{"id":238592,"date":"2026-04-07T15:33:22","date_gmt":"2026-04-07T13:33:22","guid":{"rendered":"https:\/\/ipmark.com\/?p=238592"},"modified":"2026-04-07T16:41:52","modified_gmt":"2026-04-07T14:41:52","slug":"marian-gonzalez-head-of-new-business-dentsu-creative","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=238592","title":{"rendered":"Marian Gonz\u00e1lez, nueva &#8216;head of new business&#8217; de Dentsu Creative"},"content":{"rendered":"<div class=\"flex flex-col text-sm pb-25\">\n<section class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:3864cd1f-35d3-4f60-a788-9741573f8d33-31\" data-testid=\"conversation-turn-64\" data-scroll-anchor=\"true\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"flex max-w-full flex-col gap-4 grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+&amp;]:mt-1\" dir=\"auto\" tabindex=\"0\" data-message-author-role=\"assistant\" data-message-id=\"8bbdf58d-4106-4e1a-b077-8e6233fe11e1\" data-message-model-slug=\"gpt-5-4-thinking\" data-turn-start-message=\"true\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden\">\n<div class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\">\n<p data-start=\"77\" data-end=\"386\"><strong>Dentsu Creative incorpora a Marian Gonz\u00e1lez como\u00a0 su nueva<em> head of new business<\/em>, en un movimiento con el que la agencia creativa del grupo Dentsu busca reforzar su \u00e1rea de desarrollo de negocio con un perfil centrado en la estrategia, la diferenciaci\u00f3n y la construcci\u00f3n de relaciones de valor a largo plazo.<\/strong><\/p>\n<p data-start=\"388\" data-end=\"841\">La nueva responsable llega a la compa\u00f1\u00eda con m\u00e1s de doce a\u00f1os de experiencia en el sector publicitario y una trayectoria vinculada a la gesti\u00f3n de grandes cuentas y al liderazgo de concursos nacionales e internacionales. Licenciada en Periodismo, Gonz\u00e1lez<strong> inici\u00f3 su carrera en Sr. Burns<\/strong> y continu\u00f3 su recorrido profesional en <strong>Ogilvy<\/strong>, donde trabaj\u00f3 para marcas e instituciones como el<strong> Ministerio de Igualdad, el Ministerio de Inclusi\u00f3n o El Corte Ingl\u00e9s.<\/strong><\/p>\n<p data-start=\"843\" data-end=\"1089\">Durante su etapa en <strong>Ogilvy<\/strong> particip\u00f3, entre otros proyectos, en la campa\u00f1a de Navidad de El Corte Ingl\u00e9s reconocida en el festival creativo C de C. En los \u00faltimos cuatro a\u00f1os hab\u00eda asumido adem\u00e1s la Direcci\u00f3n de New Business dentro de la agencia. Con esta incorporaci\u00f3n,<strong> Dentsu Creative refuerza una de las \u00e1reas clave para su crecimiento.<\/strong><\/p>\n<p data-start=\"843\" data-end=\"1089\">La compa\u00f1\u00eda subraya que apuesta por una visi\u00f3n del <em>new business<\/em> conectada no solo con la captaci\u00f3n de oportunidades, sino tambi\u00e9n con la creatividad y la generaci\u00f3n de v\u00ednculos sostenibles en el tiempo. <strong>Marian Gonz\u00e1lez<\/strong> se\u00f1ala que afronta esta nueva etapa como<strong> una oportunidad para seguir creciendo profesionalmente<\/strong>, explorar nuevos territorios y aportar su experiencia al desarrollo del camino emprendido por Dentsu Creative.<\/p>\n<p data-start=\"1751\" data-end=\"2175\" data-is-last-node=\"\" data-is-only-node=\"\">Por su parte, <strong>Marta Guti\u00e9rrez<\/strong>, CEO de <strong>Dentsu Creative<\/strong>, ha destacado que la incorporaci\u00f3n supone un paso relevante dentro del modelo de crecimiento de la agencia. Seg\u00fan explica, la experiencia de Gonz\u00e1lez, su mirada estrat\u00e9gica y su forma de entender el desarrollo de negocio encajan con la cultura que la compa\u00f1\u00eda quiere consolidar y contribuyen a elevar el nivel de los procesos en un entorno cada vez m\u00e1s competitivo.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>El objetivo de la agencia es reforzar su \u00e1rea de desarrollo de negocio con un perfil centrado en la estrategia, la diferenciaci\u00f3n y la construcci\u00f3n de relaciones de valor a largo plazo.<\/p>\n","protected":false},"author":10966,"featured_media":238593,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[6526],"class_list":["post-238592","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-nombramientos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marian Gonz\u00e1lez, nueva &#039;head of new business&#039; 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