{"id":238239,"date":"2026-03-27T14:22:51","date_gmt":"2026-03-27T13:22:51","guid":{"rendered":"https:\/\/ipmark.com\/?p=238239"},"modified":"2026-03-27T14:28:00","modified_gmt":"2026-03-27T13:28:00","slug":"grupo-alvic-desarrolla-su-estrategia-de-comunicacion-junto-a-evercom","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=238239","title":{"rendered":"Grupo Alvic desarrolla su estrategia de comunicaci\u00f3n junto a Evercom"},"content":{"rendered":"<p data-start=\"376\" data-end=\"799\"><strong>Grupo Alvic, firma espa\u00f1ola especializada en la fabricaci\u00f3n y distribuci\u00f3n de superficies, as\u00ed como soluciones para mobiliario e interiorismo, se convierte en nuevo cliente de Evercom, agencia creativa de comunicaci\u00f3n y marketing.<\/strong><\/p>\n<p data-start=\"376\" data-end=\"799\">\u00a0En esta nueva etapa, <strong>la consultora ser\u00e1 la encargada de acompa\u00f1ar a la compa\u00f1\u00eda en el desarrollo e implementaci\u00f3n de su estrategia de comunicaci\u00f3n<\/strong> y relaciones p\u00fablicas en Espa\u00f1a, con el objetivo de reforzar su posicionamiento, aumentar su visibilidad y acercar su propuesta de valor a sus distintos p\u00fablicos.<\/p>\n<p data-start=\"801\" data-end=\"1100\"><strong>La estrategia estar\u00e1 dirigida a un amplio espectro de clientes y prescriptores<\/strong>, entre ellos fabricantes de mobiliario, distribuidores, constructores, reformistas, arquitectos y dise\u00f1adores, segmentos clave para una marca que ha consolidado su presencia en el \u00e1mbito del mobiliario y el interiorismo.<\/p>\n<p data-start=\"1102\" data-end=\"1528\">Presente en m\u00e1s de <strong data-start=\"1291\" data-end=\"1305\">130 pa\u00edses<\/strong>, <strong>Grupo Alvic tiene una propuesta diferencial basada en la innovaci\u00f3n en materiales, el dise\u00f1o y la sostenibilidad<\/strong>, con una visi\u00f3n orientada a desarrollar soluciones que combinan funcionalidad, est\u00e9tica y bienestar. Con esta colaboraci\u00f3n, la compa\u00f1\u00eda busca reforzar su relato de marca, impulsar su notoriedad y poner en valor su capacidad para responder, desde la innovaci\u00f3n, a las nuevas formas de habitar y entender los espacios.<\/p>\n<p data-start=\"1102\" data-end=\"1528\">Asimismo, esta nueva etapa pretende seguir proyectando atributos clave de<strong> Grupo Alvic<\/strong>, como su apuesta por el dise\u00f1o, su excelencia industrial, su vocaci\u00f3n internacional y su compromiso con un modelo de negocio m\u00e1s sostenible y responsable. La directora de Comunicaci\u00f3n B2B de <strong>Evercom<\/strong>, <strong data-start=\"2033\" data-end=\"2047\">Irene Cobo<\/strong>, declara la solidez de la identidad de la marca y el momento estrat\u00e9gico que afronta la compa\u00f1\u00eda.<\/p>\n<p data-start=\"1102\" data-end=\"1528\">Seg\u00fan ha explicado, <strong>Grupo Alvic<\/strong> cuenta con una manera muy reconocible de entender la innovaci\u00f3n, no solo desde el producto, sino tambi\u00e9n desde una sensibilidad real sobre c\u00f3mo se viven los espacios, y destaca que l<strong>a comunicaci\u00f3n, la visibilidad y el posicionamiento ser\u00e1n factores clave<\/strong> para seguir impulsando su liderazgo.<\/p>\n<p data-start=\"2481\" data-end=\"2952\">Por su parte, la <em>chief marketing officer<\/em> de <strong>Grupo Alvic<\/strong>, <strong data-start=\"2538\" data-end=\"2554\">Olga Trapero<\/strong>, ha se\u00f1alado que esta nueva etapa junto a evercom parte de un objetivo claro: situar a los clientes en el centro de toda la comunicaci\u00f3n. En este sentido, <strong>afirma que la compa\u00f1\u00eda quiere estar m\u00e1s cerca de ellos, comprender mejor sus necesidades reales y conversar de forma m\u00e1s directa<\/strong>, con la intenci\u00f3n de fortalecer la relaci\u00f3n de confianza con los profesionales que eligen la marca cada d\u00eda.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La estrategia estar\u00e1 dirigida a  fabricantes de mobiliario, distribuidores, constructores, reformistas, arquitectos y dise\u00f1adores, entre otros.<\/p>\n","protected":false},"author":10966,"featured_media":238242,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2184,6148,2464],"class_list":["post-238239","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-agencias","tag-agencias-de-comunicacion","tag-comunicacion"],"acf":[],"yoast_head":"<!-- This site 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