{"id":238663,"date":"2026-04-08T14:59:11","date_gmt":"2026-04-08T12:59:11","guid":{"rendered":"https:\/\/ipmark.com\/?p=238663"},"modified":"2026-04-08T14:59:11","modified_gmt":"2026-04-08T12:59:11","slug":"dazn-lanza-playmakers-impulsar-talento-digital-deportivo","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=238663","title":{"rendered":"Dazn lanza Playmakers para impulsar el talento digital deportivo"},"content":{"rendered":"<p data-start=\"203\" data-end=\"589\"><strong>Dazn anuncia el lanzamiento de Dazn Playmakers, una nueva iniciativa con la que busca impulsar el talento digital a escala global y reforzar su apuesta por la creaci\u00f3n de contenido deportivo.<\/strong><\/p>\n<p data-start=\"203\" data-end=\"589\">El programa nace con <strong>el objetivo de construir una amplia red internacional de creadores de contenido. <\/strong>Adem\u00e1s, la iniciativa ofrece a los aficionados un acceso m\u00e1s amplio a contenidos deportivos de calidad y dar\u00e1 forma a una comunidad global de influencers con relevancia en el \u00e1mbito deportivo y una pasi\u00f3n compartida por el deporte. Este hecho favorece su visibilidad y alcance, ocasionando su presencia en la industria de los creadores.<\/p>\n<p data-start=\"965\" data-end=\"1445\">Seg\u00fan explica <strong>Dazn<\/strong>, el contenido de los creadores supera al generado por marcas en t\u00e9rminos de difusi\u00f3n a trav\u00e9s de distintos canales y aporta un impacto medible en notoriedad, consideraci\u00f3n y conversi\u00f3n. En esta tesitura,<strong> la plataforma subraya tambi\u00e9n el peso creciente del talento digital en la conversaci\u00f3n deportiva y en la generaci\u00f3n de engagement<\/strong>, al tiempo que recuerda que un 83% de los consumidores conf\u00eda en los influencers por encima de la publicidad tradicional.<\/p>\n<p data-start=\"1447\" data-end=\"2030\"><strong>Adam Knappy<\/strong>, CMO de <strong>Dazn Group<\/strong>, destaca la ambici\u00f3n de la compa\u00f1\u00eda con este nuevo proyecto: \u201cCon Playmakers queremos convertir a Dazn en el hogar de los creadores de contenido deportivo [&#8230;]. Al abrirles las puertas de nuestra plataforma, nuestros eventos y nuestras oportunidades,<strong> reforzamos el papel de Dazn como destino de referencia para el contenido deportivo producido por creadores\u201d<\/strong>.<\/p>\n<p data-start=\"2032\" data-end=\"2375\">En una primera fase, <strong>Dazn comenzar\u00e1 a incorporar creadores alineados con sus principales derechos y campa\u00f1as.<\/strong> De cara al verano, Playmakers evolucionar\u00e1 hacia un programa continuo con un sistema de incentivos estructurado, pensado para que los influencers puedan crecer dentro del ecosistema de la compa\u00f1\u00eda\u00a0y formar parte de una comunidad global activa.<\/p>\n<p data-start=\"2377\" data-end=\"2724\"><strong>El programa nace con la vocaci\u00f3n de que los creadores se sientan parte de un proyecto compartido<\/strong> y puedan desarrollarse como narradores dentro del universo deportivo. Para ello, <strong>Dazn Playmakers les ofrecer\u00e1 acceso a la plataforma<\/strong>, enlaces de afiliaci\u00f3n, merchandising, entrada a eventos y otros beneficios vinculados al desarrollo de su actividad.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El programa nace con el objetivo de construir una amplia red internacional de creadores de contenido.<\/p>\n","protected":false},"author":10966,"featured_media":238678,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[76],"class_list":["post-238663","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-marketing-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dazn lanza Playmakers para impulsar el talento digital deportivo<\/title>\n<meta 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