{"id":238290,"date":"2026-03-30T14:07:53","date_gmt":"2026-03-30T12:07:53","guid":{"rendered":"https:\/\/ipmark.com\/?p=238290"},"modified":"2026-03-30T14:07:53","modified_gmt":"2026-03-30T12:07:53","slug":"vml-health-desarrolla-un-sistema-para-reducir-errores-de-medicacion-en-pacientes-mayores","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=238290","title":{"rendered":"VML Health desarrolla un sistema para reducir errores de medicaci\u00f3n en pacientes mayores"},"content":{"rendered":"<p>VML Health, parte de <strong>VML THE COCKTAIL, ha desarrollado para TuPharma365 \u201cThe Safe Pack\u201d, un sistema de fajines adaptables que se colocan sobre las cajas de medicamentos para facilitar su identificaci\u00f3n de forma r\u00e1pida y clara<\/strong>. La soluci\u00f3n parte de un an\u00e1lisis previo de los medicamentos m\u00e1s prescritos en Espa\u00f1a, que evidenci\u00f3 similitudes en dimensiones, colores y estilos gr\u00e1ficos de los envases. A partir de este diagn\u00f3stico, la compa\u00f1\u00eda ha aplicado principios de dise\u00f1o gerontol\u00f3gico \u2014orientados a las capacidades cognitivas y visuales de las personas mayores\u2014 con el objetivo de mejorar la seguridad en el uso de los f\u00e1rmacos.<\/p>\n<p>Los errores de medicaci\u00f3n siguen siendo un problema relevante en Espa\u00f1a, con <strong>cerca de 8.000 muertes anuales vinculadas, en parte, a la confusi\u00f3n entre medicamentos con apariencia similar, conocida como \u201cisoapariencia\u201d<\/strong>. Este riesgo afecta especialmente a las personas mayores, que suelen gestionar varios tratamientos simult\u00e1neamente y encuentran dificultades para diferenciar envases con dise\u00f1os parecidos.<\/p>\n<h3><strong>Dise\u00f1o orientado a la funcionalidad<\/strong><\/h3>\n<p>El sistema incorpora <strong>elementos como colores de alto contraste, tipograf\u00edas m\u00e1s legibles, iconograf\u00eda asociada al uso del medicamento, tama\u00f1os adaptables y acabados mate<\/strong>. Estas caracter\u00edsticas permiten diferenciar los productos incluso en condiciones de baja iluminaci\u00f3n o con limitaciones visuales, priorizando la funcionalidad frente a la est\u00e9tica.<\/p>\n<p>Seg\u00fan explica <strong>Natxo D\u00edaz, <em>global head of craft<\/em> de VML<\/strong>, el objetivo es que la correcta identificaci\u00f3n de los medicamentos no dependa de la lectura de textos peque\u00f1os o de la memorizaci\u00f3n de nombres complejos, sino de c\u00f3digos visuales claros.<\/p>\n<h3><strong>Implantaci\u00f3n en farmacias<\/strong><\/h3>\n<p>\u201cThe Safe Pack\u201d <strong>comenzar\u00e1 a implementarse en las pr\u00f3ximas semanas en una veintena de farmacias en Espa\u00f1a, distribuidas en Andaluc\u00eda, Castilla-La Mancha, Castilla y Le\u00f3n y Madrid<\/strong>. Los farmac\u00e9uticos entregar\u00e1n estos fajines junto con la medicaci\u00f3n prescrita.<\/p>\n<p>Adem\u00e1s, <strong>los dise\u00f1os estar\u00e1n disponibles como plantillas descargables gratuitas en la web de TuPharma365, con el objetivo de ampliar su alcance<\/strong> y facilitar su uso a un mayor n\u00famero de pacientes.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cThe Safe Pack\u201d propone un redise\u00f1o del packaging farmac\u00e9utico basado en criterios de legibilidad y contraste para facilitar la identificaci\u00f3n de f\u00e1rmacos.<\/p>\n","protected":false},"author":14,"featured_media":238291,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5901],"tags":[],"class_list":["post-238290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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