{"id":238033,"date":"2026-03-20T10:02:47","date_gmt":"2026-03-20T09:02:47","guid":{"rendered":"https:\/\/ipmark.com\/?p=238033"},"modified":"2026-03-25T10:06:36","modified_gmt":"2026-03-25T09:06:36","slug":"las-fragancias-arabes-crecen-un-13-espana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=238033","title":{"rendered":"Las fragancias \u00e1rabes crecen un 13% en Espa\u00f1a"},"content":{"rendered":"<p data-start=\"104\" data-end=\"472\"><strong data-start=\"104\" data-end=\"472\">El mercado de la perfumer\u00eda en Espa\u00f1a se adentra en 2026 marcado por un cambio de paradigma impulsado por un consumidor cada vez m\u00e1s pragm\u00e1tico, seg\u00fan el \u00faltimo an\u00e1lisis de idealo.es. El auge de las marcas orientales y la diferencia de precios por g\u00e9nero est\u00e1n redefiniendo el sector, con una clara tendencia hacia alternativas de calidad a precios m\u00e1s accesibles.<\/strong><\/p>\n<p data-start=\"474\" data-end=\"823\"><strong>La demanda de fragancias \u00e1rabes ha crecido un 13% en el \u00faltimo a\u00f1o<\/strong>, con marcas como <strong data-start=\"580\" data-end=\"616\">Lattafa, Maison Alhambra o Armaf<\/strong> ganando protagonismo y dejando atr\u00e1s su condici\u00f3n de nicho. Estas firmas se han situado entre las m\u00e1s buscadas en el comparador, consolid\u00e1ndose como una opci\u00f3n competitiva frente a las marcas tradicionales.<\/p>\n<p data-start=\"825\" data-end=\"1205\">El atractivo de estas propuestas reside en su propuesta de valor: <strong data-start=\"891\" data-end=\"936\">una fijaci\u00f3n elevada y precios contenidos<\/strong>, generalmente en un rango de entre <strong data-start=\"972\" data-end=\"989\">20 y 40 euros<\/strong>, lo que las convierte en una alternativa accesible dentro del segmento premium. Adem\u00e1s, <strong data-start=\"1078\" data-end=\"1116\">las mujeres lideran esta tendencia<\/strong>, con un incremento del 14% en compras frente al 11% registrado en el segmento masculino.<\/p>\n<p data-start=\"1207\" data-end=\"1657\">Otro de los factores clave del crecimiento es el componente generacional. <strong data-start=\"1281\" data-end=\"1361\">Los consumidores m\u00e1s j\u00f3venes est\u00e1n impulsando el auge de la perfumer\u00eda \u00e1rabe<\/strong>, con el grupo de entre <strong data-start=\"1385\" data-end=\"1444\">16 y 24 a\u00f1os concentrando el 17,9% de las adquisiciones<\/strong>, seguido por los usuarios de <strong data-start=\"1474\" data-end=\"1504\">25 a 34 a\u00f1os, con un 15,6%<\/strong>. Este comportamiento evidencia un cambio en las prioridades de consumo, donde el precio y la calidad percibida ganan peso frente a la marca tradicional.<\/p>\n<p data-start=\"1659\" data-end=\"2006\" data-is-last-node=\"\" data-is-only-node=\"\">Por \u00faltimo, el an\u00e1lisis tambi\u00e9n refleja que persiste una <strong data-start=\"1716\" data-end=\"1748\">brecha de precios por g\u00e9nero<\/strong> en el sector. Actualmente, <strong data-start=\"1776\" data-end=\"1842\">el precio medio de un perfume femenino se sit\u00faa en 65,15 euros<\/strong>, ligeramente por encima de los <strong data-start=\"1874\" data-end=\"1923\">63,53 euros de media en el segmento masculino<\/strong>, una diferencia que sigue marcando el posicionamiento de las marcas en el mercado.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marcas como Lattafa, Maison Alhambra o Armaf ganan protagonismo y dejan atr\u00e1s su condici\u00f3n de nicho.<\/p>\n","protected":false},"author":10966,"featured_media":238034,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[6659],"class_list":["post-238033","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-beauty-care"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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