{"id":238518,"date":"2026-04-07T12:19:44","date_gmt":"2026-04-07T10:19:44","guid":{"rendered":"https:\/\/ipmark.com\/?p=238518"},"modified":"2026-04-07T16:59:53","modified_gmt":"2026-04-07T14:59:53","slug":"loreal-cierra-con-kering-compra-division-de-belleza","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=238518","title":{"rendered":"L’Or\u00e9al cierra con Kering la compra de su divisi\u00f3n de belleza"},"content":{"rendered":"

L\u2019Or\u00e9al Groupe ha cerrado el acuerdo de compra de la divisi\u00f3n de belleza del grupo de lujo Kering, Kering Beaut\u00e9, que contempla la adquisici\u00f3n de la casa de fragancias de lujo House of Creed, y licencias exclusivas por cincuenta a\u00f1os para la creaci\u00f3n, desarrollo y distribuci\u00f3n de productos bajo las marcas Bottega Veneta y Balenciaga.\u00a0<\/strong><\/p>\n

Seg\u00fan lo acordado en octubre de 2025, en el caso de los derechos de Gucci, estos ser\u00e1n concedidos al grupo una vez que expire la licencia vigente con Coty<\/strong>. De igual modo, ambas compa\u00f1\u00edas siguen explorando oportunidades de desarrollo en los \u00e1mbitos del bienestar y la longevidad a trav\u00e9s de una empresa conjunta, de la que de momento se desconoce el nombre.\u00a0<\/span><\/p>\n

Seg\u00fan ha afirmado Luca de Meo<\/strong>, CEO de Kering<\/strong>, este acuerdo es un nuevo paso en la estrategia del grupo de lujo. \u201cAl aprovechar la experiencia inigualable de L\u2019Or\u00e9al Groupe en el sector de la belleza, abrimos una nueva fase de aceleraci\u00f3n para el desarrollo de fragancias y cosm\u00e9ticos de nuestras casas\u201d.\u00a0<\/span><\/p>\n

\u201cEsta asociaci\u00f3n a largo plazo nos permitir\u00e1 materializar plenamente su potencial en esta categor\u00eda y apoyar su desarrollo, impulsados por la creatividad, el deseo y la excelencia que las distinguen\u201d, ha a\u00f1adido.\u00a0<\/span><\/p>\n

Para Cyril Chapuy<\/strong>, presidente de L\u2019Or\u00e9al Luxe<\/strong>, la incorporaci\u00f3n de las casas de Kering en su portfolio implicar unirse \u201cen torno a la esencia misma del lujo: creatividad audaz, artesan\u00eda excepcional y una visi\u00f3n de futuro de la belleza\u201d.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

La operaci\u00f3n, que acaba de ser completada, incluye tambi\u00e9n las licencias para el desarrollo de productos bajo las marcas Bottega Veneta, Balenciaga y Gucci. <\/p>\n","protected":false},"author":29,"featured_media":238520,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2227],"class_list":["post-238518","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-marketing"],"acf":[],"yoast_head":"\nL'Or\u00e9al cierra con Kering la compra de su divisi\u00f3n de belleza<\/title>\n<meta name=\"description\" content=\"La operaci\u00f3n incluye tambi\u00e9n las licencias para el desarrollo de productos bajo las marcas Bottega Veneta, Balenciaga y Gucci.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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