{"id":237977,"date":"2026-03-25T10:30:36","date_gmt":"2026-03-25T09:30:36","guid":{"rendered":"https:\/\/ipmark.com\/?p=237977"},"modified":"2026-03-24T15:38:28","modified_gmt":"2026-03-24T14:38:28","slug":"havas-espana-presenta-informe-sostenibilidad-2025","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=237977","title":{"rendered":"Havas Espa\u00f1a presenta su Informe de Sostenibilidad 2025"},"content":{"rendered":"<p data-start=\"97\" data-end=\"439\"><strong>Havas Espa\u00f1a presenta su Informe de Sostenibilidad 2025, un documento con el que consolida su compromiso con el progreso social, la responsabilidad corporativa y la protecci\u00f3n del entorno, al tiempo que reivindica el papel de la creatividad y la comunicaci\u00f3n como motores de impacto positivo en las personas, las marcas y el planeta.<\/strong><\/p>\n<p data-start=\"441\" data-end=\"938\">Seg\u00fan destaca la compa\u00f1\u00eda, esta nueva edici\u00f3n refleja una estrategia que integra la sostenibilidad en la actividad diaria de la organizaci\u00f3n y se articula en torno a los tres pilares estrat\u00e9gicos del grupo: <strong data-start=\"648\" data-end=\"699\">Responsible Communication, Environment y People<\/strong>.<\/p>\n<p data-start=\"441\" data-end=\"938\">El informe se apoya en las conclusiones de <strong data-start=\"751\" data-end=\"772\">Meaningful Brands<\/strong>, el estudio global de Havas que sit\u00faa la contribuci\u00f3n social como un factor cada vez m\u00e1s decisivo para conectar con consumidores m\u00e1s exigentes en materia de valores. \u201cEl Informe de Sostenibilidad 2025 refleja nuestra convicci\u00f3n de que la sostenibilidad no es un concepto te\u00f3rico, sino una misi\u00f3n que gu\u00eda cada una de nuestras decisiones\u201d, se\u00f1ala <strong data-start=\"1120\" data-end=\"1165\">Alfonso Rod\u00e9s, <\/strong>presidente de <strong data-start=\"1120\" data-end=\"1165\">Havas Espa\u00f1a<\/strong>.<\/p>\n<p data-start=\"1291\" data-end=\"1915\">En el \u00e1rea de <strong data-start=\"1305\" data-end=\"1333\">comunicaci\u00f3n responsable<\/strong>, Havas Espa\u00f1a pone en valor varias campa\u00f1as desarrolladas durante el \u00faltimo ejercicio con un marcado componente social. Entre ellas figuran <strong data-start=\"1474\" data-end=\"1495\">\u201cTattoo to Learn\u201d<\/strong>, para Isdin, centrada en concienciar sobre la fotoprotecci\u00f3n infantil; <strong data-start=\"1567\" data-end=\"1588\">\u201cFelices Vueltas\u201d<\/strong>, para<strong> Ouigo<\/strong>, orientada a abordar el s\u00edndrome postvacacional con apoyo psicol\u00f3gico en los trenes; <strong data-start=\"1686\" data-end=\"1710\">\u201c#BellezaSinFiltros\u201d<\/strong>, de Dove, concebida para combatir la presi\u00f3n est\u00e9tica y financiar terapia psicol\u00f3gica gratuita; y <strong data-start=\"1809\" data-end=\"1832\">\u201cEl Ni\u00f1o Invisible\u201d<\/strong>, una acci\u00f3n probono destinada a fomentar la empat\u00eda hacia la diversidad funcional.<\/p>\n<p data-start=\"1917\" data-end=\"2361\">En materia medioambiental, la compa\u00f1\u00eda destaca avances cuantificables respecto a 2018, con una reducci\u00f3n del <strong data-start=\"2026\" data-end=\"2057\">40% en el consumo el\u00e9ctrico<\/strong>, del <strong data-start=\"2063\" data-end=\"2092\">57% en el consumo de agua<\/strong>, del <strong data-start=\"2098\" data-end=\"2124\">82% en el uso de papel<\/strong> y del <strong data-start=\"2131\" data-end=\"2153\">49% en combustible<\/strong>. A ello se suma la renovaci\u00f3n de la <strong data-start=\"2190\" data-end=\"2220\">Medalla de Oro de Ecovadis<\/strong>, que sit\u00faa a Havas en el Top 5 global gracias a una puntuaci\u00f3n de <strong data-start=\"2287\" data-end=\"2320\">96 sobre 100 en medioambiente<\/strong> y de <strong data-start=\"2326\" data-end=\"2360\">86 sobre 100 en materia social<\/strong>.<\/p>\n<p data-start=\"2363\" data-end=\"2825\">La firma subraya tambi\u00e9n el papel de herramientas como <strong data-start=\"2418\" data-end=\"2452\">Havas Carbon Impact Calculator<\/strong>, que permite medir y optimizar las emisiones de las campa\u00f1as publicitarias e incorporar alternativas m\u00e1s sostenibles en las estrategias de cliente. De cara a los pr\u00f3ximos a\u00f1os, la hoja de ruta de la compa\u00f1\u00eda fija dos grandes compromisos: alcanzar el <strong data-start=\"2703\" data-end=\"2745\">100% de electricidad renovable en 2035<\/strong> e implicar al <strong data-start=\"2760\" data-end=\"2824\">85% de sus proveedores en planes de descarbonizaci\u00f3n en 2026<\/strong>.<\/p>\n<p data-start=\"2827\" data-end=\"3414\">El tercer gran eje del informe, centrado en las personas, recoge iniciativas orientadas a impulsar la diversidad, el bienestar y el desarrollo profesional. Entre ellas se encuentran <strong data-start=\"3009\" data-end=\"3025\">Havas All In<\/strong>, con m\u00e1s de 100 acciones de diversidad, equidad e inclusi\u00f3n en 21 pa\u00edses; <strong data-start=\"3100\" data-end=\"3114\">Havas Care<\/strong>, programa de apoyo integral en \u00e1mbitos f\u00edsico, psicol\u00f3gico, social y financiero; <strong data-start=\"3196\" data-end=\"3216\">Havas Pride 2025<\/strong>; el <strong data-start=\"3221\" data-end=\"3241\">Plan de Igualdad<\/strong> con 113 medidas activas; el impulso al liderazgo femenino mediante <strong data-start=\"3309\" data-end=\"3327\">Femmes Forward<\/strong>; y distintas acciones de voluntariado profesional dirigidas a comunidades vulnerables.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La firma subraya el papel de herramientas como Havas Carbon Impact Calculator, que permite medir y optimizar las emisiones de las campa\u00f1as publicitarias.<\/p>\n","protected":false},"author":10966,"featured_media":237979,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[6067],"class_list":["post-237977","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-sostenibilidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Havas Espa\u00f1a presenta su Informe de Sostenibilidad 2025<\/title>\n<meta name=\"description\" content=\"La firma subraya el papel de herramientas como Havas Carbon Impact Calculator, que permite medir y optimizar las emisiones de las campa\u00f1as publicitarias.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=237977\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Havas Espa\u00f1a presenta su Informe de Sostenibilidad 2025\" \/>\n<meta property=\"og:description\" content=\"La firma subraya el papel de herramientas como Havas Carbon Impact Calculator, que permite medir y optimizar las emisiones de las campa\u00f1as publicitarias.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=237977\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-25T09:30:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/Memoria-de-Sostenibilidad-.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Patricia Fern\u00e1ndez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patricia Fern\u00e1ndez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=237977#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=237977\"},\"author\":{\"name\":\"Patricia Fern\u00e1ndez\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\"},\"headline\":\"Havas Espa\u00f1a presenta su Informe de Sostenibilidad 2025\",\"datePublished\":\"2026-03-25T09:30:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=237977\"},\"wordCount\":519,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=237977#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Memoria-de-Sostenibilidad-.jpg\",\"keywords\":[\"sostenibilidad\"],\"articleSection\":[\"Agencias\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=237977\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=237977\",\"name\":\"Havas Espa\u00f1a presenta su Informe de Sostenibilidad 2025\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=237977#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=237977#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Memoria-de-Sostenibilidad-.jpg\",\"datePublished\":\"2026-03-25T09:30:36+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\"},\"description\":\"La firma subraya el papel de herramientas como Havas Carbon Impact Calculator, que permite medir y optimizar las emisiones de las campa\u00f1as publicitarias.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=237977#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=237977\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=237977#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Memoria-de-Sostenibilidad-.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Memoria-de-Sostenibilidad-.jpg\",\"width\":1140,\"height\":635,\"caption\":\"Esta nueva edici\u00f3n refleja una estrategia que integra la sostenibilidad en la actividad diaria de la organizaci\u00f3n.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=237977#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Havas Espa\u00f1a presenta su Informe de Sostenibilidad 2025\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\",\"name\":\"Patricia Fern\u00e1ndez\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"caption\":\"Patricia Fern\u00e1ndez\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=10966\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Havas Espa\u00f1a presenta su Informe de Sostenibilidad 2025","description":"La firma subraya el papel de herramientas como Havas Carbon Impact Calculator, que permite medir y optimizar las emisiones de las campa\u00f1as publicitarias.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=237977","og_locale":"es_ES","og_type":"article","og_title":"Havas Espa\u00f1a presenta su Informe de Sostenibilidad 2025","og_description":"La firma subraya el papel de herramientas como Havas Carbon Impact Calculator, que permite medir y optimizar las emisiones de las campa\u00f1as publicitarias.","og_url":"https:\/\/ipmark.com\/?p=237977","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2026-03-25T09:30:36+00:00","og_image":[{"width":1140,"height":635,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/Memoria-de-Sostenibilidad-.jpg","type":"image\/jpeg"}],"author":"Patricia Fern\u00e1ndez","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Patricia Fern\u00e1ndez","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=237977#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=237977"},"author":{"name":"Patricia Fern\u00e1ndez","@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f"},"headline":"Havas Espa\u00f1a presenta su Informe de Sostenibilidad 2025","datePublished":"2026-03-25T09:30:36+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=237977"},"wordCount":519,"image":{"@id":"https:\/\/ipmark.com\/?p=237977#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Memoria-de-Sostenibilidad-.jpg","keywords":["sostenibilidad"],"articleSection":["Agencias"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=237977","url":"https:\/\/ipmark.com\/?p=237977","name":"Havas Espa\u00f1a presenta su Informe de Sostenibilidad 2025","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=237977#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=237977#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Memoria-de-Sostenibilidad-.jpg","datePublished":"2026-03-25T09:30:36+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f"},"description":"La firma subraya el papel de herramientas como Havas Carbon Impact Calculator, que permite medir y optimizar las emisiones de las campa\u00f1as publicitarias.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=237977#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=237977"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=237977#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/Memoria-de-Sostenibilidad-.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Memoria-de-Sostenibilidad-.jpg","width":1140,"height":635,"caption":"Esta nueva edici\u00f3n refleja una estrategia que integra la sostenibilidad en la actividad diaria de la organizaci\u00f3n."},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=237977#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Havas Espa\u00f1a presenta su Informe de Sostenibilidad 2025"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f","name":"Patricia Fern\u00e1ndez","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","caption":"Patricia Fern\u00e1ndez"},"url":"https:\/\/ipmark.com\/?author=10966"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/237977","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/10966"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=237977"}],"version-history":[{"count":3,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/237977\/revisions"}],"predecessor-version":[{"id":237981,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/237977\/revisions\/237981"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/237979"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=237977"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=237977"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=237977"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}