{"id":238617,"date":"2026-04-08T10:49:39","date_gmt":"2026-04-08T08:49:39","guid":{"rendered":"https:\/\/ipmark.com\/?p=238617"},"modified":"2026-04-08T13:45:19","modified_gmt":"2026-04-08T11:45:19","slug":"fallece-javier-aguado-publicidad-el-corte-ingles","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=238617","title":{"rendered":"Fallece Javier Aguado, exdirector de publicidad de El Corte Ingl\u00e9s\u00a0"},"content":{"rendered":"<p><strong>Javier Aguado, hist\u00f3rico director de publicidad de El Corte Ingl\u00e9s, ha fallecido esta semana en Madrid a los 67 a\u00f1os a consecuencia de un c\u00e1ncer. Su nombre queda ligado a una de las etapas m\u00e1s reconocibles de la comunicaci\u00f3n comercial de la compa\u00f1\u00eda, en la que desempe\u00f1\u00f3 un papel clave hasta su salida en 2018.<\/strong><\/p>\n<p>Con una trayectoria profesional de cerca de cuatro d\u00e9cadas, Aguado desarroll\u00f3 gran parte de su carrera en el \u00e1mbito de las agencias, donde trabaj\u00f3 en compa\u00f1\u00edas como<strong> Tiempo BBDO, JWT, Ruiz Nicoli L\u00edneas y Grey<\/strong>. Posteriormente dio el salto al lado del anunciante para asumir la direcci\u00f3n de publicidad de <strong>El Corte Ingl\u00e9s<\/strong>, donde estuvo m\u00e1s de 14 a\u00f1os.<\/p>\n<p>Al frente del departamento de Creatividad y Producci\u00f3n, lider\u00f3 <strong>un equipo de alrededor de 150 profesionales<\/strong> y fue responsable de la coordinaci\u00f3n estrat\u00e9gica y el control presupuestario de las campa\u00f1as de comunicaci\u00f3n del grupo, incluyendo ense\u00f1as como <strong>El Corte Ingl\u00e9s, Hipercor, Supercor, Bricor u \u00d3ptica 2000.<\/strong><\/p>\n<p>Durante su etapa, la compa\u00f1\u00eda logr\u00f3 hitos relevantes en notoriedad y reconocimiento publicitario. <strong>En 2007, El Corte Ingl\u00e9s recuper\u00f3 el liderazgo en notoriedad publicitaria.<\/strong> En 2011, obtuvo diversos galardones, entre ellos el Premio Laus a la mejor campa\u00f1a de televisi\u00f3n por \u201cModa Oto\u00f1o\/Nubes\u201d. Posteriormente, en 2016, la compa\u00f1\u00eda recibi\u00f3 el Gran AMPE de Oro en la categor\u00eda multimedia y, en 2017, un Premio Eficacia de plata a la mejor campa\u00f1a de producto\/servicio, otorgado por la EFI y la AEA.<\/p>\n<p>Tras su salida de la empresa en 2018, Aguado continu\u00f3 vinculado al marketing y la comunicaci\u00f3n como consultor independiente. Tambi\u00e9n fue socio de<strong> B&amp;E<\/strong>, firma especializada en la b\u00fasqueda de perfiles directivos para la industria, fundada por Pedro P\u00e9rez-Solero.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Con cerca de cuatro d\u00e9cadas de carrera, Aguado pas\u00f3 por agencias como Tiempo BBDO, JWT, Ruiz Nicoli L\u00edneas y Grey antes de dirigir la publicidad de El Corte Ingl\u00e9s durante 14 a\u00f1os.<\/p>\n","protected":false},"author":30,"featured_media":238627,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2227,2341],"class_list":["post-238617","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-marketing","tag-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fallece 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