{"id":238619,"date":"2026-04-08T10:42:43","date_gmt":"2026-04-08T08:42:43","guid":{"rendered":"https:\/\/ipmark.com\/?p=238619"},"modified":"2026-04-08T13:41:30","modified_gmt":"2026-04-08T11:41:30","slug":"luis-zahera-presenta-el-nuevo-posicionamiento-de-vodafone","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=238619","title":{"rendered":"Luis Zahera presenta el nuevo posicionamiento de Vodafone"},"content":{"rendered":"<p><strong>Vodafone evoluciona su posicionamiento \u2018Calidad Vodafone a precios de hoy\u2019 hacia \u2018La Soluci\u00f3n Vodafone\u2019, centrado en el insight del dolor que resulta pagar de m\u00e1s. Este nuevo posicionamiento se estrena con una nueva campa\u00f1a protagonizada por el actor Luis Zahera.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">El ganador de dos premios Goya al mejor actor de reparto encarna en las piezas creativas de la campa\u00f1a distintos personajes, como un m\u00e9dico o un terapeuta de pareja, para informar a sus pacientes de que la dolencia que les achaca se llama pagar de m\u00e1s, planteando como remedio apostar por la oferta de la operadora.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La campa\u00f1a, dise\u00f1ada junto a la agencia creativa LLYC, utiliza el humor inteligente que caracteriza al actor para presentar un plan completo para hogares, que incluye fibra, dos l\u00edneas m\u00f3viles, Vodafone TV y tres plataformas de streaming por 49 euros al mes los tres primeros meses.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La campa\u00f1a consta de dos piezas, una de 20 segundos y otra de 10 segundos, y se distribuye en Televisi\u00f3n, Exterior y medios digitales.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/Bn62pFXzDLE?si=wK1mM46gdx4pNAgF\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El actor protagoniza la campa\u00f1a con la que la operadora estrena nuevo posicionamiento: \u2018La soluci\u00f3n Vodafone\u2019. <\/p>\n","protected":false},"author":29,"featured_media":238621,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2114,2226],"class_list":["post-238619","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-creatividad","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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