{"id":238870,"date":"2026-04-13T12:14:10","date_gmt":"2026-04-13T10:14:10","guid":{"rendered":"https:\/\/ipmark.com\/?p=238870"},"modified":"2026-05-13T10:35:33","modified_gmt":"2026-05-13T08:35:33","slug":"p21-refuerza-area-creativa-incorporar-alvaro-marugan-charo-egea","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=238870","title":{"rendered":"PS21 refuerza su \u00e1rea creativa con \u00c1lvaro Marug\u00e1n y Charo Egea"},"content":{"rendered":"<p data-start=\"251\" data-end=\"744\"><strong>PS21 refuerza su estructura creativa con la incorporaci\u00f3n de \u00c1lvaro Marug\u00e1n y Charo Egea como nuevos directores creativos. Todo ello\u00a0en un movimiento con el que busca consolidar su liderazgo en el mercado publicitario y fortalecer el desarrollo creativo de algunas de sus principales cuentas. <\/strong><\/p>\n<p data-start=\"251\" data-end=\"744\">Ambos asumir\u00e1n la direcci\u00f3n de<strong data-start=\"614\" data-end=\"641\">\u00a0Larios y DYC<\/strong>, de Suntory Global Spirits, reportando a <strong data-start=\"683\" data-end=\"700\">V\u00edctor Blanco<\/strong>, director creativo ejecutivo de la agencia. Los nuevos responsables estar\u00e1n al frente de la conceptualizaci\u00f3n de campa\u00f1as, la interlocuci\u00f3n con cliente y la coordinaci\u00f3n de los equipos creativos vinculados a estas marcas, en momento en el que <strong>PS21 contin\u00faa reforzando su propuesta desde el talento y la excelencia creativa.<\/strong><\/p>\n<p data-start=\"1031\" data-end=\"1738\"><strong>\u00c1lvaro Marug\u00e1n<\/strong> llega a la agencia tras una larga trayectoria en el sector publicitario, con paso por <strong data-start=\"1132\" data-end=\"1140\">VCCP<\/strong> y <strong data-start=\"1143\" data-end=\"1158\">La Despensa<\/strong> antes de incorporarse a <strong data-start=\"1183\" data-end=\"1203\">El Ruso de Rocky<\/strong>, donde ha desarrollado gran parte de su carrera en los \u00faltimos nueve a\u00f1os y donde ejerc\u00eda como director creativo desde 2024. Marug\u00e1n ha firmado algunos de los trabajos m\u00e1s reconocidos de los \u00faltimos a\u00f1os, como <strong data-start=\"1562\" data-end=\"1580\">\u2018She\u2019 para J&amp;B<\/strong>, distinguido con el <strong data-start=\"1601\" data-end=\"1627\">Gran Premio en el CdeC<\/strong> y un <strong data-start=\"1633\" data-end=\"1667\">Le\u00f3n de Bronce en Cannes Lions<\/strong>, o <strong data-start=\"1671\" data-end=\"1694\">\u2018Orgullo de Pueblo\u2019<\/strong>, premiado con el <strong data-start=\"1712\" data-end=\"1737\">Gran Premio en El Sol<\/strong>.<\/p>\n<p data-start=\"1740\" data-end=\"2516\">Por su parte, <strong>Charo Egea<\/strong> se incorpora a PS21 despu\u00e9s de una trayectoria construida en agencias como <strong data-start=\"1840\" data-end=\"1912\">Sra. Rushmore, El Laboratorio, J. Walter Thompson, Swing Swing y DDB<\/strong>, adem\u00e1s de colaboraciones en Londres con Leo Burnett y Blue Hive.\u00a0Egea ha trabajado para marcas como <strong data-start=\"2194\" data-end=\"2257\">Mercedes-Benz, Vodafone, Repsol, ING, Mahou, Yoigo o UNICEF<\/strong>.<\/p>\n<p data-start=\"1740\" data-end=\"2516\">Entre los proyectos en los que ha participado destacan <strong data-start=\"2314\" data-end=\"2350\">\u2018Compa\u00f1\u00eda de la luz\u2019 para Repsol<\/strong>, reconocido en el <strong data-start=\"2369\" data-end=\"2382\">CdeC 2025<\/strong>; <strong data-start=\"2384\" data-end=\"2423\">\u2018Memoria de pez\u2019 para Mercedes-Benz<\/strong>, premiado en <strong data-start=\"2437\" data-end=\"2447\">El Sol<\/strong>; y <strong data-start=\"2451\" data-end=\"2477\">\u2018Himnos\u2019 para bwin.com<\/strong>, distinguido en los <strong data-start=\"2498\" data-end=\"2515\">Premios Ondas<\/strong>.<\/p>\n<p data-start=\"2518\" data-end=\"2887\">Estas incorporaciones se producen en un momento de especial reconocimiento para PS21, que ha sido se\u00f1alada como la <strong data-start=\"2633\" data-end=\"2660\">agencia m\u00e1s galardonada<\/strong> en la \u00faltima edici\u00f3n de los <strong data-start=\"2689\" data-end=\"2726\">Premios Nacionales de Creatividad<\/strong>, adem\u00e1s de haber sido nombrada <strong data-start=\"2758\" data-end=\"2787\">Agencia del A\u00f1o en El Sol<\/strong> y <strong data-start=\"2790\" data-end=\"2808\">Agencia Eficaz<\/strong> en los Premios Eficacia durante tres a\u00f1os consecutivos, entre <strong data-start=\"2871\" data-end=\"2886\">2022 y 2024<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ambos asumir\u00e1n la direcci\u00f3n de Larios y DYC, de Suntory Global Spirits, reportando a V\u00edctor Blanco, director creativo ejecutivo de la agencia.<\/p>\n","protected":false},"author":10966,"featured_media":238879,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[6526],"class_list":["post-238870","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-nombramientos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PS21 refuerza su \u00e1rea creativa con \u00c1lvaro Marug\u00e1n y Charo Egea<\/title>\n<meta name=\"description\" content=\"Ambos asumir\u00e1n la direcci\u00f3n de Larios y DYC, de Suntory Global Spirits, reportando a V\u00edctor Blanco, director creativo ejecutivo de la agencia.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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