{"id":238065,"date":"2026-03-25T12:23:02","date_gmt":"2026-03-25T11:23:02","guid":{"rendered":"https:\/\/ipmark.com\/?p=238065"},"modified":"2026-03-26T10:22:24","modified_gmt":"2026-03-26T09:22:24","slug":"tiktok-lanza-tres-nuevas-soluciones-publicitarias","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=238065","title":{"rendered":"TikTok lanza tres nuevas soluciones publicitarias"},"content":{"rendered":"<p><strong>TikTok ha presentado tres nuevas soluciones publicitarias dirigidas a reforzar la visibilidad de las marcas en la plataforma: Logo Takeover, Prime Time y Top Reach. Las herramientas tiene el objetivo de captar atenci\u00f3n desde la apertura de la app, encadenar impactos en momentos de alta actividad y maximizar el alcance diario de las campa\u00f1as.<\/strong><\/p>\n<p><strong>Logo Takeover <\/strong>se plantea como un formato pensado para apropiarse del primer impacto. Seg\u00fan TikTok, <strong>permite a una marca \u201ccoparticipar\u201d<\/strong> <strong>en el momento de apertura de la aplicaci\u00f3n<\/strong> mediante una creatividad cobranding con el logotipo de la plataforma durante tres segundos, antes de pasar a una ejecuci\u00f3n TopView. La compa\u00f1\u00eda lo presenta como una soluci\u00f3n para generar una primera impresi\u00f3n de alta notoriedad y sin distracciones.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-238070\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/TikTok-Logo-Takeover-1.gif\" alt=\"\" width=\"540\" height=\"960\" \/><\/p>\n<p>TikTok acompa\u00f1a este lanzamiento con un caso de uso de Warner Bros. vinculado a la <strong>promoci\u00f3n de Supergirl.<\/strong> De acuerdo con la plataforma, la campa\u00f1a desarrollada con este formato registr\u00f3 un incremento de dos d\u00edgitos tanto en notoriedad de marca como en intenci\u00f3n de compra.<\/p>\n<p>La segunda herramienta, <strong>Prime Time<\/strong>, adopta un enfoque secuencial. El formato <strong>permite mostrar hasta tres anuncios consecutivos del mismo anunciante al mismo usuario en una ventana de 15 minutos<\/strong>, con el objetivo de construir una narrativa continuada en los momentos de mayor atenci\u00f3n dentro de la app. TikTok lo sit\u00faa como una opci\u00f3n orientada a eventos en directo, picos de conversaci\u00f3n o franjas de alta interacci\u00f3n.<\/p>\n<p>Por su parte, <strong>Top Reach<\/strong> combina en una sola compra dos ubicaciones ya existentes y de alta visibilidad: <strong>TopView<\/strong>, el primer espacio publicitario que ve el usuario al abrir la aplicaci\u00f3n, y <strong>TopFeed,<\/strong> el primer emplazamiento publicitario dentro del feed Para ti. La integraci\u00f3n de ambos persigue elevar el n\u00famero de usuarios \u00fanicos alcanzados en un solo d\u00eda, especialmente en campa\u00f1as asociadas a lanzamientos o momentos clave de comunicaci\u00f3n.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Las herramientas est\u00e1n dise\u00f1adas para reforzar la visibilidad de las marcas desde el primer impacto dentro de la plataforma.<\/p>\n","protected":false},"author":30,"featured_media":238066,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[2227,76,2341,148],"class_list":["post-238065","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-marketing","tag-marketing-digital","tag-publicidad","tag-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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