{"id":238631,"date":"2026-04-08T10:57:43","date_gmt":"2026-04-08T08:57:43","guid":{"rendered":"https:\/\/ipmark.com\/?p=238631"},"modified":"2026-04-08T10:57:43","modified_gmt":"2026-04-08T08:57:43","slug":"4foreverything-digitaliza-la-gestion-de-stands-con-virtual-shop","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=238631","title":{"rendered":"4foreverything digitaliza la gesti\u00f3n de stands con Virtual Shop"},"content":{"rendered":"<p>4foreverything, empresa especializada en marketing experiencial y producci\u00f3n de eventos, ha presentado <strong>Virtual Shop, una plataforma orientada al sector ferial que permite a organizadores y expositores gestionar la configuraci\u00f3n y contrataci\u00f3n de stands de forma integral<\/strong>.<\/p>\n<p>La herramienta permite a los expositores <strong>dise\u00f1ar su espacio en tiempo real, visualizarlo en 3D y completar todo el proceso de contrataci\u00f3n \u2014desde la selecci\u00f3n de elementos hasta el pago y la facturaci\u00f3n\u2014 siguiendo una l\u00f3gica similar a la de un ecommerce<\/strong>. Este enfoque busca simplificar la operativa y mejorar la experiencia de usuario en un entorno tradicionalmente complejo.<\/p>\n<p>Hist\u00f3ricamente, la gesti\u00f3n de stands en ferias ha estado marcada por procesos fragmentados, m\u00faltiples interlocutores y tiempos de gesti\u00f3n elevados. En este contexto, <strong>Virtual Shop centraliza en una \u00fanica plataforma tanto la configuraci\u00f3n del espacio como la contrataci\u00f3n de servicios adicionales y la gesti\u00f3n operativa del expositor<\/strong>.<\/p>\n<p>La soluci\u00f3n est\u00e1 dirigida tanto a organizadores, que obtienen mayor control sobre la comercializaci\u00f3n y gesti\u00f3n del evento, como a expositores, que acceden a un entorno que les permite personalizar su stand \u2014incluyendo gr\u00e1fica, mobiliario o equipamiento\u2014 de forma aut\u00f3noma.<\/p>\n<p>Desarrollada \u00edntegramente por el departamento de I+D de la compa\u00f1\u00eda, <strong>la plataforma fue lanzada en 2023 y ha evolucionado desde entonces mediante actualizaciones continuas<\/strong> adaptadas a las necesidades espec\u00edficas de cada feria.<\/p>\n<h3><strong>\u00a0Tecnolog\u00eda y conocimiento especializado<\/strong><\/h3>\n<p>La propuesta de 4foreverything se completa con el <strong>Exhibitor Success Team, un equipo especializado que acompa\u00f1a a los expositores durante todo el proceso, ofreciendo apoyo estrat\u00e9gico y operativo<\/strong>. Este enfoque h\u00edbrido \u2014que combina tecnolog\u00eda y soporte humano\u2014 tiene como objetivo mejorar la eficiencia operativa de los eventos y reforzar el valor del servicio.<\/p>\n<p>La plataforma ya ha sido <strong>implementada en diferentes congresos y ferias a lo largo de 2025 y se encuentra en fase de mejora continua<\/strong>, con nuevas funcionalidades previstas tanto para organizadores como para expositores.<\/p>\n<p>Seg\u00fan <strong>Andr\u00e9s Y\u00e9benes, <em>head of development<\/em> de 4foreverything<\/strong>, \u201cel proyecto de la Virtual Shop nace con el objetivo com\u00fan de mejorar la experiencia de nuestros clientes, optimizando procesos que, de otra manera, ser\u00edan lentos y engorrosos\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La compa\u00f1\u00eda presenta Virtual Shop, una herramienta que integra visualizaci\u00f3n 3D, contrataci\u00f3n y soporte especializado para optimizar la gesti\u00f3n de ferias.<\/p>\n","protected":false},"author":14,"featured_media":238634,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[54],"tags":[],"class_list":["post-238631","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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