{"id":239599,"date":"2026-04-24T13:51:38","date_gmt":"2026-04-24T11:51:38","guid":{"rendered":"https:\/\/ipmark.com\/?p=239599"},"modified":"2026-04-24T14:48:33","modified_gmt":"2026-04-24T12:48:33","slug":"heinz-y-popeyes-convierten-su-salsa-spicy-chicken-en-objeto-de-deseo","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=239599","title":{"rendered":"Heinz y Popeyes convierten su salsa Spicy Chicken en objeto de deseo"},"content":{"rendered":"<p data-start=\"94\" data-end=\"628\"><strong>Heinz y Popeyes presentan la nueva Heinz Spicy Chicken Edici\u00f3n Especial Popeyes, una salsa cremosa y especiada que llega al canal retail en formato botella de 220 ml tras su introducci\u00f3n inicial en los restaurantes Popeyes en Espa\u00f1a.<\/strong><\/p>\n<p data-start=\"94\" data-end=\"628\">El lanzamiento, disponible a partir de abril de 2026 en puntos de venta seleccionados y canales digitales asociados a la campa\u00f1a, supone <strong>la evoluci\u00f3n de la colaboraci\u00f3n entre ambas marcas y<\/strong> permite llevar al hogar la experiencia del dipping vinculada al pollo crujiente de Popeyes. Bajo el concepto creativo <strong data-start=\"656\" data-end=\"677\">\u201cEl Drop M\u00e1s Hot\u201d<\/strong>, desarrollado por la agencia creativa in house <strong data-start=\"725\" data-end=\"740\">The Kitchen<\/strong>, la campa\u00f1a traslada al mundo de la alimentaci\u00f3n los c\u00f3digos de la cultura del dropping, asociada a lanzamientos limitados, exclusivos y deseados.<\/p>\n<p data-start=\"891\" data-end=\"1162\">\u201cEn esta narrativa, el concepto \u2018drop\u2019 funciona en dos niveles: como s\u00edmbolo de edici\u00f3n especial y deseo de consumo inmediato y como representaci\u00f3n visual del producto al caer sobre el pollo crujiente\u201d, ha explicado <strong data-start=\"1107\" data-end=\"1126\">Johann Schwella<\/strong>, director creativo de la agencia.<\/p>\n<p data-start=\"1164\" data-end=\"1423\">Por su parte, <strong data-start=\"1178\" data-end=\"1203\">Julieta de Laurentiis<\/strong>, directora de marketing de <strong data-start=\"1231\" data-end=\"1253\">Kraft Heinz Iberia<\/strong>, se\u00f1ala que con esta campa\u00f1a la marca busca conectar con los c\u00f3digos culturales que marcan la conversaci\u00f3n actual, convirtiendo una salsa en \u201cun objeto de deseo\u201d.<\/p>\n<p data-start=\"1425\" data-end=\"1673\">Desde Popeyes, <strong data-start=\"1440\" data-end=\"1458\">Laura Becerril<\/strong>, directora de marketing de <strong data-start=\"1486\" data-end=\"1504\">Popeyes Espa\u00f1a<\/strong>, ha destacado que esta colaboraci\u00f3n permite trasladar al hogar una experiencia propia de sus restaurantes: \u201cel momento de mojar, combinar y personalizar cada bocado\u201d.<\/p>\n<p data-start=\"1675\" data-end=\"1950\" data-is-last-node=\"\" data-is-only-node=\"\"><strong>La activaci\u00f3n contar\u00e1 con acciones en social media<\/strong>, spot digital, contenidos con influencers y creadores de tendencias, adem\u00e1s de env\u00edos especiales con una experiencia de unboxing dise\u00f1ada ad hoc, que incluir\u00e1 charms, pegatinas e imanes inspirados en la salsa y el pollo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El lanzamiento, disponible a partir de abril de 2026 en puntos de venta seleccionados y canales digitales asociados a la campa\u00f1a.<\/p>\n","protected":false},"author":10966,"featured_media":239600,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2341],"class_list":["post-239599","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Heinz y Popeyes convierten su salsa Spicy Chicken en deseo<\/title>\n<meta name=\"description\" content=\"El lanzamiento, disponible a partir de abril de 2026 en puntos de venta seleccionados y 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