{"id":238640,"date":"2026-04-08T12:12:32","date_gmt":"2026-04-08T10:12:32","guid":{"rendered":"https:\/\/ipmark.com\/?p=238640"},"modified":"2026-04-08T13:44:07","modified_gmt":"2026-04-08T11:44:07","slug":"el-club-de-marketing-del-mediterraneo-abre-la-convocatoria-de-los-premios-mia-2026","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=238640","title":{"rendered":"El Club de Marketing del Mediterr\u00e1neo abre la convocatoria de los Premios MIA 2026"},"content":{"rendered":"<p><strong>El Club de Marketing del Mediterr\u00e1neo (CMM) ha abierto la convocatoria de los Premios MIA 2026 by Huerto de Santa Mar\u00eda, unos galardones que reconocen a empresas, instituciones y profesionales por la excelencia en la gesti\u00f3n del marketing en la Comunidad Valenciana.<\/strong><\/p>\n<p>Las marcas podr\u00e1n presentar sus candidaturas <strong>hasta el 8 de mayo<\/strong> de 2026. El fallo se dar\u00e1 a conocer el pr\u00f3ximo 10 de junio, durante la XV edici\u00f3n de la Noche Mediterr\u00e1nea del Marketing, que se celebrar\u00e1 en el Huerto de Santa Mar\u00eda.<\/p>\n<p>Con estos premios, el CMM busca <strong>poner en valor estrategias y acciones de marketing<\/strong> que hayan generado resultados tangibles y contribuido tanto al crecimiento empresarial como al desarrollo del entorno social y econ\u00f3mico. La convocatoria est\u00e1 abierta a profesionales, instituciones y empresas, sean o no socias del club, constituidas en la Comunidad Valenciana, as\u00ed como a compa\u00f1\u00edas de fuera de la regi\u00f3n que hayan desarrollado acciones espec\u00edficas en este territorio.<\/p>\n<p>Podr\u00e1n concurrir proyectos cuyos resultados se hayan obtenido entre<strong> abril de 2025 y la fecha l\u00edmite de presentaci\u00f3n de candidaturas.<\/strong><\/p>\n<h3><strong>Cuatro categor\u00edas<\/strong><\/h3>\n<p>Los Premios MIA 2026 se articulan en torno a cuatro categor\u00edas principales: <strong>Innovaci\u00f3n, Marketing Social, Marketing B2B y Marketing B2C<\/strong>. En todas ellas, el jurado valorar\u00e1 aspectos como la creatividad, la estrategia, la diferenciaci\u00f3n, la generaci\u00f3n de valor y la obtenci\u00f3n de resultados.<\/p>\n<p>La categor\u00eda de Innovaci\u00f3n distinguir\u00e1 productos o servicios que supongan avances significativos en el mercado, mientras que Marketing Social reconocer\u00e1 iniciativas de responsabilidad social corporativa con impacto positivo. Por su parte, las categor\u00edas de Marketing B2B y B2C premiar\u00e1n las mejores estrategias dirigidas a empresas y consumidor final, teniendo en cuenta variables como posicionamiento de marca, notoriedad, reputaci\u00f3n o engagement.<\/p>\n<p>Adem\u00e1s, las cuatro marcas ganadoras de cada categor\u00eda optar\u00e1n al reconocimiento al <strong>Mejor Premio MIA del a\u00f1o 2026<\/strong>, que se decidir\u00e1 tambi\u00e9n durante la gala del 10 de junio.<\/p>\n<p>El jurado, integrado por miembros de la junta directiva del CMM y representantes institucionales, empresariales, asociativos y universitarios, otorgar\u00e1 asimismo un reconocimiento al mejor profesional del a\u00f1o. A ello se sumar\u00e1 un <strong>Reconocimiento Especial MIA dirigido a j\u00f3venes talentos<\/strong>, concedido por la junta del CMM a propuesta de las principales escuelas de negocios de la Comunitat Valenciana.<\/p>\n<p>Durante la gala, los asistentes podr\u00e1n conocer en detalle las candidaturas finalistas mediante piezas audiovisuales en las que se resumir\u00e1n los proyectos y se pondr\u00e1n en valor elementos como la estrategia, la ejecuci\u00f3n, la creatividad y el impacto alcanzado.<\/p>\n<p>Los Premios MIA 2026 cuentan con Huerto de Santa Mar\u00eda como patrocinador principal y con \u00c0 Punt como patrocinador. Tambi\u00e9n est\u00e1n impulsados por Caixa Popular, Consum, pinchaaqui.es y Zenithbr, y cuentan con la colaboraci\u00f3n de Blau comunicaci\u00f3n y DPgr\u00e1fics.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Las candidaturas podr\u00e1n presentarse hasta el 8 de mayo y los ganadores se conocer\u00e1n el 10 de junio durante la XV Noche Mediterr\u00e1nea del Marketing.<\/p>\n","protected":false},"author":30,"featured_media":238646,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5900],"tags":[2114,2227,6671,2341],"class_list":["post-238640","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-festivales","tag-creatividad","tag-marketing","tag-premios-mia","tag-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El Club de 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