{"id":238724,"date":"2026-04-09T13:21:14","date_gmt":"2026-04-09T11:21:14","guid":{"rendered":"https:\/\/ipmark.com\/?p=238724"},"modified":"2026-04-09T16:03:27","modified_gmt":"2026-04-09T14:03:27","slug":"as-adquiere-post-united","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=238724","title":{"rendered":"AS adquiere Post United, plataforma de contenido social deportivo"},"content":{"rendered":"<p><strong>AS, el diario deportivo de Grupo Prisa, ha adquirido la plataforma de contenido social deportivo Post United, para acelerar su plan de transformaci\u00f3n digital y su llegada a audiencias j\u00f3venes.\u00a0<\/strong><\/p>\n<p>Post United combina noticias, entretenimiento, an\u00e1lisis y contenido viral en torno al f\u00fatbol, a trav\u00e9s de una comunidad de creadores de contenido muy destacados. Cuenta con presencia en TikTok, Instagram, YouTube, Facebook y X y, entre todas esas redes, suma m\u00e1s de 14 millones de seguidores y, <strong>solo en enero, su ecosistema super\u00f3 los 1.000 millones de visualizaciones<\/strong>, consolid\u00e1ndose como la plataforma deportiva con mayor engagement en Espa\u00f1a.<\/p>\n<p>AS, por su parte, cuenta ya con m\u00e1s de 22 millones de seguidores en sus perfiles sociales.<\/p>\n<p>Fundada por <strong>Esteve Calzada,<\/strong> exdirector general de marketing del FC Barcelona, exdirector comercial de City Football Group y actual CEO de Al Hilal Club, junto con <strong>DjMaRiiO<\/strong> y los emprendedores <strong>Steve Calzada, Marcel Miquel y Rosa Pifarr\u00e9, <\/strong><\/p>\n<p>Post United est\u00e1 liderada en la actualidad por Marcel Miquel y Steve Calzada. Su equipo de creadores est\u00e1 formado por <strong>Mar, Paula, Carlos, Jordi, Oscar, Javi y Pol,<\/strong> con una propuesta especialmente orientada a la comunidad Gen Z.<\/p>\n<figure id=\"attachment_238730\" aria-describedby=\"caption-attachment-238730\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-238730\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/post-united-equipo-.jpg\" alt=\"\" width=\"800\" height=\"445\" srcset=\"https:\/\/ipmark.com\/wp-content\/uploads\/post-united-equipo-.jpg 800w, https:\/\/ipmark.com\/wp-content\/uploads\/post-united-equipo--300x167.jpg 300w, https:\/\/ipmark.com\/wp-content\/uploads\/post-united-equipo--768x427.jpg 768w, https:\/\/ipmark.com\/wp-content\/uploads\/post-united-equipo--100x56.jpg 100w, https:\/\/ipmark.com\/wp-content\/uploads\/post-united-equipo--24x13.jpg 24w, https:\/\/ipmark.com\/wp-content\/uploads\/post-united-equipo--36x20.jpg 36w, https:\/\/ipmark.com\/wp-content\/uploads\/post-united-equipo--48x27.jpg 48w, https:\/\/ipmark.com\/wp-content\/uploads\/post-united-equipo--600x334.jpg 600w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-238730\" class=\"wp-caption-text\">Equipo de Post United.<\/figcaption><\/figure>\n<p>La operaci\u00f3n tambi\u00e9n incorpora activos espec\u00edficos como <strong>Post United Fem<\/strong>, el vertical especializado en f\u00fatbol femenino con presencia en Instagram y TikTok, y<strong> El After de Post United,<\/strong> un formato consolidado que re\u00fane semanalmente a futbolistas, leyendas y entrenadores. Solo en los \u00faltimos 30 d\u00edas, este formato ha superado los 10 millones de visualizaciones.<\/p>\n<p>Para <strong>Aloysio Ara\u00fajo<\/strong>, director general de deportes de Prisa Media, el acuerdo con Post United permitir\u00e1 <strong>incorporar \u201ccreadores j\u00f3venes\u201d<\/strong> con una gran comunidad de seguidores y capacidad para generar informaci\u00f3n, entrevistas y contenidos diferenciales, tanto en Espa\u00f1a como en Am\u00e9rica, adem\u00e1s de abrir nuevas posibilidades en la relaci\u00f3n entre medios, marcas y nuevos lenguajes de comunicaci\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La integraci\u00f3n de Post United, Post United Fem y El After de Post United suma m\u00e1s de 14 millones de seguidores al ecosistema deportivo de PRISA Media.<\/p>\n","protected":false},"author":30,"featured_media":238728,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[34,148],"class_list":["post-238724","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-medios-2","tag-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AS adquiere Post United, plataforma de contenido social deportivo<\/title>\n<meta name=\"description\" content=\"AS ha adquirido la plataforma de contenido social deportivo Post United, para acelerar su plan de transformaci\u00f3n digital y su llegada a audiencias j\u00f3venes.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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