{"id":238846,"date":"2026-04-13T10:58:44","date_gmt":"2026-04-13T08:58:44","guid":{"rendered":"https:\/\/ipmark.com\/?p=238846"},"modified":"2026-04-13T17:31:36","modified_gmt":"2026-04-13T15:31:36","slug":"tangity-ficha-santiago-martinez-nuevo-business-lead","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=238846","title":{"rendered":"Tangity ficha a Santiago Mart\u00ednez como ‘business lead’"},"content":{"rendered":"

Tangity part of NTT Data<\/strong>\u00a0anuncia la incorporaci\u00f3n de Santiago Mart\u00ednez Gonz\u00e1lez de Ubieta como nuevo business lead<\/em>, en un movimiento con el que busca reforzar su propuesta estrat\u00e9gica y creativa, as\u00ed como estrechar la relaci\u00f3n con clientes clave.<\/strong><\/p>\n

Mart\u00ednez cuenta con m\u00e1s de dos d\u00e9cadas de trayectoria en el \u00e1mbito del marketing y la comunicaci\u00f3n, donde ha desarrollado funciones de liderazgo de clientes y proyectos en agencias creativas tanto multinacionales como independientes. A lo largo de su carrera ha pasado por firmas como McCann, El Laboratorio, Y&R o Saatchi & Saatchi<\/strong>, y ha trabajado para marcas como Coca-Cola, Fanta, Aquarius, Foster\u2019s Hollywood, Campofr\u00edo, Mercedes-Benz, Direct Seguros, Yoigo o L\u2019Or\u00e9al<\/strong>.<\/p>\n

Desde Tangity destacan que su llegada responde a la voluntad de seguir fortaleciendo la conexi\u00f3n entre negocio, creatividad y ejecuci\u00f3n<\/strong>, en un contexto en el que las marcas demandan socios capaces de combinar diferenciaci\u00f3n, eficiencia e innovaci\u00f3n. En su nuevo puesto, Mart\u00ednez contribuir\u00e1 a impulsar el posicionamiento de la compa\u00f1\u00eda como partner estrat\u00e9gico para sus clientes.<\/p>\n

En palabras del propio directivo, esta nueva etapa representa una evoluci\u00f3n natural en su trayectoria profesional. \u201cCuando la creatividad, el dise\u00f1o y la tecnolog\u00eda se unen, el resultado puede ser asombroso.<\/strong> Y esto es posible en ecosistemas como el que ha construido Tangity\u201d, se\u00f1ala. Adem\u00e1s, subraya su entusiasmo por incorporarse a un proyecto \u201ccon talento tan diverso y con la ambici\u00f3n de encontrar una forma diferente de generar impacto en las marcas\u201d.<\/p>\n

La incorporaci\u00f3n se produce en un momento relevante para Tangity en Espa\u00f1a, despu\u00e9s de la integraci\u00f3n de la agencia creativa Bungalow25<\/strong>, una operaci\u00f3n con la que la firma ha reforzado su propuesta de valor al unir estrategia, creatividad y tecnolog\u00eda avanzada. Este movimiento ha dado lugar a un equipo de m\u00e1s de 1.000 profesionales entre Madrid y Barcelona<\/strong> y a una previsi\u00f3n de crecimiento del 20%<\/strong> respecto al \u00faltimo ejercicio fiscal, en el que la compa\u00f1\u00eda alcanz\u00f3 los 100 millones de euros de facturaci\u00f3n<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

La incorporaci\u00f3n se produce en un momento relevante, despu\u00e9s de la integraci\u00f3n de la agencia creativa Bungalow25.<\/p>\n","protected":false},"author":10966,"featured_media":238848,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[6526],"class_list":["post-238846","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-nombramientos"],"acf":[],"yoast_head":"\nTangity ficha a Santiago Mart\u00ednez, nuevo 'business lead'<\/title>\n<meta name=\"description\" content=\"La incorporaci\u00f3n se produce en un momento relevante, despu\u00e9s de la integraci\u00f3n de la agencia creativa Bungalow25.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=238846\" \/>\n<meta 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