{"id":238578,"date":"2026-04-07T14:18:38","date_gmt":"2026-04-07T12:18:38","guid":{"rendered":"https:\/\/ipmark.com\/?p=238578"},"modified":"2026-04-07T17:01:01","modified_gmt":"2026-04-07T15:01:01","slug":"nesquik-ficha-marc-alex-marquez-nueva-campana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=238578","title":{"rendered":"Nesquik ficha a Marc y \u00c1lex M\u00e1rquez para su nueva campa\u00f1a"},"content":{"rendered":"<p data-start=\"92\" data-end=\"485\"><strong>Nesquik ha puesto en marcha una nueva campa\u00f1a publicitaria protagonizada por Marc M\u00e1rquez y \u00c1lex M\u00e1rquez, con la que busca reforzar su v\u00ednculo con las nuevas generaciones a trav\u00e9s de un mensaje de energ\u00eda, actitud positiva y superaci\u00f3n. <\/strong><\/p>\n<p data-start=\"92\" data-end=\"485\">La marca de Nestl\u00e9 Espa\u00f1a recurre as\u00ed a dos de los nombres m\u00e1s reconocibles del motociclismo para dar visibilidad a su nuevo lema, <strong>\u201cNo te rayes y dale gas\u201d. <\/strong>La acci\u00f3n conecta el universo de la marca con el esp\u00edritu competitivo y desenfadado de los hermanos M\u00e1rquez.<\/p>\n<p data-start=\"92\" data-end=\"485\">Bajo ese concepto, <strong>Nesquik traslada su conocido mensaje de \u201cCacao disuelto, cacao resuelto\u201d<\/strong> al terreno emocional del d\u00eda a d\u00eda, invitando a afrontar los problemas cotidianos con calma, confianza y buen humor.<\/p>\n<p data-start=\"806\" data-end=\"1188\">Seg\u00fan explica <strong>Carla Giraldo<\/strong>,<em> brand manager<\/em> de <strong>Nesquik en Nestl\u00e9 Espa\u00f1a<\/strong>, la elecci\u00f3n de Marc y \u00c1lex M\u00e1rquez responde a la intenci\u00f3n de seguir sorprendiendo con perfiles que encajen de forma natural con los valores de la marca. <strong>La compa\u00f1\u00eda destaca de ambos su talento, carisma y capacidad para enfrentarse a la presi\u00f3n, las lesiones o los contratiempos<\/strong> sin perder la actitud positiva.<\/p>\n<p data-start=\"1190\" data-end=\"1544\"><strong>El spot principal de la campa\u00f1a muestra a los dos pilotos subidos en sus motos<\/strong> mientras reflexionan sobre la importancia de mantener la calma y creer en uno mismo para superar los retos. Con un tono cercano y humor\u00edstico, la pieza busca conectar con un p\u00fablico joven y reforzar una idea de resiliencia ligada tanto al deporte como al consumo de la marca.<\/p>\n<p data-start=\"1546\" data-end=\"1817\"><strong>La campa\u00f1a contar\u00e1 con una destacada presencia en canales digitales, formatos audiovisuales, publicidad exterior<\/strong> y acciones en el punto de venta, dentro de una estrategia de visibilidad amplia con la que Nesquik aspira a ganar notoriedad en distintos entornos de consumo.<\/p>\n<p data-start=\"1819\" data-end=\"2125\" data-is-last-node=\"\" data-is-only-node=\"\">La colaboraci\u00f3n se completa con el lanzamiento de una edici\u00f3n limitada de la cl\u00e1sica lata de <strong>Nesquik.<\/strong> En este nuevo dise\u00f1o, <strong>Quicky, la mascota de la marca, aparece junto a Marc y \u00c1lex M\u00e1rquez<\/strong>, en una propuesta concebida tambi\u00e9n como objeto de colecci\u00f3n para seguidores del motociclismo y fans de la ense\u00f1a.<\/p>\n<p><iframe loading=\"lazy\" title=\"\u00a1NESQUIK x HERMANOS M\u00c1RQUEZ!\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/524jLbgwQbM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nesquik ha puesto en marcha una nueva campa\u00f1a publicitaria protagonizada por Marc M\u00e1rquez y \u00c1lex M\u00e1rquez, con la que busca<\/p>\n","protected":false},"author":10966,"featured_media":238585,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2226],"class_list":["post-238578","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nesquik ficha a Marc y \u00c1lex M\u00e1rquez para su nueva campa\u00f1a<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=238578\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nesquik ficha a Marc y \u00c1lex 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