{"id":237368,"date":"2026-03-13T13:27:13","date_gmt":"2026-03-13T12:27:13","guid":{"rendered":"https:\/\/ipmark.com\/?p=237368"},"modified":"2026-03-13T14:22:45","modified_gmt":"2026-03-13T13:22:45","slug":"grupo-alkemy-presenta-nueva-estructura-y-posicionamiento","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=237368","title":{"rendered":"Grupo Alkemy presenta nueva estructura y posicionamiento"},"content":{"rendered":"<p><strong>Grupo Alkemy inicia una nueva etapa marcada por la renovaci\u00f3n de la organizaci\u00f3n y el posicionamiento de la marca, con el objetivo de acompa\u00f1ar a sus clientes en su proceso de transformaci\u00f3n digital e impulsar su innovaci\u00f3n.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">La nueva configuraci\u00f3n es fruto de la integraci\u00f3n el pasado a\u00f1o con la italiana Retex, que convierte al grupo en una plataforma que combina consultor\u00eda, datos, inteligencia artificial (IA), tecnolog\u00eda retail, creatividad y medios.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El grupo, que seguir\u00e1 dirigido por Duccio Vitali como consejero delegado, se estructura as\u00ed en cuatro grandes \u00e1reas operativas: <strong>Alkemy Data, Tech &amp; IA<\/strong> (para transformar necesidad de negocio en soluciones basadas en datos y tecnol\u00f3gicamente escalables); <strong>Alkemy Retail Tech<\/strong> (el motor que hace funcionar el punto de venta donde se orquesta el ecosistema tecnol\u00f3gico del retail); <strong>Alkemy+<\/strong> (para el dise\u00f1o de experiencias relevantes y coherentes en cada punto de contacto); y <strong>Alkemy Nova<\/strong> (l\u00ednea especializada en programas de engagement y fidelizaci\u00f3n de clientes).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adem\u00e1s, dentro del Grupo Alkemy, la divisi\u00f3n espa\u00f1ola cierra la absorci\u00f3n de Innocv, empresa tecnol\u00f3gica adquirida en 2022, que pasa a denominarse Alkemy Tech, e integra tambi\u00e9n a Cosmic, especializada en la generaci\u00f3n de contenidos cortos. De esta forma, Alkemy Espa\u00f1a integra competencias complementarias en el mundo digital y f\u00edsico, con el objetivo de conectar cada vez m\u00e1s estos dos \u00e1mbitos dentro de un \u00fanico ecosistema.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Rebranding<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Dentro de este ecosistema de cambios, la compa\u00f1\u00eda ha realizado tambi\u00e9n un rebranding, manteniendo el nombre Alkemy, pero con un logotipo diferente: la letra A se abre en dos corchetes que simbolizan la integraci\u00f3n de todas las competencias del grupo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alkemy tambi\u00e9n estrena nuevo claim: \u201cDesigned by humans. Powered by AI\u201d (Dise\u00f1ado por humanos, impulsado por IA), con el que refleja la idea de que la tecnolog\u00eda y la inteligencia artificial deben estar guiadas por las personas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Grupo Alkemy cerr\u00f3 2025 con una facturaci\u00f3n de 300 millones de euros, y aspira a que dicha cantidad se eleve hasta los 400-500 millones de euros en los pr\u00f3ximos cuatro o cinco a\u00f1os. Para ello, combinar\u00e1 crecimiento org\u00e1nico y adquisiciones, concluye.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La nueva configuraci\u00f3n es fruto de la integraci\u00f3n de la italiana Retex en el grupo, y de Innocv y Cosmic en Alkemy Espa\u00f1a. <\/p>\n","protected":false},"author":29,"featured_media":237370,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2227,50],"class_list":["post-237368","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-marketing","tag-tecnologia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Grupo Alkemy presenta nueva estructura y posicionamiento - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"description\" content=\"La nueva configuraci\u00f3n es fruto de la integraci\u00f3n de la italiana Retex en el grupo, y de Innocv y Cosmic en Alkemy Espa\u00f1a.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=237368\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Grupo Alkemy presenta nueva estructura y posicionamiento - 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