{"id":238115,"date":"2026-03-26T10:46:58","date_gmt":"2026-03-26T09:46:58","guid":{"rendered":"https:\/\/ipmark.com\/?p=238115"},"modified":"2026-03-26T11:12:35","modified_gmt":"2026-03-26T10:12:35","slug":"turismo-de-islas-canarias-elige-a-llyc-como-socio-estrategico-para-su-comunicacion-global","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=238115","title":{"rendered":"Turismo de Islas Canarias elige a LLYC como socio estrat\u00e9gico para su comunicaci\u00f3n global"},"content":{"rendered":"<p>LLYC ha sido seleccionada como <strong>nuevo partner estrat\u00e9gico de Promotur Turismo de Islas Canarias<\/strong> para liderar su estrategia de comunicaci\u00f3n corporativa, brand journalism y relaciones p\u00fablicas. El contrato, adjudicado tras concurso p\u00fablico, tiene una duraci\u00f3n inicial de cuatro a\u00f1os, con posibilidad de pr\u00f3rroga por un a\u00f1o adicional. El concurso, convocado a mediados de 2025, tiene <strong>una cuant\u00eda de 15.442.036,74 euros<\/strong>. Este importe supone una inversi\u00f3n aproximada de <b data-path-to-node=\"3,0,0\" data-index-in-node=\"68\">3,8 millones de euros al a\u00f1o<\/b> para gestionar la reputaci\u00f3n y el contenido de la marca en sus principales mercados internacionales<\/p>\n<p>La firma de marketing y corporate affairs ser\u00e1 responsable de <strong>planificar, desarrollar y ejecutar la comunicaci\u00f3n del destino, tanto en el \u00e1mbito B2B como B2C<\/strong>. Su trabajo se dirigir\u00e1 a tres p\u00fablicos clave: turistas, profesionales del sector y la ciudadan\u00eda canaria, con el objetivo de reforzar el posicionamiento del archipi\u00e9lago y proyectar la evoluci\u00f3n de su modelo tur\u00edstico hacia criterios de sostenibilidad, innovaci\u00f3n y bienestar social.<\/p>\n<p>En el \u00e1mbito de la comunicaci\u00f3n, Turismo de Islas Canarias ha trabajado con Interprofit y Porter Novelli en los \u00faltimos a\u00f1os. Por su parte, la creatividad de las campa\u00f1as de Promotur est\u00e1 en manos de Contrapunto BBDO, mientras que Initiative es su agencia de medios.<\/p>\n<h3>Un proyecto estrat\u00e9gico en el \u00e1mbito del Brand PR<\/h3>\n<p>La adjudicaci\u00f3n se produce tras un proceso competitivo en el que LLYC obtuvo la mayor puntuaci\u00f3n. Se trata de uno de los proyectos m\u00e1s relevantes en el \u00e1mbito del Brand PR en Espa\u00f1a, se\u00f1alan desde la consultora.<\/p>\n<p>Como parte del acuerdo, la compa\u00f1\u00eda ofrecer\u00e1 <strong>un servicio integral que incluye la generaci\u00f3n de contenidos editoriales para medios propios y externos, la gesti\u00f3n de redes sociales y la comunicaci\u00f3n de crisis<\/strong>. Para ello, ha configurado <strong>un equipo multidisciplinar con presencia nacional e internacional, con profesionales especializados en mercados clave como Espa\u00f1a, Reino Unido, Alemania, Francia, Italia o los pa\u00edses n\u00f3rdicos, entre otros<\/strong>.<\/p>\n<p>Con esta incorporaci\u00f3n, LLYC consolida su presencia en el sector tur\u00edstico, en el que ha venido sumando proyectos en los \u00faltimos meses, como la gesti\u00f3n global de redes sociales de Turespa\u00f1a o las campa\u00f1as de comunicaci\u00f3n de Turismo de Tenerife.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La compa\u00f1\u00eda asumir\u00e1 la estrategia de comunicaci\u00f3n corporativa, brand journalism y relaciones p\u00fablicas del destino durante los pr\u00f3ximos cuatro a\u00f1os.<\/p>\n","protected":false},"author":14,"featured_media":238116,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-238115","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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