{"id":237967,"date":"2026-03-22T14:18:03","date_gmt":"2026-03-22T13:18:03","guid":{"rendered":"https:\/\/ipmark.com\/?p=237967"},"modified":"2026-03-24T14:25:36","modified_gmt":"2026-03-24T13:25:36","slug":"la-espanola-presenta-las-aceitunas-rellenas-junto-a-anxoves-de-lescala","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=237967","title":{"rendered":"La Espa\u00f1ola presenta las aceitunas rellenas junto a Anxoves de l\u2019Escala"},"content":{"rendered":"<p data-start=\"138\" data-end=\"407\"><strong>La Espa\u00f1ola ampl\u00eda su oferta de aperitivo con el lanzamiento de unas nuevas aceitunas rellenas elaboradas en colaboraci\u00f3n con Anxoves de l\u2019Escala, una propuesta con la que ambas compa\u00f1\u00edas unen tradici\u00f3n, calidad y sabor en una referencia de car\u00e1cter premium.<\/strong><\/p>\n<p data-start=\"409\" data-end=\"824\">La innovaci\u00f3n, que ya ha llegado a los lineales, combina las aceitunas de La Espa\u00f1ola con el relleno de anchoa de la hist\u00f3rica conservera catalana, dando lugar a un producto que busca reforzar el posicionamiento gourmet dentro de la categor\u00eda. La novedad destaca tambi\u00e9n por su formato, ya que se presenta con <strong data-start=\"719\" data-end=\"752\">aceitunas de calibre superior<\/strong>, un mayor tama\u00f1o pensado para intensificar la experiencia de consumo.<\/p>\n<p data-start=\"826\" data-end=\"1239\">Seg\u00fan explica la compa\u00f1\u00eda, <strong>esta colaboraci\u00f3n permite aunar los sabores de la tierra y del mar a trav\u00e9s de dos marcas con larga trayectoria<\/strong> en sus respectivos segmentos. \u201cEstamos encantados de seguir innovando y enriqueciendo las propuestas para los aperitivos, y este lanzamiento supone la oportunidad de llevar al mercado una propuesta diferencial\u201d, se\u00f1ala <strong data-start=\"1184\" data-end=\"1203\">Sergio Alberola<\/strong>, director general de<strong> La Espa\u00f1ola.<\/strong><\/p>\n<p data-start=\"1241\" data-end=\"1461\">Por su parte, <strong data-start=\"1255\" data-end=\"1270\">Enric Fanlo<\/strong>, director general de <strong>Anxoves de l\u2019Escala<\/strong>, subraya el valor simb\u00f3lico de esta alianza entre dos ense\u00f1as hist\u00f3ricas: \u201cEs un orgullo para ambas marcas lanzar un producto de calidad superior\u201d.<\/p>\n<p data-start=\"1463\" data-end=\"1770\">Este lanzamiento se enmarca en la estrategia de innovaci\u00f3n de<strong> La Espa\u00f1ola<\/strong> dentro del mercado del aperitivo. La marca recuerda que, en los \u00faltimos meses, ha impulsado otras novedades como las <strong data-start=\"1654\" data-end=\"1685\">aceitunas rellenas de gilda<\/strong>, las ali\u00f1adas <strong data-start=\"1700\" data-end=\"1726\">Sabores de la Alhambra<\/strong> y <strong data-start=\"1729\" data-end=\"1740\">Olimole<\/strong>, su guacamole de aceitunas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La novedad destaca tambi\u00e9n por su formato, ya que se presenta con aceitunas de calibre superior.<\/p>\n","protected":false},"author":10966,"featured_media":237971,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[6569,6167,6593],"class_list":["post-237967","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-alimentacion","tag-innovacion","tag-lanzamientos"],"acf":[],"yoast_head":"<!-- This site is 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