{"id":238468,"date":"2026-04-06T13:23:17","date_gmt":"2026-04-06T11:23:17","guid":{"rendered":"https:\/\/ipmark.com\/?p=238468"},"modified":"2026-04-06T16:27:12","modified_gmt":"2026-04-06T14:27:12","slug":"chupa-chups-nuevo-envase-campana-no-more-wrestling","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=238468","title":{"rendered":"Chupa Chups presenta su nuevo envase con la campa\u00f1a &#8216;No more wrestling&#8217;"},"content":{"rendered":"<p><strong>Chupa Chups ha lanzado la campa\u00f1a \u201cNo more wrestling\u201d para comunicar su nuevo packaging f\u00e1cil de abrir, una propuesta creativa que convierte una mejora funcional del producto en una idea de marca con fuerte carga visual y cultural.<\/strong><\/p>\n<p>La campa\u00f1a parte de una experiencia compartida por generaciones de consumidores: la dificultad para abrir el envoltorio de los caramelos. En lugar de abordar este cambio desde un enfoque t\u00e9cnico, <strong>la marca ha decidido poner en valor esa \u201clucha\u201d cotidiana y reinterpretarla como un combate simb\u00f3lico con el <em>wrapper<\/em>.<\/strong><\/p>\n<p>Para ello, la creatividad <strong>se inspira en el universo de la lucha libre mexicana,<\/strong> trasladando ese enfrentamiento al territorio visual. El resultado son tres m\u00e1scaras creadas a partir de los propios envoltorios de Chupa Chups, desarrolladas en colaboraci\u00f3n con el<strong> dise\u00f1ador y artesano mexicano Arturo Bucio<\/strong>, especializado en este tipo de piezas.<\/p>\n<p><strong>Cada una de las m\u00e1scaras incorpora elementos gr\u00e1ficos<\/strong> de distintos sabores \u2014Apple, Strawberry y Cola\u2014, generando identidades diferenciadas y reconocibles. El claim \u201cNo More Wrestling\u201d se apoya adem\u00e1s en una tipograf\u00eda inspirada en los carteles cl\u00e1sicos de lucha libre, reforzando el concepto creativo.<\/p>\n<p>La campa\u00f1a, desarrollada por la agencia <strong>BBH<\/strong>, se activar\u00e1 en exterior y redes sociales en<strong> Reino Unido y Espa\u00f1a<\/strong>. La planificaci\u00f3n de medios ha corrido a cargo de Wavemaker, mientras que Build Hollywood ha gestionado la compra de espacios flyposter para potenciar la est\u00e9tica de cartel.<\/p>\n<p><iframe loading=\"lazy\" title=\"Chupa Chups - No More Wrestling\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/_CK1gzIKlMw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La marca lanza una acci\u00f3n en exterior y redes en Reino Unido y Espa\u00f1a inspirada en la lucha libre mexicana para poner fin a la \u201clucha\u201d con su envoltorio.<\/p>\n","protected":false},"author":30,"featured_media":238469,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[6470,2114,323],"class_list":["post-238468","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-anuncio","tag-creatividad","tag-exterior"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Chupa Chups presenta su nuevo envase con la campa\u00f1a &#039;No more wrestling&#039;<\/title>\n<meta name=\"description\" content=\"Chupa Chups ha lanzado la campa\u00f1a &#039;No more wrestling&#039; para comunicar su nuevo packaging, con una acci\u00f3n exterior en UK y Espa\u00f1a.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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