{"id":238709,"date":"2026-04-09T11:38:38","date_gmt":"2026-04-09T09:38:38","guid":{"rendered":"https:\/\/ipmark.com\/?p=238709"},"modified":"2026-04-09T16:07:04","modified_gmt":"2026-04-09T14:07:04","slug":"nieves-rey-hernandez-asume-direccion-general-dircom","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=238709","title":{"rendered":"Nieves Rey Hern\u00e1ndez asume la direcci\u00f3n general de Dircom"},"content":{"rendered":"

\u00a0Nieves Rey Hern\u00e1ndez se convierte en la nueva directora general de la Asociaci\u00f3n de Directivos de Comunicaci\u00f3n tras la aprobaci\u00f3n por unanimidad de la Junta Directiva de Dircom. De esta forma, Rey inicia esta nueva etapa con Joaqu\u00edn Mouriz<\/a> como presidente.<\/strong><\/p>\n

Nieves Rey procede de Ecoembes<\/strong>, donde ha desarrollado su carrera profesional en los \u00faltimos 20 a\u00f1os y ha ejercido como directora de comunicaci\u00f3n y marketing. Adem\u00e1s, como miembro de su Comit\u00e9 de Direcci\u00f3n<\/strong>, lider\u00f3 la estrategia de comunicaci\u00f3n corporativa<\/strong>, marketing, marca, gesti\u00f3n de crisis y educaci\u00f3n ambiental de la compa\u00f1\u00eda.<\/p>\n

Sus andaduras profesionales comenzaron en Burson<\/strong> y con los a\u00f1os el perfil de Nieves Rey ha combinado visi\u00f3n estrat\u00e9gica, capacidad anal\u00edtica y un liderazgo orientado a resultados e impacto. En este nuevo rol como directora general de Dircom<\/strong>, Rey asume el cargo con el objetivo de reforzar el posicionamiento de la asociaci\u00f3n e impulsar un valor diferencial para sus socios.\u00a0<\/strong><\/p>\n

Para ello, Rey contar\u00e1\u00a0con el equipo de gesti\u00f3n en Madrid y con las gerencias territoriales de las ocho delegaciones que conforman la presencia de Dircom en toda Espa\u00f1a. \u201cNieves es una profesional contrastada, de dilatada experiencia, que conoce sobradamente nuestra asociaci\u00f3n […] . Con la llegada de Nieves como directora general comenzamos a encarar los ambiciosos retos que enfrentamos con optimismo\u201d, <\/strong>declara Joaqu\u00edn Mouriz.<\/strong><\/p>\n

Por su parte, Nieves Rey<\/strong> asume esta nueva etapa\u201ccon una enorme ilusi\u00f3n y con el convencimiento de que la comunicaci\u00f3n hoy tiene un papel decisivo en las organizaciones. Dircom representa ese espacio de encuentro, de impulso y de defensa de una comunicaci\u00f3n cada vez m\u00e1s estrat\u00e9gica, \u00e9tica y transformadora\u00bb.<\/p>\n

Adem\u00e1s, Rey agradece a la Junta Directiva y a Joaqu\u00edn Mouriz, su presidente, la confianza depositada en ella para liderar este proyecto colectivo <\/strong>que afronta con responsabilidad, energ\u00eda y muchas ganas de construir juntos esta nueva etapa.<\/p>\n","protected":false},"excerpt":{"rendered":"

Rey entra a la Asociaci\u00f3n de Directivos de Comunicaci\u00f3n a pocas semanas del nombramiento en la presidencia de Joaqu\u00edn Mouriz.<\/p>\n","protected":false},"author":10966,"featured_media":238712,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[6526],"class_list":["post-238709","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-nombramientos"],"acf":[],"yoast_head":"\nNieves Rey Hern\u00e1ndez asume la direcci\u00f3n general de Dircom<\/title>\n<meta name=\"description\" content=\"Rey entra a la Asociaci\u00f3n de Directivos de Comunicaci\u00f3n a pocas semanas del nombramiento en la presidencia de Joaqu\u00edn Mouriz.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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