{"id":238653,"date":"2026-04-08T13:25:47","date_gmt":"2026-04-08T11:25:47","guid":{"rendered":"https:\/\/ipmark.com\/?p=238653"},"modified":"2026-04-08T13:46:01","modified_gmt":"2026-04-08T11:46:01","slug":"alejandro-martin-peces-barba-nuevo-socio-coo-bond-labs","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=238653","title":{"rendered":"Alejandro Mart\u00edn Peces-Barba, nuevo socio y COO de Bond Labs"},"content":{"rendered":"

Bond Labs, la boutique global de marketing technology<\/em> e IA fundada por Pablo Monge, incorpora a Alejandro Mart\u00edn Peces-Barba como socio y c<\/em>hief operating officer<\/em> (COO). <\/strong><\/p>\n

Con este nombramiento, la compa\u00f1\u00eda busca reforzar su capacidad de ejecuci\u00f3n<\/strong> y dotarse de una estructura operativa que le permita afrontar una nueva fase de crecimiento. La incorporaci\u00f3n se produce cuando la firma cumple sus primeros tres meses de actividad, un periodo en el que ha cerrado proyectos con clientes de sectores como banca, seguros, telecomunicaciones y retail.<\/strong><\/p>\n

Adem\u00e1s, la agencia ya ha obtenido la certificaci\u00f3n como Salesforce Select Partner<\/strong> y ha puesto en marcha soluciones propias de inteligencia artificial, entre ellas una plataforma de optimizaci\u00f3n para motores de IA generativa<\/strong> (GEO<\/strong>) y un ecosistema de agentes de voz inteligentes.<\/p>\n

Con cerca de una d\u00e9cada de experiencia en consultor\u00eda tecnol\u00f3gica aplicada al marketing y las ventas digitales, Peces-Barba ha desarrollado buena parte de su trayectoria en compa\u00f1\u00edas como Accenture<\/strong> y Jakala<\/strong>. En la primera lider\u00f3 proyectos vinculados a arquitectura de datos, customer data platforms<\/em>, anal\u00edtica avanzada, ventas digitales y estrategia MarTech para clientes de distintos sectores.<\/p>\n

M\u00e1s tarde, en Jakala, Alejandro Mart\u00edn Peces-Barba <\/strong>evolucion\u00f3 hasta el cargo de advisory associate partner<\/em>, desde donde impuls\u00f3 la estrategia de clientes con alcance global y el crecimiento del \u00e1rea de consultor\u00eda estrat\u00e9gica en MarTech.\u00a0 En su nuevo puesto, Peces-Barba asumir\u00e1 la direcci\u00f3n de la operaci\u00f3n de Bond Labs<\/strong>, desde la estructuraci\u00f3n de los equipos de delivery y la gesti\u00f3n de los programas de certificaci\u00f3n t\u00e9cnica hasta la supervisi\u00f3n de la calidad de ejecuci\u00f3n en los proyectos.<\/p>\n

Su llegada permitir\u00e1, seg\u00fan la compa\u00f1\u00eda, consolidar un modelo operativo preparado para absorber el crecimiento sin renunciar a la especializaci\u00f3n t\u00e9cnica ni a la orientaci\u00f3n a resultados. Pablo Monge<\/strong>, CEO y fundador de Bond Labs<\/strong>, se\u00f1ala que la incorporaci\u00f3n responde a la necesidad de reforzar la \u201ccolumna vertebral operativa\u201d de la compa\u00f1\u00eda en una etapa de expansi\u00f3n. Por su parte, Peces-Barba subraya que el mercado demanda cada vez m\u00e1s consultoras capaces no solo de conocer la tecnolog\u00eda, sino de integrarla<\/strong> con impacto real en el negocio del cliente.<\/p>\n","protected":false},"excerpt":{"rendered":"

Su llegada permitir\u00e1, seg\u00fan la compa\u00f1\u00eda, consolidar un modelo operativo preparado para absorber el crecimiento sin renunciar a la especializaci\u00f3n t\u00e9cnica ni a la orientaci\u00f3n a resultados.<\/p>\n","protected":false},"author":10966,"featured_media":238660,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[76,6526],"class_list":["post-238653","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-marketing-digital","tag-nombramientos"],"acf":[],"yoast_head":"\nAlejandro Mart\u00edn Peces-Barba, nuevo socio y COO de Bond Labs<\/title>\n<meta name=\"description\" content=\"Su llegada permitir\u00e1 consolidar un modelo operativo sin renunciar a la especializaci\u00f3n t\u00e9cnica ni a la orientaci\u00f3n a resultados.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=238653\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alejandro Mart\u00edn Peces-Barba, nuevo socio y COO de Bond Labs\" \/>\n<meta property=\"og:description\" content=\"Su llegada permitir\u00e1 consolidar un modelo operativo sin renunciar a la especializaci\u00f3n t\u00e9cnica ni a la orientaci\u00f3n a resultados.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=238653\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-08T11:25:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-08T11:46:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/Bondlabs-IPMARK-.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Patricia Fern\u00e1ndez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patricia Fern\u00e1ndez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=238653#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=238653\"},\"author\":{\"name\":\"Patricia Fern\u00e1ndez\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\"},\"headline\":\"Alejandro Mart\u00edn Peces-Barba, nuevo socio y COO de Bond Labs\",\"datePublished\":\"2026-04-08T11:25:47+00:00\",\"dateModified\":\"2026-04-08T11:46:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=238653\"},\"wordCount\":394,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=238653#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Bondlabs-IPMARK-.jpg\",\"keywords\":[\"marketing digital\",\"nombramientos\"],\"articleSection\":[\"Agencias\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=238653\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=238653\",\"name\":\"Alejandro Mart\u00edn Peces-Barba, nuevo socio y COO de Bond Labs\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=238653#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=238653#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Bondlabs-IPMARK-.jpg\",\"datePublished\":\"2026-04-08T11:25:47+00:00\",\"dateModified\":\"2026-04-08T11:46:01+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\"},\"description\":\"Su llegada permitir\u00e1 consolidar un modelo operativo sin renunciar a la especializaci\u00f3n t\u00e9cnica ni a la orientaci\u00f3n a resultados.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=238653#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=238653\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=238653#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Bondlabs-IPMARK-.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Bondlabs-IPMARK-.jpg\",\"width\":1140,\"height\":635,\"caption\":\"En su nuevo puesto, Peces-Barba asumir\u00e1 la direcci\u00f3n de la operaci\u00f3n de Bond Labs.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=238653#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Alejandro Mart\u00edn Peces-Barba, nuevo socio y COO de Bond Labs\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\",\"name\":\"Patricia Fern\u00e1ndez\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"caption\":\"Patricia Fern\u00e1ndez\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=10966\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Alejandro Mart\u00edn Peces-Barba, nuevo socio y COO de Bond Labs","description":"Su llegada permitir\u00e1 consolidar un modelo operativo sin renunciar a la especializaci\u00f3n t\u00e9cnica ni a la orientaci\u00f3n a resultados.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=238653","og_locale":"es_ES","og_type":"article","og_title":"Alejandro Mart\u00edn Peces-Barba, nuevo socio y COO de Bond Labs","og_description":"Su llegada permitir\u00e1 consolidar un modelo operativo sin renunciar a la especializaci\u00f3n t\u00e9cnica ni a la orientaci\u00f3n a resultados.","og_url":"https:\/\/ipmark.com\/?p=238653","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2026-04-08T11:25:47+00:00","article_modified_time":"2026-04-08T11:46:01+00:00","og_image":[{"width":1140,"height":635,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/Bondlabs-IPMARK-.jpg","type":"image\/jpeg"}],"author":"Patricia Fern\u00e1ndez","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Patricia Fern\u00e1ndez","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=238653#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=238653"},"author":{"name":"Patricia Fern\u00e1ndez","@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f"},"headline":"Alejandro Mart\u00edn Peces-Barba, nuevo socio y COO de Bond Labs","datePublished":"2026-04-08T11:25:47+00:00","dateModified":"2026-04-08T11:46:01+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=238653"},"wordCount":394,"image":{"@id":"https:\/\/ipmark.com\/?p=238653#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Bondlabs-IPMARK-.jpg","keywords":["marketing digital","nombramientos"],"articleSection":["Agencias"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=238653","url":"https:\/\/ipmark.com\/?p=238653","name":"Alejandro Mart\u00edn Peces-Barba, nuevo socio y COO de Bond Labs","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=238653#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=238653#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Bondlabs-IPMARK-.jpg","datePublished":"2026-04-08T11:25:47+00:00","dateModified":"2026-04-08T11:46:01+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f"},"description":"Su llegada permitir\u00e1 consolidar un modelo operativo sin renunciar a la especializaci\u00f3n t\u00e9cnica ni a la orientaci\u00f3n a resultados.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=238653#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=238653"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=238653#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/Bondlabs-IPMARK-.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Bondlabs-IPMARK-.jpg","width":1140,"height":635,"caption":"En su nuevo puesto, Peces-Barba asumir\u00e1 la direcci\u00f3n de la operaci\u00f3n de Bond Labs."},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=238653#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Alejandro Mart\u00edn Peces-Barba, nuevo socio y COO de Bond Labs"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f","name":"Patricia Fern\u00e1ndez","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","caption":"Patricia Fern\u00e1ndez"},"url":"https:\/\/ipmark.com\/?author=10966"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/238653","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/10966"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=238653"}],"version-history":[{"count":2,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/238653\/revisions"}],"predecessor-version":[{"id":238675,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/238653\/revisions\/238675"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/238660"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=238653"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=238653"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=238653"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}