{"id":238036,"date":"2026-03-20T10:07:51","date_gmt":"2026-03-20T09:07:51","guid":{"rendered":"https:\/\/ipmark.com\/?p=238036"},"modified":"2026-03-25T10:12:15","modified_gmt":"2026-03-25T09:12:15","slug":"air-wick-abrira-en-madrid-la-casa-de-las-fragancias","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=238036","title":{"rendered":"Air Wick abrir\u00e1 en Madrid \u2018La Casa de las Fragancias\u2019"},"content":{"rendered":"<p data-start=\"360\" data-end=\"722\"><strong>Con la llegada de la primavera, Madrid suma una nueva propuesta experiencial vinculada al mundo del bienestar y los sentidos. La marca Air Wick abrir\u00e1 el pr\u00f3ximo 26 de marzo en el espacio La Cristaler\u00eda (calle Sandoval, 3) \u201cLa Casa de las Fragancias\u201d, una pop up ef\u00edmera concebida como un recorrido sensorial en torno al poder evocador de los aromas.<\/strong><\/p>\n<p data-start=\"724\" data-end=\"1067\">El espacio nace con la intenci\u00f3n de ofrecer un lugar de pausa en el ritmo urbano, donde los visitantes puedan detenerse y explorar c\u00f3mo las fragancias influyen en las emociones, los recuerdos y la percepci\u00f3n del entorno. M\u00e1s all\u00e1 de su funci\u00f3n ambiental,<strong>\u00a0la iniciativa plantea el perfume como una experiencia capaz de transformar lo cotidiano.<\/strong><\/p>\n<p data-start=\"1069\" data-end=\"1481\">La instalaci\u00f3n se articula como un itinerario a trav\u00e9s de los cinco sentidos, con distintas estaciones dedicadas a algunas de las fragancias m\u00e1s representativas de la marca. Cada una recrea un universo propio, desde\u00a0<strong data-start=\"1285\" data-end=\"1303\">Flor de cerezo<\/strong>, inspirada en los primeros d\u00edas de primavera, hasta\u00a0<strong data-start=\"1356\" data-end=\"1377\">Campos de Lavanda<\/strong>, que evoca la calma de un paisaje veraniego, o la cl\u00e1sica\u00a0<strong data-start=\"1436\" data-end=\"1446\">Nenuco<\/strong>, asociada a recuerdos de infancia.<\/p>\n<p data-start=\"1483\" data-end=\"1842\">La propuesta incorpora adem\u00e1s nuevas referencias lanzadas en 2026, como\u00a0<strong data-start=\"1555\" data-end=\"1580\">Aire fresco y algod\u00f3n<\/strong>, una fragancia de car\u00e1cter limpio y relajante, y la colecci\u00f3n\u00a0<strong data-start=\"1643\" data-end=\"1663\">Aromas del Mundo<\/strong>, que incluye propuestas como\u00a0<strong data-start=\"1693\" data-end=\"1725\">Jardines imperiales de Kioto<\/strong>, de inspiraci\u00f3n floral y oriental, o\u00a0<strong data-start=\"1763\" data-end=\"1786\">Playa de Copacabana<\/strong>, con notas frutales que remiten a ambientes tropicales.<\/p>\n<p data-start=\"1844\" data-end=\"2234\">La experiencia contar\u00e1 con la participaci\u00f3n de\u00a0<strong data-start=\"1891\" data-end=\"1909\">Adri\u00e1n Carrera<\/strong>, creador de contenido especializado en perfumes, que ofrecer\u00e1 una masterclass para profundizar en la percepci\u00f3n y el an\u00e1lisis de las fragancias<strong>. La visita se completa con una propuesta gastron\u00f3mica en forma de c\u00f3cteles inspirados en los aromas<\/strong>, trasladando el universo olfativo al gusto.<\/p>\n<p data-start=\"2236\" data-end=\"2485\">Con esta iniciativa,<strong>\u00a0Air Wick<\/strong>\u00a0apuesta por el formato experiencial para conectar con el consumidor, en una tendencia creciente dentro del sector, donde las marcas buscan generar v\u00ednculos emocionales a trav\u00e9s de propuestas inmersivas y participativas.<strong>\u00a0\u201cLa Casa de las Fragancias\u201d<\/strong>\u00a0abrir\u00e1 sus puertas de forma gratuita el\u00a0<strong data-start=\"2555\" data-end=\"2570\">26 de marzo<\/strong>, en una jornada que permitir\u00e1 a los visitantes adentrarse en un espacio dise\u00f1ado para celebrar la llegada de la primavera desde una perspectiva sensorial.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La marca abrir\u00e1 el pr\u00f3ximo 26 de marzo en el espacio La Cristaler\u00eda (calle Sandoval, 3).<\/p>\n","protected":false},"author":10966,"featured_media":238037,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[6600],"class_list":["post-238036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-punto-de-venta"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Air Wick abrir\u00e1 en Madrid \u2018La Casa de las Fragancias\u2019<\/title>\n<meta name=\"description\" content=\"La marca abrir\u00e1 el pr\u00f3ximo 26 de marzo en el espacio La Cristaler\u00eda (calle Sandoval, 3).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=238036\" \/>\n<meta property=\"og:locale\" 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