{"id":238332,"date":"2026-03-31T09:45:04","date_gmt":"2026-03-31T07:45:04","guid":{"rendered":"https:\/\/ipmark.com\/?p=238332"},"modified":"2026-03-31T12:51:44","modified_gmt":"2026-03-31T10:51:44","slug":"bimbo-artesencia-activa-la-torrijeriaen-sevilla-por-semana-santa","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=238332","title":{"rendered":"Bimbo Artesencia activa &#8216;La Torrijer\u00eda&#8217; en Sevilla por Semana Santa"},"content":{"rendered":"<p data-start=\"159\" data-end=\"681\"><strong>Bimbo Artesencia y PHD Media ponen en marcha en Sevilla la acci\u00f3n \u201cLa Torrijer\u00eda\u201d, una experiencia cultural y sensorial con la que ambas marcas buscan reforzar el posicionamiento del pan de molde como una opci\u00f3n indulgente y vers\u00e1til durante la Semana Santa.<\/strong><\/p>\n<p data-start=\"159\" data-end=\"681\">La iniciativa se desarroll\u00f3 del 27 al 29 de marzo junto al Mercado del Barranco, frente al Puente de Triana, y reuni\u00f3 a sevillanos y visitantes en torno a uno de los rituales gastron\u00f3micos m\u00e1s caracter\u00edsticos de estas fechas: la primera torrija del a\u00f1o. <strong>La activaci\u00f3n se materializ\u00f3 en un foodtruck ef\u00edmero en el que se repartieron 2.200 torrijas<\/strong> elaboradas con pan de molde Bimbo Artesencia.<\/p>\n<p data-start=\"159\" data-end=\"681\">Seg\u00fan los datos facilitados por la compa\u00f1\u00eda, la propuesta congreg\u00f3 a m\u00e1s de 300.000 personas y gener\u00f3 m\u00e1s de un mill\u00f3n de impactos de marca, en un contexto de alta visibilidad cultural para la ciudad hispalense.<\/p>\n<p data-start=\"159\" data-end=\"681\">Con esta acci\u00f3n, <strong>la marca revaloriza la categor\u00eda del pan de molde y asociar su producto a recetas tradicionales de la gastronom\u00eda de Semana Santa.\u00a0 <\/strong>La compa\u00f1\u00eda destaca que la textura tierna y la rebanada gruesa de <strong>Bimbo Artesencia<\/strong> lo convierten en una base id\u00f3nea para preparaciones como las torrijas, al tiempo que permite conectar con los consumidores desde un terreno emocional y cotidiano.<\/p>\n<p data-start=\"1442\" data-end=\"1873\"><strong>Lorenzo Paolillo<\/strong>, <em>brand manager<\/em> de<strong> Bimbo<\/strong>, se\u00f1ala que la Semana Santa en Sevilla posee un fuerte componente cultural y emocional, y que la intenci\u00f3n de la marca era formar parte de ese ritual desde una aproximaci\u00f3n aut\u00e9ntica. En su opini\u00f3n,<strong> \u201cLa Torrijer\u00eda\u201d ha permitido acercar la primera torrija del a\u00f1o a p\u00fablicos diversos<\/strong> y mostrar c\u00f3mo el producto puede transformar recetas cl\u00e1sicas en una experiencia especial de disfrute.<\/p>\n<p data-start=\"1875\" data-end=\"2312\">La acci\u00f3n se apoy\u00f3 en un insight cultural vinculado a la dimensi\u00f3n gastron\u00f3mica de la Semana Santa, entendida no solo como una celebraci\u00f3n que se vive en las calles, sino tambi\u00e9n a trav\u00e9s de costumbres compartidas. <strong>Bajo esa premisa, PHD Media dise\u00f1\u00f3 de forma integral la experiencia, desde el concepto creativo hasta la ejecuci\u00f3n operativa<\/strong>, incluyendo la ambientaci\u00f3n del espacio, el brandeado de \u201cLa Torrijer\u00eda\u201d y su activaci\u00f3n digital.<\/p>\n<p data-start=\"2314\" data-end=\"2597\">Adem\u00e1s, la iniciativa cont\u00f3 con la participaci\u00f3n de creadores de contenido del \u00e1mbito foodie y lifestyle como <strong>Manu Rivas, Jes\u00fas Seda, Pablo Vallejo, Manu Regato, Cris Benju, Bel\u00e9n Yni y Babi GV<\/strong>, que difundieron la experiencia a trav\u00e9s de sus redes sociales y amplificaron su alcance.<\/p>\n<p data-start=\"2599\" data-end=\"3078\"><strong>Yolanda Navas<\/strong>, <em>content project manager<\/em> en <strong>Omnicom Media Innovation<\/strong>, explica que <strong>el objetivo de la acci\u00f3n era convertir la primera torrija de la temporada en un ritual capaz de unir producto y tradici\u00f3n<\/strong>, situando a Bimbo Artesencia en un contexto simb\u00f3lico como la Semana Santa sevillana. Seg\u00fan ha destacado, este tipo de activaciones experienciales contribuyen a reforzar la relevancia de las marcas, generar conversaci\u00f3n y vincularlas a momentos memorables para el p\u00fablico.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La activaci\u00f3n se materializ\u00f3 en un foodtruck ef\u00edmero junto al Mercado del Barranco en el que se repartieron 2.200 torrijas.<\/p>\n","protected":false},"author":10966,"featured_media":238335,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[6569,2226],"class_list":["post-238332","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-alimentacion","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bimbo Artesencia activa \u201cLa Torrijer\u00eda\u201d por Semana Santa<\/title>\n<meta name=\"description\" content=\"La activaci\u00f3n se materializ\u00f3 en un foodtruck ef\u00edmero junto al Mercado del Barranco en el que se repartieron 2.200 torrijas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=238332\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bimbo Artesencia activa \u201cLa Torrijer\u00eda\u201d por Semana Santa\" \/>\n<meta property=\"og:description\" content=\"La activaci\u00f3n se materializ\u00f3 en un foodtruck ef\u00edmero junto al Mercado del Barranco en el que se repartieron 2.200 torrijas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=238332\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-31T07:45:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-31T10:51:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/Bimbo-Torrijas-.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Patricia Fern\u00e1ndez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patricia Fern\u00e1ndez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=238332#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=238332\"},\"author\":{\"name\":\"Patricia Fern\u00e1ndez\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\"},\"headline\":\"Bimbo Artesencia activa &#8216;La Torrijer\u00eda&#8217; 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