{"id":238054,"date":"2026-03-25T11:59:37","date_gmt":"2026-03-25T10:59:37","guid":{"rendered":"https:\/\/ipmark.com\/?p=238054"},"modified":"2026-03-25T11:59:37","modified_gmt":"2026-03-25T10:59:37","slug":"joana-fleury-directora-general-de-loreal-productos-profesionales-para-espana-y-portugal","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=238054","title":{"rendered":"Joana Fleury, directora general de L&#8217;Or\u00e9al Productos Profesionales para Espa\u00f1a y Portugal"},"content":{"rendered":"<p>L\u2019Or\u00e9al Groupe ha nombrado a <strong>Joana Fleury nueva directora general de L\u2019Or\u00e9al Productos Profesionales para Espa\u00f1a y Portuga<\/strong>l, en un movimiento que refuerza la estructura directiva de la compa\u00f1\u00eda en la regi\u00f3n.<\/p>\n<p>Fleury cuenta con <strong>una trayectoria de m\u00e1s de once a\u00f1os dentro del grupo<\/strong>, donde ha desempe\u00f1ado diferentes responsabilidades internacionales. En los \u00faltimos tres a\u00f1os ha estado al frente de la divisi\u00f3n de Productos Profesionales en Brasil, uno de los mercados m\u00e1s relevantes del sector a nivel global, donde ha impulsado el crecimiento sostenido del negocio y la mejora de su cuota de mercado. <strong>Antes de incorporarse a L\u2019Or\u00e9al Groupe, Fleury desarroll\u00f3 su carrera en Unilever<\/strong>, asumiendo distintos puestos de liderazgo.<\/p>\n<p>En su nueva posici\u00f3n tendr\u00e1 como objetivo <strong>continuar consolidando el papel de los salones de peluquer\u00eda como actores estrat\u00e9gicos dentro del sector profesiona<\/strong>l. La compa\u00f1\u00eda sit\u00faa este canal como un motor clave de empleo y generaci\u00f3n de valor econ\u00f3mico, as\u00ed como un punto de contacto directo con el consumidor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La directiva asume el cargo tras liderar el negocio en Brasil, con el objetivo de reforzar el papel del sal\u00f3n y del peluquero en la industria profesional del cuidado capilar.<\/p>\n","protected":false},"author":14,"featured_media":238055,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-238054","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Joana Fleury, directora general de L&#039;Or\u00e9al Productos Profesionales para Espa\u00f1a y Portugal - 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