{"id":238711,"date":"2026-04-09T12:03:53","date_gmt":"2026-04-09T10:03:53","guid":{"rendered":"https:\/\/ipmark.com\/?p=238711"},"modified":"2026-04-09T16:04:15","modified_gmt":"2026-04-09T14:04:15","slug":"wemass-juan-goyanes-nuevo-director-general","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=238711","title":{"rendered":"Wemass nombra a Juan Goyanes nuevo director general"},"content":{"rendered":"

Wemass, marketplace de publicidad en Espa\u00f1a, ha anunciado el nombramiento de Juan Goyanes como nuevo director general de la compa\u00f1\u00eda. Hasta ahora director comercial, el profesional sustituye a Javier Garc\u00eda Pag\u00e1n<\/a>, al frente desde abril de 2024.<\/strong><\/p>\n

La compa\u00f1\u00eda afronta ahora una nueva etapa de crecimiento y consolidaci\u00f3n dentro del ecosistema publicitario, en el que busca reforzar su posici\u00f3n. Para ello, los socios de Wemass, PRISA, Vocento y Grupo God\u00f3<\/strong>, apuestan por continuar impulsando una estrategia ambiciosa centrada en la innovaci\u00f3n, la evoluci\u00f3n constante de la propuesta de valor y la generaci\u00f3n de mayor impacto para agencias, anunciantes y publishers<\/em>.<\/p>\n

Goyanes cuenta con una amplia trayectoria en el sector y ha ocupado puestos de responsabilidad en compa\u00f1\u00edas como PRISA, JCDecaux y Unidad Editorial<\/strong>. Hasta ahora, desempe\u00f1aba el cargo de director comercial de Wemass, donde ha tenido un papel relevante en el desarrollo del proyecto, impulsando relaciones estrat\u00e9gicas con algunas de las principales agencias del mercado.<\/p>\n

En palabras de Juan Goyanes, \u201cWemass ha consolidado en estos a\u00f1os un modelo potente y diferencial. Ahora afrontamos esta nueva etapa con gran ilusi\u00f3n y ambici\u00f3n<\/strong>, con el firme prop\u00f3sito de seguir innovando, generar mayor impacto para nuestros clientes y maximizar el valor que aportamos tanto a anunciantes como a publishers\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"

Nueva etapa en Wemass con el relevo de Javier Garc\u00eda Pag\u00e1n, director general desde abril de 2024.<\/p>\n","protected":false},"author":30,"featured_media":238717,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2184,2227],"class_list":["post-238711","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-agencias","tag-marketing"],"acf":[],"yoast_head":"\nWemass nombra a Juan Goyanes nuevo director general<\/title>\n<meta name=\"description\" content=\"Wemass anuncia el nombramiento de Juan Goyanes como nuevo director general de la compa\u00f1\u00eda. 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