{"id":238277,"date":"2026-03-30T12:09:53","date_gmt":"2026-03-30T10:09:53","guid":{"rendered":"https:\/\/ipmark.com\/?p=238277"},"modified":"2026-03-30T14:26:39","modified_gmt":"2026-03-30T12:26:39","slug":"meta-incorpora-nuevas-funciones-de-ia-para-videos-publicitarios","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=238277","title":{"rendered":"Meta incorpora nuevas funciones de IA para v\u00eddeos publicitarios"},"content":{"rendered":"<p><strong>Meta ha acelerado su apuesta por la IA generativa en IAB NewFronts 2026 con la ampliaci\u00f3n de su suite Advantage+ AI. La corporaci\u00f3n ha anunciado nuevas capacidades para que agencias y marcas creen v\u00eddeos con est\u00e9tica similar a los contenidos subidos por usuarios, con voz y avatares integrados en sus plataformas.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">La firma que dirige Mark Zuckerberg asegura que esta funci\u00f3n simplifica la producci\u00f3n de v\u00eddeo publicitario y permite mantener una narrativa cuidada para marcas de distintos tama\u00f1os. Adem\u00e1s, prueba herramientas con las que<strong> los anunciantes pueden a\u00f1adir voces generadas con IA<\/strong> a im\u00e1genes y v\u00eddeos creados previamente.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La tecnol\u00f3gica tambi\u00e9n ha ampliado una <strong>funci\u00f3n de traducci\u00f3n de voces generadas con IA<\/strong> a m\u00e1s anunciantes e incorpora ahora <strong>traducciones de texto superpuesto en im\u00e1genes<\/strong>. A esto se suma un<strong> nuevo flujo de trabajo en Meta Ads Manager<\/strong> que permite traducir creatividades en un solo paso.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan los datos facilitados por la empresa, durante las pruebas en beta los anunciantes que han utilizado la herramienta de generaci\u00f3n de v\u00eddeo con IA en la mayor\u00eda de sus anuncios de campa\u00f1a han registrado una<strong> mejora media del 10% en CTR y del 8% en CVR.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Con este movimiento, Meta busca que la producci\u00f3n publicitaria sea m\u00e1s r\u00e1pida, sencilla y escalable y reduce el peso de los procesos manuales. La compa\u00f1\u00eda ya hab\u00eda ampliado a comienzos de 2025 sus funciones publicitarias basadas en IA con foco en la inversi\u00f3n en su modelo Andromeda, el desarrollo de herramientas y ubicaciones dentro de Advantage+ y nuevos usos creativos, como la generaci\u00f3n de texto para anuncios de cat\u00e1logo y modelos de IA.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Antes de este anuncio, el grupo hab\u00eda lanzado soluciones como Image Animation, que transforma im\u00e1genes est\u00e1ticas en v\u00eddeo para Reels, y Video Expansion, orientada a adaptar formatos mediante la generaci\u00f3n de p\u00edxeles para reforzar la experiencia publicitaria.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Las nuevas capacidades de Advantage+ AI permiten crear v\u00eddeos con est\u00e9tica UGC y traducci\u00f3n de voces generadas con IA. <\/p>\n","protected":false},"author":29,"featured_media":238279,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[2341,148,50],"class_list":["post-238277","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-publicidad","tag-social-media","tag-tecnologia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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