{"id":238770,"date":"2026-04-10T10:07:47","date_gmt":"2026-04-10T08:07:47","guid":{"rendered":"https:\/\/ipmark.com\/?p=238770"},"modified":"2026-04-10T14:39:42","modified_gmt":"2026-04-10T12:39:42","slug":"heineken-convierte-buzones-puntos-encuentro-vecinos-futboleros","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=238770","title":{"rendered":"Heineken convierte buzones en puntos de encuentro entre vecinos futboleros"},"content":{"rendered":"<p data-start=\"250\" data-end=\"667\"><strong>Heineken lanza en Espa\u00f1a\u00a0 &#8216;Donde hay fans, hay m\u00e1s amigos&#8217;, una iniciativa que busca fomentar la conexi\u00f3n entre vecinos a partir de aficiones compartidas como el f\u00fatbol. La propuesta plantea utilizar los buzones de las comunidades como puntos de encuentro simb\u00f3licos, donde los residentes puedan identificar su equipo favorito y descubrir afinidades con quienes viven en su mismo edificio.<\/strong><\/p>\n<p data-start=\"669\" data-end=\"1111\">La acci\u00f3n comenzar\u00e1 en barrios de Madrid como <strong data-start=\"715\" data-end=\"738\">Tetu\u00e1n y Madrid R\u00edo<\/strong>, con el objetivo de alcanzar <strong data-start=\"768\" data-end=\"822\">m\u00e1s de 100.000 buzones y cerca de 250.000 personas<\/strong>. La marca pretende as\u00ed transformar espacios cotidianos en herramientas para activar la relaci\u00f3n entre vecinos, en un entorno donde, seg\u00fan la Fundaci\u00f3n FOESSA (2024), <strong data-start=\"989\" data-end=\"1110\">hasta el 23% de la poblaci\u00f3n en grandes ciudades no mantiene ninguna relaci\u00f3n con quienes viven en su misma comunidad<\/strong>.<\/p>\n<p data-start=\"1113\" data-end=\"1462\">La campa\u00f1a se apoya en datos que reflejan el papel del f\u00fatbol como elemento de conexi\u00f3n social. Seg\u00fan Heineken, <strong data-start=\"1232\" data-end=\"1320\">el 75% de los aficionados asegura que su afici\u00f3n le ha permitido conocer gente nueva<\/strong>, mientras que un <strong data-start=\"1338\" data-end=\"1386\">59% afirma haber generado amistades cercanas<\/strong>. Adem\u00e1s, el <strong data-start=\"1399\" data-end=\"1461\">72% considera que el f\u00fatbol supera las barreras del idioma<\/strong>.<\/p>\n<p data-start=\"1464\" data-end=\"1774\">Como parte de la iniciativa, Heineken \u2014patrocinador de la <strong data-start=\"1522\" data-end=\"1573\">UEFA Champions League desde hace m\u00e1s de 30 a\u00f1os<\/strong>\u2014 extender\u00e1 la acci\u00f3n a nivel nacional mediante una plataforma digital que permitir\u00e1 a otras comunidades sumarse al proyecto. A trav\u00e9s de esta v\u00eda, se prev\u00e9 alcanzar <strong data-start=\"1739\" data-end=\"1773\">unos 5.000 buzones adicionales<\/strong>.<\/p>\n<p data-start=\"1776\" data-end=\"1973\">La comunidad que registre un mayor nivel de participaci\u00f3n ser\u00e1 premiada con una experiencia colectiva: la organizaci\u00f3n de una fiesta para seguir la final de la Champions League junto a sus vecinos. \u201c[&#8230;] Con esta iniciativa, queremos demostrar que, a veces, <strong>la persona con la que puedes celebrar un gol est\u00e1 mucho m\u00e1s cerca de lo que imaginas\u201d<\/strong>, se\u00f1ala <strong data-start=\"2228\" data-end=\"2285\">Marta Moreno,<\/strong> marketing m\u00e1nager de<strong data-start=\"2228\" data-end=\"2285\"> Heineken en Espa\u00f1a<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Con la campa\u00f1a  \u2018Donde hay fans, hay m\u00e1s amigos\u2019, la marca corrobora que las personas con las que se pueden celebrar los goles est\u00e1n m\u00e1s cerca de lo que uno se imagina.<\/p>\n","protected":false},"author":10966,"featured_media":238771,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2226],"class_list":["post-238770","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Heineken convierte buzones en puntos de encuentro entre vecinos<\/title>\n<meta name=\"description\" content=\"La campa\u00f1a \u2018Donde hay fans, hay m\u00e1s amigos\u2019 corrobora que hay personas cerca con las que se pueden celebrar los goles.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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