{"id":237274,"date":"2026-03-12T12:23:35","date_gmt":"2026-03-12T11:23:35","guid":{"rendered":"https:\/\/ipmark.com\/?p=237274"},"modified":"2026-03-12T18:15:26","modified_gmt":"2026-03-12T17:15:26","slug":"after-apuesta-por-una-direccion-artistica-compartida","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=237274","title":{"rendered":"After refuerza estructura creativa con Sara Castrillo y Fernando Romero"},"content":{"rendered":"<p><strong>After ha decidido reforzar su estructura creativa. La agencia ha nombrado a Sara Castrillo y Fernando Romero como nuevos <em>head of arts<\/em>, una direcci\u00f3n art\u00edstica compartida con la que busca elevar la exigencia conceptual y visual de sus proyectos.<\/strong><\/p>\n<p>After pretende fortalecer el peso del criterio creativo desde el origen de cada proyecto. La incorporaci\u00f3n de un liderazgo dual en el \u00e1rea de arte b<strong>usca fomentar el contraste de miradas, el debate interno y el perfeccionamiento<\/strong> de las propuestas antes de su presentaci\u00f3n al cliente. Fernando Romero y Sara Castrillo.<\/p>\n<p>\u201cLa intenci\u00f3n es <strong>fortalecer la dupla creativa<\/strong> para debatir, tensionar y enriquecer cada propuesta antes de que llegue al cliente. En un contexto de homogeneizaci\u00f3n visual, el contraste de miradas se convierte en una ventaja competitiva\u201d, explican desde la agencia.<\/p>\n<p>En esta misma l\u00ednea, Toni Tugores, director general creativo de After, subraya que \u201clas herramientas est\u00e1n al alcance de todos. El criterio no. Por eso reforzamos el liderazgo art\u00edstico: queremos que cada proyecto nazca con ambici\u00f3n conceptual y potencia visual real. La diferencia ya no est\u00e1 en c\u00f3mo se hace, sino en qu\u00e9 se decide hacer\u201d.<\/p>\n<h3><strong>M\u00e1s exigencia creativa desde el inicio<\/strong><\/h3>\n<p>Con este refuerzo, After quiere integrar <strong>el pensamiento visual desde las primeras fases del proceso estrat\u00e9gic<\/strong>o. Reconocida por su enfoque estrat\u00e9gico, la agencia pone ahora el acento en su dimensi\u00f3n art\u00edstica con el objetivo de que cada idea nazca con coherencia conceptual, profundidad narrativa y solidez formal.<\/p>\n<p>La agencia considera que este modelo permitir\u00e1 ofrecer a sus clientes propuestas con mayor rigor visual, cohesi\u00f3n conceptual y consistencia de marca. A largo plazo, la compa\u00f1\u00eda busca consolidar una forma de trabajo en la que estrategia y arte dialoguen de manera constante para elevar el est\u00e1ndar creativo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sara Castrillo y Fernando Romero se ponen al frente de esta nueva dupla con el objetivo de reforzar el criterio creativo y elevar la ambici\u00f3n conceptual y visual de los proyectos de la agencia.<\/p>\n","protected":false},"author":30,"featured_media":237279,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2184,2114],"class_list":["post-237274","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-agencias","tag-creatividad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>After apuesta por una direcci\u00f3n art\u00edstica compartida<\/title>\n<meta name=\"description\" content=\"After ha decidido reforzar su estructura creativa. 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