{"id":238875,"date":"2026-04-13T12:12:34","date_gmt":"2026-04-13T10:12:34","guid":{"rendered":"https:\/\/ipmark.com\/?p=238875"},"modified":"2026-04-13T17:30:24","modified_gmt":"2026-04-13T15:30:24","slug":"ibm-entrega-su-cuenta-global-de-medios-a-omnicom","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=238875","title":{"rendered":"IBM entrega su cuenta global de medios a Omnicom"},"content":{"rendered":"<p><strong>IBM ha entregado su cuenta global de medios, que incorpora un presupuesto de 190 millones de d\u00f3lares, a Omnicom, tras un concurso en el que hab\u00edan participado Publicis y Dentsu.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">WPP Media, que era el grupo que ostentaba la cuenta global de IBM hasta ahora, no particip\u00f3 en el mismo.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Omnicom se encargar\u00e1 de la planificaci\u00f3n y compra de medios en las regiones de Norteam\u00e9rica y Latinoam\u00e9rica, EMEA y Asia-Pac\u00edfico. Initiative, la agencia de medios de la extinta IPG, ya gestionaba la cuenta de medios en EMEA.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Todav\u00eda queda por resolver el concurso del negocio creativo de IBM, tras su ruptura con Ogilvy (tambi\u00e9n de WPP) despu\u00e9s de 32 a\u00f1os de trabajo conjunto.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La cuenta global de medios de IBM se suma a las \u00faltimas cuentas ganadas por parte de Omnicom tras su fusi\u00f3n con IPG a finales de 2025, entre las que se citan la cuenta global de medios de Dyson, valorada en 500 millones de d\u00f3lares; o las cuentas para China de Skechers y Under Armour.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Se encargar\u00e1 de la planificaci\u00f3n y compra de medios en las Am\u00e9ricas, EMEA y APAC. Todav\u00eda est\u00e1 pendiente de resoluci\u00f3n el concurso de la cuenta creativa. <\/p>\n","protected":false},"author":29,"featured_media":238877,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2158,2226],"class_list":["post-238875","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-agencias-de-medios","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IBM entrega su cuenta global de medios a Omnicom - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"description\" content=\"Omnicom se encargar\u00e1 de la planificaci\u00f3n y compra de medios enAm\u00e9ricas, EMEA y APAC, con un presupuesto estimado en 190 millones d\u00f3lares\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=238875\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IBM entrega su cuenta global de medios a Omnicom - 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