{"id":238392,"date":"2026-04-01T11:43:37","date_gmt":"2026-04-01T09:43:37","guid":{"rendered":"https:\/\/ipmark.com\/?p=238392"},"modified":"2026-04-01T12:59:55","modified_gmt":"2026-04-01T10:59:55","slug":"la-television-lineal-rozo-44-millones-espectadores-unicos-marzo","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=238392","title":{"rendered":"La televisi\u00f3n lineal roz\u00f3 los 44 millones de espectadores \u00fanicos en marzo"},"content":{"rendered":"<p data-start=\"177\" data-end=\"531\">La televisi\u00f3n lineal mantuvo en marzo una elevada capacidad de alcance en Espa\u00f1a y cerr\u00f3 el mes con <strong data-start=\"282\" data-end=\"335\">43,822 millones de espectadores \u00fanicos acumulados<\/strong>, lo que equivale al <strong data-start=\"356\" data-end=\"381\">92,1% de la poblaci\u00f3n<\/strong>. En el promedio diario, <strong data-start=\"406\" data-end=\"437\">27,622 millones de personas<\/strong> vieron al menos un minuto de\u00a0 televisi\u00f3n tradicional, es decir, el <strong data-start=\"504\" data-end=\"530\">58,1% de los espa\u00f1oles<\/strong>.<\/p>\n<p data-start=\"533\" data-end=\"1030\">El dato procede del informe mensual de Barlovento Comunicaci\u00f3n y confirma que, pese a la fragmentaci\u00f3n del consumo audiovisual, <strong>la televisi\u00f3n lineal sigue teniendo una fuerte penetraci\u00f3n en el mercado espa\u00f1ol.<\/strong> La diferencia entre el alcance mensual y el diario supera los <strong data-start=\"748\" data-end=\"781\">16,2 millones de espectadores<\/strong>, una brecha que refleja la enorme capilaridad del medio cuando se analiza en acumulado. Adem\u00e1s, cerca de <strong data-start=\"887\" data-end=\"967\">3,7 millones de espa\u00f1oles no contactaron en ning\u00fan momento con la televisi\u00f3n<\/strong> durante el mes, lo que representa el <strong data-start=\"1005\" data-end=\"1029\">7,9% de la poblaci\u00f3n<\/strong>.<\/p>\n<p data-start=\"1032\" data-end=\"1287\">En t\u00e9rminos de consumo, el tiempo dedicado a la televisi\u00f3n tradicional fue de <strong data-start=\"1110\" data-end=\"1147\">284 minutos por espectador al d\u00eda<\/strong>, un 3,7% menos que un a\u00f1o antes, mientras que el promedio por persona se situ\u00f3 en <strong data-start=\"1230\" data-end=\"1253\">165 minutos diarios<\/strong>, con una ca\u00edda interanual del 7%.<\/p>\n<p data-start=\"1289\" data-end=\"1678\">Si se suma el consumo h\u00edbrido al uso de la televisi\u00f3n tradicional, el total de uso del televisor se elev\u00f3 a <strong data-start=\"1397\" data-end=\"1431\">222 minutos por persona al d\u00eda<\/strong> y a <strong data-start=\"1436\" data-end=\"1473\">339 minutos por espectador al d\u00eda<\/strong>. En este escenario ampliado, el consumo h\u00edbrido alcanz\u00f3 <strong data-start=\"1530\" data-end=\"1563\">57 minutos por persona al d\u00eda<\/strong>, lo que confirma la convivencia cada vez mayor entre televisi\u00f3n lineal y otros usos audiovisuales en el televisor.<\/p>\n<p data-start=\"1680\" data-end=\"1878\">Por cadenas generalistas, <strong data-start=\"1693\" data-end=\"1705\">Antena 3<\/strong> volvi\u00f3 a liderar el mercado en marzo con una cuota del <strong data-start=\"1761\" data-end=\"1770\">12,6%<\/strong>, seguida de <strong data-start=\"1783\" data-end=\"1791\">La 1<\/strong> con el <strong data-start=\"1799\" data-end=\"1808\">11,9%<\/strong>, su mejor dato en m\u00e1s de una d\u00e9cada, y <strong data-start=\"1848\" data-end=\"1861\">Telecinco<\/strong> con el <strong data-start=\"1869\" data-end=\"1877\">9,3%<\/strong>. As\u00ed mismo, <strong>las tem\u00e1ticas de pago alcanzan el 11,7% de cuota<\/strong> y se corona con el mejor marzo de su historia. A la cabeza se sit\u00faa LaLiga TV por M+ con un 0,5%. Le sigue Daz LaLiga con un 0,3% y LaLiga de Campeones por M+ con otro 0,3%.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Por el contrario, cerca de 3,7 millones de espa\u00f1oles no contactaron en ning\u00fan momento con la tv durante el mes, lo que representa el 7,9% de la poblaci\u00f3n.<\/p>\n","protected":false},"author":10966,"featured_media":188031,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[194],"class_list":["post-238392","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-television"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La televisi\u00f3n lineal roz\u00f3 los 44 millones de espectadores en marzo<\/title>\n<meta name=\"description\" content=\"Por el contrario, cerca de 3,7 millones 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