{"id":238775,"date":"2026-04-10T10:48:47","date_gmt":"2026-04-10T08:48:47","guid":{"rendered":"https:\/\/ipmark.com\/?p=238775"},"modified":"2026-04-10T14:16:18","modified_gmt":"2026-04-10T12:16:18","slug":"la-menorquina-renueva-imagen-recupera-punky-lanza-15-novedades","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=238775","title":{"rendered":"La Menorquina renueva su imagen, recupera a Punky y lanza 15 novedades"},"content":{"rendered":"<p data-start=\"148\" data-end=\"597\"><strong>La Menorquina afronta la temporada 2026 con una renovaci\u00f3n integral de su identidad de marca, el regreso de uno de sus iconos m\u00e1s recordados y una fuerte apuesta por la innovaci\u00f3n de producto. La compa\u00f1\u00eda heladera presenta un nuevo logo, una est\u00e9tica visual inspirada en los a\u00f1os noventa y un cartel de impulso que incorpora 15 nuevas referencias.<\/strong><\/p>\n<p data-start=\"148\" data-end=\"597\">As\u00ed es como\u00a0 busca reforzar su posicionamiento y seguir creciendo a doble d\u00edgito<strong>. La actualizaci\u00f3n de imagen se extender\u00e1 de forma progresiva a los packagings y a los materiales de punto de venta.<\/strong> Seg\u00fan explica la compa\u00f1\u00eda, esta nueva etapa combina una mirada contempor\u00e1nea con elementos de su legado de marca, manteniendo su apuesta por la calidad, los ingredientes de proximidad, la innovaci\u00f3n y la sostenibilidad.<\/p>\n<p data-start=\"935\" data-end=\"1529\">Entre las principales novedades del cat\u00e1logo destacan tres nuevos bombones con formas reconocibles: un almendrado con silueta de almendra, un bomb\u00f3n de frambuesa con apariencia de coraz\u00f3n y otro inspirado visualmente en un corte de turr\u00f3n, sabor que tambi\u00e9n reproduce. <strong>La oferta se completa con nuevos polos de coco, lim\u00f3n, frutos rojos, mango-maracuy\u00e1 y Cacaolat<\/strong>, adem\u00e1s de dos conos, uno de ellos de vainilla y cacao sin lactosa ni az\u00facares a\u00f1adidos, y otro de pistacho.<\/p>\n<p data-start=\"935\" data-end=\"1529\">A ello se suman cuatro barritas heladas de Mars Incorporated \u2014Mars, Snickers, Snickers White y Twix\u2014 y el cono de M&amp;M\u2019s. <strong>Uno de los movimientos con mayor carga emocional y potencial de conversaci\u00f3n es el regreso de \u201cPunky\u201d<\/strong>, el helado con forma de tuc\u00e1n que form\u00f3 parte del cat\u00e1logo de La Menorquina en los a\u00f1os noventa.<\/p>\n<p data-start=\"935\" data-end=\"1529\"><strong>El producto vuelve al cartel de impulso tras 19 a\u00f1os de ausencia<\/strong>, impulsado por el fen\u00f3meno viral generado esta primavera en redes sociales. Seg\u00fan la compa\u00f1\u00eda, los contenidos vinculados a esta recuperaci\u00f3n han alcanzado 54 millones de visualizaciones, nueve millones de personas \u00fanicas y m\u00e1s de 300.000 reacciones.<\/p>\n<p data-start=\"2042\" data-end=\"2368\"><strong>\u201cMantenemos el esp\u00edritu artesano y, como hizo tantas veces nuestro fundador, Fernando Sintes<\/strong>, nos atrevemos a probar nuevas formas y sabores con los que seguiremos contribuyendo a nuestro prop\u00f3sito de ser embajadores de un estilo de vida y de una gastronom\u00eda local con vocaci\u00f3n global\u201d, afirma <strong>Iv\u00e1n Leal<\/strong>, CEO de <strong>La Menorquina.<\/strong><\/p>\n<p data-start=\"2370\" data-end=\"2939\">La renovaci\u00f3n de marca llega en un momento de crecimiento para la compa\u00f1\u00eda. <strong>La Menorquina factur\u00f3 131 millones de euros en 2025 y prev\u00e9 mantener un crecimiento de doble d\u00edgito en 2026<\/strong>, tras encadenar una evoluci\u00f3n sostenida del 15% anual desde 2019.<\/p>\n<p data-start=\"2370\" data-end=\"2939\">Adem\u00e1s, el pasado febrero anunci\u00f3 una inversi\u00f3n de 15 millones de euros en una nueva l\u00ednea de producci\u00f3n con la que ampliar\u00e1 en 10 millones de litros anuales su capacidad de fabricaci\u00f3n. Actualmente<strong>, cuenta con una plantilla de alrededor de 800 personas<\/strong> y contin\u00faa su expansi\u00f3n en los mercados nacional e internacional.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La actualizaci\u00f3n de imagen se extender\u00e1 de forma progresiva a los packagings y a los materiales de punto de venta.<\/p>\n","protected":false},"author":10966,"featured_media":238776,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2114,135,6583],"class_list":["post-238775","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-creatividad","tag-packaging","tag-rebranding"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La Menorquina renueva su imagen y recupera a Punky<\/title>\n<meta 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