{"id":238340,"date":"2026-03-31T11:56:15","date_gmt":"2026-03-31T09:56:15","guid":{"rendered":"https:\/\/ipmark.com\/?p=238340"},"modified":"2026-03-31T12:43:15","modified_gmt":"2026-03-31T10:43:15","slug":"la-inversion-publicitaria-en-medios-crecio-un-64-en-febrero","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=238340","title":{"rendered":"La inversi\u00f3n publicitaria en medios creci\u00f3 un 6,4% en febrero"},"content":{"rendered":"

La inversi\u00f3n publicitaria en medios on y off ha arrancado 2026 con mejores n\u00fameros. El presupuesto de febrero creci\u00f3 un 6,4% hasta alcanzar los 428,9 millones de euros, frente a los 403 millones de euros registrados en el mismo periodo de 2025.\u00a0<\/strong><\/p>\n

De este mes, destaca especialmente la ca\u00edda del 26% en el medio Cine<\/strong>, con un volumen de 1,1 millones de euros en febrero, frente a los 1,5 millones de euros del a\u00f1o pasado. Reduce la cuota de mercado un 0,1% hasta el 0,3%.<\/p>\n

El resto de ca\u00eddas fueron menores, no llegan ni al -1%. En concreto, Revistas y Diarios y Dominicales,<\/strong> canales que vieron reducida su partida en un -0,6% y un -0,3%, hasta los 11,4 millones de euros y 44,2 millones de euros, respectivamente.<\/p>\n

Websites y Redes Sociales<\/strong> fueron los medios con mayores crecimientos en inversi\u00f3n publicitarios en febrero, con incrementos del 17,6% y del 12,5%, hasta los 29,9 millones de euros y 62,4 millones de euros, respectivamente. Radio y Audio Digital<\/strong> recoge el tercer, con un aumento del presupuesto del 8,5% (43,7 millones de euros).<\/p>\n

Search<\/strong> se llev\u00f3 el cuarto puesto, con un crecimiento del 7,9% y un volumen del 67,7 millones de euros. El Top 5 lo cierra Televisi\u00f3n*<\/strong> que, a pesar de registrar el mayor presupuesto, registr\u00f3 un aumento del 4,2%, hasta los 138,5 millones de euros. En TV, la formato tradicional mantiene el liderazgo en inversi\u00f3n con 109 millones de euros, mientras que el formato digital se llev\u00f3 29,5 millones de euros.<\/p>\n

Exterior<\/strong> se lleva el \u00faltimo puesto en el ranking de crecimientos en inversi\u00f3n, con un aumento del 4% en febrero. En concreto, este canal alcanz\u00f3 una partida de 30 millones de euros.<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Medio<\/th>\nEvol. feb’26 vs. feb’25<\/th>\nFebrero 2026<\/th>\nFebrero 2025<\/th>\n<\/tr>\n
Non digital<\/th>\nDigital<\/th>\nTotal<\/th>\nCuota<\/th>\nNon digital<\/th>\nDigital<\/th>\nTotal<\/th>\nCuota<\/th>\n<\/tr>\n<\/thead>\n
Cine<\/td>\n-26,0%<\/td>\n1,1<\/td>\n–<\/td>\n1,1<\/td>\n0,3%<\/td>\n1,5<\/td>\n–<\/td>\n1,5<\/td>\n0,4%<\/td>\n<\/tr>\n
Diarios + Dominicales<\/td>\n-0,3%<\/td>\n18,3<\/td>\n25,9<\/td>\n44,2<\/td>\n10,3%<\/td>\n17,7<\/td>\n26,6<\/td>\n44,3<\/td>\n11,0%<\/td>\n<\/tr>\n
Exterior<\/td>\n4,0%<\/td>\n15,7<\/td>\n14,2<\/td>\n30,0<\/td>\n7,0%<\/td>\n16,1<\/td>\n12,7<\/td>\n28,8<\/td>\n7,1%<\/td>\n<\/tr>\n
Radio + Audio digital (*)<\/td>\n8,5%<\/td>\n37,3<\/td>\n6,4<\/td>\n43,7<\/td>\n10,2%<\/td>\n34,1<\/td>\n6,2<\/td>\n40,3<\/td>\n10,0%<\/td>\n<\/tr>\n
Revistas<\/td>\n-0,6%<\/td>\n6,7<\/td>\n4,6<\/td>\n11,4<\/td>\n2,6%<\/td>\n7,0<\/td>\n4,5<\/td>\n11,4<\/td>\n2,8%<\/td>\n<\/tr>\n
Televisi\u00f3n (1)<\/td>\n4,2%<\/td>\n109,0<\/td>\n29,5<\/td>\n138,5<\/td>\n32,3%<\/td>\n114,0<\/td>\n19,0<\/td>\n133,0<\/td>\n33,0%<\/td>\n<\/tr>\n
Redes Sociales<\/td>\n12,5%<\/td>\n–<\/td>\n62,5<\/td>\n62,5<\/td>\n14,6%<\/td>\n–<\/td>\n55,6<\/td>\n55,6<\/td>\n13,8%<\/td>\n<\/tr>\n
Search<\/td>\n7,9%<\/td>\n–<\/td>\n67,7<\/td>\n67,7<\/td>\n15,8%<\/td>\n–<\/td>\n62,7<\/td>\n62,7<\/td>\n15,6%<\/td>\n<\/tr>\n
Websites (**)<\/td>\n17,6%<\/td>\n–<\/td>\n29,9<\/td>\n29,9<\/td>\n7,0%<\/td>\n–<\/td>\n25,4<\/td>\n25,4<\/td>\n6,3%<\/td>\n<\/tr>\n
Total Medios<\/td>\n6,4%<\/td>\n188,2<\/td>\n240,8<\/td>\n428,9<\/td>\n100,0%<\/td>\n190,3<\/td>\n212,7<\/td>\n403,0<\/td>\n100,0%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Fuente: InfoAdex, S.A. \/ Millones de euros.
\n(*) Audio digital: incluye podcast y plataformas streaming de m\u00fasica.
\n(**) Websites: no incluye medios de comunicaci\u00f3n.
\n(1) Incluye TVE.<\/p>\n","protected":false},"excerpt":{"rendered":"

La inversi\u00f3n crece en la mayor\u00eda de los medios, con el impulso de Websites (+17,6%), Redes Sociales (+12,5%) y Search (+7,9%), mientras Cine cae un -26%.<\/p>\n","protected":false},"author":30,"featured_media":197020,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[6161,175,34,2644,148,194],"class_list":["post-238340","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-diarios","tag-inversion-publicitaria","tag-medios-2","tag-revistas","tag-social-media","tag-television"],"acf":[],"yoast_head":"\nLa inversi\u00f3n publicitaria en medios creci\u00f3 un 6,4% en febrero<\/title>\n<meta name=\"description\" content=\"La inversi\u00f3n publicitaria en medios on y off ha arrancado 2026 con mejores n\u00fameros, creciendo un 6,4% hasta los 428,9 millones de euros.\" \/>\n<meta name=\"robots\" content=\"index, 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