{"id":238595,"date":"2026-04-07T15:52:17","date_gmt":"2026-04-07T13:52:17","guid":{"rendered":"https:\/\/ipmark.com\/?p=238595"},"modified":"2026-04-07T16:39:52","modified_gmt":"2026-04-07T14:39:52","slug":"jovenes-tocados-publicidad-dedica-edicion-generacion-z","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=238595","title":{"rendered":"J\u00f3venes Tocados por la Publicidad dedica su XXII edici\u00f3n a la Generaci\u00f3n Z"},"content":{"rendered":"
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El Festival J\u00f3venes Tocados por la Publicidad, impulsado por la Universidad Nebrija, celebrar\u00e1 el pr\u00f3ximo 14 de abril su XXII edici\u00f3n en el Gran Teatro CaixaBank Pr\u00edncipe P\u00edo de Madrid, en una convocatoria que volver\u00e1 a reunir a estudiantes, agencias, anunciantes y profesionales del sector publicitario. <\/strong><\/p>\n

En esta ocasi\u00f3n, el certamen pondr\u00e1 el foco en la generaci\u00f3n Z y en la necesidad de que la industria comprenda mejor sus c\u00f3digos, intereses y formas de relacionarse con las marcas. Bajo el concepto \u201cAprende de los Z\u201d, el festival propone una reflexi\u00f3n sobre la manera en que las marcas se dirigen a este p\u00fablico<\/strong>, a menudo desde enfoques que los j\u00f3venes perciben como forzados o poco aut\u00e9nticos.<\/p>\n

La edici\u00f3n de este a\u00f1o quiere premiar precisamente a aquellas campa\u00f1as que hayan sabido conectar de forma genuina con la generaci\u00f3n Z<\/strong>, entendiendo su lenguaje digital, sus referencias culturales y su sensibilidad frente a la comunicaci\u00f3n comercial.<\/p>\n

El festival reconocer\u00e1 trabajos en categor\u00edas como Social Content, Craft, Copy, Branded Content y Silver<\/strong>, adem\u00e1s de otorgar otros galardones como el Premio Alumni, dirigido a antiguos estudiantes de la Universidad Nebrija con trayectorias inspiradoras, y el Premio Trayectoria, que en esta edici\u00f3n recaer\u00e1 en Rafa Ant\u00f3n.<\/p>\n

A estos se suman los dos reconocimientos m\u00e1s emblem\u00e1ticos del evento: Joven Tocado, para la mejor campa\u00f1a creada por profesionales junior, y Gran Tocado, destinado a la campa\u00f1a que mejor haya conectado con los j\u00f3venes de la generaci\u00f3n Z. Con m\u00e1s de dos d\u00e9cadas de recorrido, J\u00f3venes Tocados por la Publicidad se ha consolidado como el festival universitario m\u00e1s longevo del pa\u00eds<\/strong> y como un punto de encuentro entre el talento emergente y los principales agentes de la industria.<\/p>\n

La cita cuenta este a\u00f1o con el apoyo de colaboradores como Bowings, Euroko, Evento Divertido, Grosso Napoletano, JCDecaux, Pernod Ricard y Videoestudio<\/strong>, as\u00ed como de distintos medios especializados del sector.<\/p>\n

Creado en 1998 como proyecto de innovaci\u00f3n docente, el festival forma parte de la metodolog\u00eda learning by doing<\/em> de la Universidad Nebrija<\/strong> y est\u00e1 organizado \u00edntegramente por estudiantes. El modelo permite a los alumnos asumir la planificaci\u00f3n y ejecuci\u00f3n de un evento profesional real, en contacto directo con empresas, medios, agencias y anunciantes, con el objetivo de acercar la formaci\u00f3n universitaria a la realidad del mercado publicitario.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

El festival reconocer\u00e1 trabajos en categor\u00edas como Social Content, Craft, Copy, Branded Content y Silver y otorgar el Premio Alumni.<\/p>\n","protected":false},"author":10966,"featured_media":238596,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5900],"tags":[2398,2226,2341],"class_list":["post-238595","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-festivales","tag-eventos","tag-marcas","tag-publicidad"],"acf":[],"yoast_head":"\nJ\u00f3venes Tocados por la Publicidad dedica su edici\u00f3n a la generaci\u00f3n Z<\/title>\n<meta name=\"description\" content=\"El festival reconocer\u00e1 trabajos en categor\u00edas como Social Content, Craft, Copy, Branded Content y Silver y otorgar el Premio Alumni.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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