{"id":238549,"date":"2026-04-01T13:38:30","date_gmt":"2026-04-01T11:38:30","guid":{"rendered":"https:\/\/ipmark.com\/?p=238549"},"modified":"2026-04-07T14:01:06","modified_gmt":"2026-04-07T12:01:06","slug":"el-74-de-las-marcas-de-alimentacion-aumentara-su-inversion-en-influencers","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=238549","title":{"rendered":"El 74% de las marcas de alimentaci\u00f3n aumentar\u00e1 su inversi\u00f3n en influencers"},"content":{"rendered":"

El marketing de influencers en el sector de alimentaci\u00f3n y bebidas avanza hacia una fase de consolidaci\u00f3n en Europa, marcada por el aumento de la inversi\u00f3n, la profesionalizaci\u00f3n de las estrategias y una mayor integraci\u00f3n en el mix de comunicaci\u00f3n de las marcas.<\/strong><\/p>\n

Seg\u00fan el \u00faltimo informe de Kolsquare, el 68% de las compa\u00f1\u00edas del sector ha ampliado su red de influencers en el \u00faltimo a\u00f1o<\/strong> y el 74% prev\u00e9 seguir creciendo en 2026, lo que confirma el peso creciente de esta disciplina dentro del marketing.<\/p>\n

En t\u00e9rminos de inversi\u00f3n, el mercado muestra signos de madurez: cerca de la mitad de las marcas destina entre 150.000 euros y un mill\u00f3n de euros a campa\u00f1as con creadores<\/strong>, con especial concentraci\u00f3n en el rango medio. Este esfuerzo econ\u00f3mico se traduce en estrategias m\u00e1s estructuradas, donde las colaboraciones a largo plazo y la amplificaci\u00f3n mediante paid media se sit\u00faan como prioridades.<\/p>\n

\"\"<\/p>\n

Uno de los cambios m\u00e1s relevantes es el giro hacia la co-creaci\u00f3n de contenidos. El 71% de las marcas apuesta por este modelo<\/strong>, que busca construir mensajes m\u00e1s aut\u00e9nticos y alineados con las audiencias. En paralelo, el contenido generado por usuarios (UGC) gana peso como palanca estrat\u00e9gica.<\/p>\n

El uso de grandes perfiles tambi\u00e9n se mantiene, con un 37% de las marcas activando mega influencers, aunque la selecci\u00f3n de colaboradores est\u00e1 cada vez m\u00e1s guiada por la afinidad con el p\u00fablico. De hecho, el 51% prioriza los intereses de la audiencia en este proceso.<\/p>\n

Adem\u00e1s, el influencer marketing se integra cada vez m\u00e1s en la estrategia global de comunicaci\u00f3n<\/strong>: un 49% de las empresas lo conecta ya con PR y comunicaci\u00f3n, mientras que el 60% apuesta por una integraci\u00f3n m\u00e1s profunda en el mix de marketing.<\/p>\n

El informe tambi\u00e9n apunta a una mayor exigencia en t\u00e9rminos de \u00e9tica y regulaci\u00f3n, as\u00ed como al papel creciente de la inteligencia artificial y la automatizaci\u00f3n, que el 51% de las marcas identifica como una de las principales oportunidades de cara a 2026.<\/strong> En conjunto, el sector evoluciona hacia un modelo m\u00e1s estrat\u00e9gico, donde la influencia deja de ser una acci\u00f3n puntual para convertirse en una herramienta clave de construcci\u00f3n de marca, reputaci\u00f3n y conexi\u00f3n con el consumidor<\/p>\n","protected":false},"excerpt":{"rendered":"

Cerca de la mitad de los anunciantes destinan entre 150.000 euros y un mill\u00f3n de euros a campa\u00f1as con creadores, con especial concentraci\u00f3n en el rango medio.<\/p>\n","protected":false},"author":10966,"featured_media":238556,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5901],"tags":[6569,6524,925],"class_list":["post-238549","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendencias","tag-alimentacion","tag-ia","tag-marketing-de-influencers"],"acf":[],"yoast_head":"\nEl 74% de las marcas de alimentaci\u00f3n aumentar\u00e1 su inversi\u00f3n en influencers<\/title>\n<meta name=\"description\" content=\"Cerca de la mitad de los anunciantes destinan entre 150.000 euros y un mill\u00f3n de euros a campa\u00f1as con creadores, con especial concentraci\u00f3n en el rango medio.\" \/>\n<meta name=\"robots\" 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