{"id":237291,"date":"2026-03-12T13:20:14","date_gmt":"2026-03-12T12:20:14","guid":{"rendered":"https:\/\/ipmark.com\/?p=237291"},"modified":"2026-03-12T18:02:06","modified_gmt":"2026-03-12T17:02:06","slug":"la-apcp-reivindica-en-el-festival-de-malaga","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=237291","title":{"rendered":"La APCP reivindica en el Festival de M\u00e1laga el v\u00ednculo entre ficci\u00f3n y publicidad"},"content":{"rendered":"

La Asociaci\u00f3n de Productoras y Postproductoras de Cine Publicitario de Espa\u00f1a (APCP) celebr\u00f3 el 11 de marzo la octava edici\u00f3n de sus Actividades de Producci\u00f3n y Postproducci\u00f3n de Cine Publicitario en el marco del Festival de M\u00e1laga.<\/strong><\/p>\n

Bajo el lema \u201cDonde la publicidad y el cine se encuentran\u201d<\/strong>, la jornada, celebrada en el Teatro Echegaray, puso el foco en la relaci\u00f3n cada vez m\u00e1s estrecha entre ficci\u00f3n y publicidad<\/strong>, la fluidez entre formatos como el branded content o el videoclip y la fortaleza de la industria espa\u00f1ola como polo de atracci\u00f3n para proyectos internacionales.<\/p>\n

La colaboraci\u00f3n entre la APCP y el Festival de M\u00e1laga cumple as\u00ed una nueva edici\u00f3n con el objetivo de impulsar la industria audiovisual y reforzar el posicionamiento de la ciudad como enclave estrat\u00e9gico para rodajes publicitarios. En esta ocasi\u00f3n, adem\u00e1s, la asociaci\u00f3n conmemora su 20 aniversario como entidad de referencia del sector en Espa\u00f1a.<\/p>\n

La actividad arranc\u00f3 con un scouting profesional organizado junto a M\u00e1laga Film Office, en el que productoras, localizadores y perfiles t\u00e9cnicos visitaron distintos espacios de la ciudad con potencial para futuros rodajes.<\/p>\n

\"\"
Jes\u00fas \u00c1lamo, vicepresidente de APCP.<\/figcaption><\/figure>\n

Publicidad, ficci\u00f3n y nuevos lenguajes<\/strong><\/h3>\n

El programa reuni\u00f3 a destacados profesionales del sector para abordar c\u00f3mo se desdibujan cada vez m\u00e1s las fronteras entre los distintos formatos audiovisuales. Entre las intervenciones, el director Gonzaga Manso<\/strong> reflexion\u00f3 sobre el salto de la publicidad al largometraje; \u00c1lvaro Iglesias,<\/strong> cofundador de Solworks, analiz\u00f3 el papel del service espa\u00f1ol en la llegada de producciones internacionales; y Alba Barneda<\/strong>, de CANADA, junto a Teresa Mart\u00edn Ezama, de ICEX, repasaron el desarrollo de una campa\u00f1a concebida para proyectar internacionalmente el talento creativo espa\u00f1ol.<\/p>\n

\"\"
El director Gonzaga Manso.<\/figcaption><\/figure>\n

La jornada tambi\u00e9n dedic\u00f3 espacio al videoclip como territorio narrativo, con la participaci\u00f3n de \u00c1lex Aguerri, de The Movement x Landia<\/strong>; al branded content, de la mano de Carlos Montiel, productor ejecutivo de Fight<\/strong>; y al talento emergente, con la presentaci\u00f3n de El V\u00ednculo, una miniserie impulsada por la Universidad de M\u00e1laga para concienciar sobre salud mental juvenil.<\/p>\n

\"\"
Alba Barneda, de CANADA, junto a Teresa Mart\u00edn Ezama, de ICEX.<\/figcaption><\/figure>\n

Durante la apertura institucional, Juan Antonio Vigar, director del Festival de M\u00e1laga, destac\u00f3 el valor de esta colaboraci\u00f3n con la APCP, mientras que Jes\u00fas \u00c1lamo, vicepresidente de la asociaci\u00f3n, aprovech\u00f3 para subrayar el papel esencial de la producci\u00f3n en la industria audiovisual en un a\u00f1o especialmente simb\u00f3lico para la entidad.<\/p>\n","protected":false},"excerpt":{"rendered":"

La cita puso el foco en la relaci\u00f3n entre publicidad y ficci\u00f3n, el auge del branded content y el papel de Espa\u00f1a como polo de atracci\u00f3n para producciones internacionales.<\/p>\n","protected":false},"author":30,"featured_media":237296,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[54],"tags":[6556],"class_list":["post-237291","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventos","tag-apcp"],"acf":[],"yoast_head":"\nLa APCP reivindica en el Festival de M\u00e1laga el v\u00ednculo entre ficci\u00f3n y publicidad<\/title>\n<meta name=\"description\" content=\"APCP celebr\u00f3 el 11 de marzo la octava edici\u00f3n de sus Actividades de Producci\u00f3n y Postproducci\u00f3n de Cine Publicitario en el marco del Festival de M\u00e1laga.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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