false},"author":30,"featured_media":239720,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[6506,2341,148],"class_list":["post-239718","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-medicion","tag-publicidad","tag-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DoubleVerify medir\u00e1 la viewability de v\u00eddeo en TikTok<\/title>\n<meta name=\"description\" content=\"DoubleVerify obtiene la acreditaci\u00f3n del Media Rating Council para medir la viewability de v\u00eddeo en TikTok, incluyendo impresiones visibles y tr\u00e1fico inv\u00e1lido.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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